Same Day Delivery - Rasmussen Wide
How do you know who to trust when you're ordering flowers to somewhere you've never been? That's the question, really. Anyone can put up a website and promise same day delivery. The difference is whether there's actually a real florist at the other end who knows Rasmussen, knows Townsville, and genuinely cares about getting it right.
Rasmussen is outer Townsville. The southern reaches where mortgages are more manageable and blocks are bigger. Young families getting a foothold, retirees who cashed out of expensive suburbs and found space to breathe, working people who don't need a fancy address. If you're sending flowers to someone out here, we deliver through our network of partner florists based right in Townsville. Same day delivery if you order before 2PM, flowers starting from $42.95.
Two years ago we were in Townsville for Ivy's State Age Netball Championships. Beyond the netball drama and the traffic disasters, what struck me was how far the city spreads. From the harbour and Castle Hill, through the inner suburbs, out to the growth corridors and southern reaches. Townsville covers serious ground.
Some flower delivery services treat outer suburbs differently. Extra delivery fees. Longer wait times. Less priority. The easy money is in CBDs and inner suburbs where deliveries are quick and dense. The outer reaches become afterthoughts.
Our model doesn't work that way.
When we built Lily's Florist, we started with regional towns and outer suburbs before we ever touched capital city CBDs. Murwillumbah before Sydney. Taree before Melbourne. The business was built on reaching places that other services couldn't be bothered with. Rasmussen gets exactly the same service as Townsville CBD or North Ward. Same day delivery. Same fresh flowers. Same care from our partner florists who cover all of greater Townsville properly.
> Learn more about our flower network
When we first landed in Kingscliff in 2006, ready to buy the florist shop that would change our lives, we did the sensible thing. We hired a local accountant to look over the books and give us advice.
Their advice was blunt. Don't buy it.
The numbers didn't stack up. A florist in a small coastal town, seasonal trade, limited foot traffic outside of holidays. They couldn't recommend it in good conscience. We sat in their office, pregnant with our first baby, full of naive optimism, and heard words that should have stopped us cold.
We bought it anyway. Thinking we knew better. Thinking passion and hard work would overcome whatever the spreadsheets said.
Here's the thing though. That accountant is still our accountant nineteen years later. We didn't fire them for giving us advice we didn't want to hear. We respected that they told us the truth based on what they saw. And over the years, as the business grew into something neither of us expected, they've been there through every evolution. They've seen us go from that struggling shop to a national network of over 800 partner florists.
Long term relationships with people who tell you the truth, even when you don't want to hear it. That's how we approach our partner florists too. Honest conversations. Trust built over years. Not contracts and corporate speak, but actual relationships where both sides benefit.
The Townsville florists who deliver to Rasmussen have been partners for years. They're not anonymous subcontractors we've never spoken to. They're real people we've built something with.
Outer suburbs have their own occasions worth marking. Roses are classic for a reason. Red for romance, pink for appreciation, white for sympathy, yellow for friendship. You can't really go wrong with roses, and our Townsville florists source quality stems that hold up in the tropical climate. Sometimes simple is exactly right.
80th birthday flowers suit suburbs like Rasmussen where people have room to stay as they age. Eighty years deserves proper recognition. A milestone birthday, family gathered, decades of life celebrated. We see plenty of these orders heading to outer Townsville addresses where the older generation has settled into homes with space and quiet.
And mixed flowers offer variety and value, which suits a practical suburb. A bit of everything, whatever's freshest that day, colour and life without an inflated price tag. Our florists put genuine care into mixed arrangements because they're often the orders that surprise people most. Expectations are lower, so there's room to exceed them.
When you order flowers to Rasmussen, your order routes to one of our Townsville partner florists based on postcode and stock. They make your flowers fresh that day and deliver locally. Outer suburb doesn't mean outer priority. Our florists cover all of greater Townsville as part of their regular runs.
No overnight freight from Brisbane warehouses gambling with heat and humidity. No production line arrangements that look the same whether they're going to Sydney or Cairns. Fresh flowers made that morning by people who know their craft.
With over 800 partner florists nationally and multiple covering greater Townsville, the network has depth. If one shop runs short on roses, the order routes to another partner seamlessly. Rasmussen is covered just like every other suburb in our Townsville delivery zone.
Same day delivery before 2PM, flowers from $42.95, made by Townsville florists who service all of greater Townsville without playing favourites with postcodes. Over 22,000 verified customer reviews through Feefo, independently collected, enough to earn a Trusted Service Award.
The business started because we ignored sensible advice from an accountant who's still with us nineteen years later. Built on relationships that last. Our Townsville partners, our Armidale call centre team, our customers who come back year after year. When you order to Rasmussen, you're tapping into something that took nearly two decades to build, and still operates exactly how we intended.