Flower Delivery Collaroy: Same Day

The Spit Bridge and a Mum's Patience

* Where the story began. While Andrew was remembering childhood trips to Collaroy, we were here in 2006, opening our first tiny shop with no idea that it would eventually grow into a national delivery network.

Andrew still talks about the Spit Bridge. Not fondly. His Mum, Ann, would drive him and his sister Sarah from Abbotsford to Collaroy once every two weeks to visit family. Aunty Narelle, Uncle Roger, and cousin Liz all lived on Worcester Street. The drive wasn't short to begin with, but if that bridge went up, you were done. Sitting in traffic that stretched back kilometres, two kids in the back seat asking "are we there yet" while Ann white-knuckled the steering wheel in the old, red, no A/C, red Leyland Marina, the kids...well sticking to the plastic seats with sweat on the hot Sydney day.

My name is Siobhan, and with Andrew I own and run Lily's Florist. I've heard the Spit Bridge stories more times than I can count, our kids laugh when Andrew tells the story, and many like it of his days growing up in Sydney. The way he tells it, watching that bridge lift for some yacht felt like hours. Probably wasn't, but when you're eight years old and there's a rockpool waiting, time moves differently.

The payoff was always worth it though. Worcester Street was close enough to the beach that Andrew and Sarah could ride down on their own. The Collaroy Rockpool became the destination, especially when the surf was big enough to send waves crashing over the edge. Ann hated that part. Two kids in churning water while she watched from the sand, probably regretting not just staying in Abbotsford. But that's what aunties and uncles and cousins are for. You make the drive. You sit through the bridge. You let the kids do things that make you nervous.

Family Visits and Why Collaroy Matters

Andrew's parents were separated. Dad in Strathfield, Mum in Abbotsford. The Collaroy trips were Ann's side of the family, and those fortnightly visits were a fixture of his childhood. Narelle would have lunch ready. Rodger would be doing something in the garage. Liz was close enough in age to actually want to hang out with her cousins, which isn't always the case.

These aren't the kinds of details that usually end up on a flower delivery page. But we've spent 18 years building Lily's Florist into something more than just a website where you click and buy, and part of that is being honest about who we are. Andrew grew up in Sydney. He knows the Northern Beaches. Not as a tourist, but as a kid who spent summers in that rockpool and sat through more Spit Bridge delays than anyone should have to.

When you send flowers to Collaroy through us, they're coming from a business run by people with actual memories of the place. That probably doesn't change the arrangement in the vase. But it might explain why we care about getting it right.

How Your Collaroy Flowers Actually Get There

* Our Value Strategy. We don't just route orders; we’ve designed a system that benefits the local florist and the customer. By removing the "membership fee" burden, our partners can afford to add extra blooms to your Collaroy delivery.

We're not the florist. We're the network. Lily's Florist partners with over 800 florist shops across Australia, real businesses with trained florists who know what they're doing. On the Northern Beaches, your order goes to a local partner who makes the arrangement fresh that day.

No warehouse. No production line. No flowers boxed up and sent through Australia Post to arrive whenever they arrive. When you order before 2pm on weekdays or 10am on Saturdays, your flowers are made that morning and delivered by a local courier the same day.

Our model is simple. We don't charge partner florists any membership fees. Instead, they add a few extra stems to cover our commission. You end up with more flowers than you paid for. The florist gets orders without spending money on marketing. We get to keep doing this. It works because everyone benefits, and we've been doing it this way since 2009.

Delivery is $16.95, which we subsidise because actual delivery on the Northern Beaches often costs more than that. Especially with traffic. Some things never change.

> Learn more about our network

Anna, the Team, and the Armidale Connection

* The faces behind the phone. When we say "family-run," we mean it. Asha and Ivy have grown up in this business, and every major decision happens around our dinner table, not in a corporate boardroom.

If you call us on 1300 360 469, you'll likely speak with someone from our team in Armidale, NSW. All Australian based, no offshore call centres. Anna has been with us over 15 years and used to work as a florist herself. When someone calls asking what to send for a funeral versus a birthday versus a new baby, she actually knows the answer. That expertise matters when flowers are involved.

Andrew and I run the business together. Our daughter Asha graduated Year 12 last year and might be joining us soon. Ivy is 14 and more interested in basketball at the moment, which we understand. Most of our business decisions still happen at the dinner table or in the car. No boardroom, no marketing department, no team of lawyers. Just us, same as it's been since we bought a tiny flower shop in Kingscliff in 2006 with no idea what we were doing.

The Feefo Reviews and What They Mean

* Verified Accountability. We use Feefo because they only allow verified buyers to speak. These reviews, the good and the bad, are our "North Star" for ensuring every delivery to Collaroy hits the mark.

We partnered with Feefo in 2013 because we wanted honest feedback, even the stuff that stings. Feefo only allows verified customers to leave reviews. We can't delete the bad ones or write fake good ones. For something as subjective as flowers, that felt like a risk worth taking.

In 2024 and 2025, we received Feefo's Trusted Service Award. Over 3,000 reviews in the qualifying period, with more than 2,400 at 4 or 5 stars. One customer wrote that their flowers "had the recipient in tears." Another mentioned that communication was excellent when a substitution was needed. We read every review because that's how we learn what's working and what isn't.

Flowers are personal. Someone is sending them for a reason. A birthday, an apology, a loss, a thank you. Getting it wrong matters. So does getting it right.

Sending Flowers Back to the Northern Beaches

Andrew hasn't been to Collaroy in years. Ann passed away some time ago, and the family connections that pulled him up the Pacific Highway every fortnight eventually loosened the way they do. But he still remembers Worcester Street. The rockpool. The bridge that always seemed to go up at the worst possible moment.

We send flowers to Collaroy regularly now. To apartments near the beach, to houses on streets he probably rode his bike down as a kid, to aged care facilities and offices and hospitals. It's a small thing, connecting people through flowers. But after 18 years of doing it, we've learned that small things often matter most.

Order online or call 1300 360 469. Same day delivery if you get your order in before 2pm weekdays or 10am Saturdays. Real florists, real shops, real people on the other end of the phone. And at least one bloke in the business who knows exactly how long you can sit at the Spit Bridge when the timing's bad.