Richard who send flowers to Deakin just reviewed us saying the "photos are great - makes choices easier" and he's spot on. Good photos matter when you're trying to pick flowers for someone special in Deakin, Hughes, or Yarralumla. But what matters more is that when Richard placed his order, it went straight to a real florist with an actual shop, not some warehouse in Mitchell or even Sydney.
Here's what happens when you order flowers for Deakin, Garran, or Red Hill. Your order drops into our system (could be 6AM, could be midnight when you remember it's your anniversary tomorrow). Our software looks at two things: where in Deakin it's going and which of our Canberra florists has the right flowers fresh that day.
Let's say you want native flowers delivered to Deakin Hospital. If our Manuka florist is low on natives, the order bounces to our Civic partner who's got heaps. They make it fresh that morning, their courier knows exactly where the hospital loading dock is, and boom, delivered. No boxes shipped overnight from Sydney, no flowers sitting in trucks for days.
Funny thing about Canberra and how we ended up delivering there. Back in 2008, still in our Kingscliff shop, drowning in baby bottles and organic face cream nobody wanted, we kept getting these calls for Canberra flowers. Loads of them. Politicians sending apology flowers? Public servants buttering up bosses? Who knows, but it was constant.
> Learn how we ended up delivering to Canberra
I remember one particularly rough Thursday, Asha screaming in the back room (teething), about $15 in the till, and this bloke calls wanting flowers sent to Parliament House. We're like "sorry mate, we're in Kingscliff, can't help." Must have said that 20 times that day to different Canberra requests over a 6 month period, from people in our area.
That night, both knackered, eating toast for dinner because we couldn't afford much else, Andrew goes "what if we found a florist in Canberra who could do these orders for us?" Not rocket science in hindsight, but back then, pre everyone being online, it felt revolutionary.
Called a florist in Canberra, actually it was Janine Florist back then, and we used to fax orders to her can you believe. Explained our mad idea about sending them orders without charging fees, just asking them to chuck in extra flowers to cover our small commission. Janine probably thought we were bonkers but said yes. Then Civic, then Belconnen. Before we knew it, we had Deakin, Red Hill, all the inner south covered.
Our Deakin florists aren't randoms we found yesterday. Most have been with us over a decade. They know if you're sending to the Calvary John James Hospital, there's specific delivery instructions. They know Red Hill's got those massive driveways where you can't just leave flowers at the gate. They know Yarralumla's embassy belt has security that needs heads up.
When Richard ordered through us, he tapped into that local knowledge plus our systems that make sure everything runs smooth. Real florists, real shops, real local expertise. Not algorithms deciding which pre made bunch gets shoved in a box.
In 2013 we did something that terrified us. Signed up with Feefo for reviews. With Feefo, we can't delete the shockers, can't get mates to write fake glowing ones. Only actual customers like Richard who really bought flowers can review.
Since then? Over 22,000 reviews. Most brilliant, some ordinary, handful of proper stinkers. But that's the point. When you're looking at sending flowers to Deakin, you can see what happened when someone sent flowers to Hughes last Tuesday, not some fluff we made up.
We copped a Feefo Trusted Service Award this year. Need 50 reviews rated 4 stars or higher to qualify. We got 2,466. That's not us blowing smoke, that's verified customers saying we did alright.
Changes to your Deakin order? Give us 72 hours notice. Order before 2PM Monday to Friday for same day. Saturdays, make it before 10AM. Can't do PO Boxes or Locked Bags (flowers need signatures).
Still that family business from Kingscliff, except now we help people send flowers from Deakin to everywhere else too. Mad how it all worked out really.
Order flowers online or phone one of our awarding winning staff.