Same Day Delivery - Drouin Wide
Honestly? We've never been to Drouin. Never driven through, never stopped for a coffee, never had family in Gippsland. But we've been sending flowers there for years now through our partner florist network. Same day delivery, real florists, no warehouse nonsense.
Drouin sits in West Gippsland, about 90 minutes east of Melbourne. Dairy country originally, but it's changed. Lots of young families now, people who work in the city but want that semi-rural feel. Close enough to commute, far enough to breathe. That mix of country roots and new growth is pretty common in towns like this.
My name's Siobhan, and along with my partner Andrew, we run Lily's Florist. Australian owned and operated, family business, been at this since 2009. The fact that we can deliver to a growing Gippsland town from our little operation is something I wouldn't have predicted back then. But there's a reason we can, and it goes back to a florist shop we actually owned.

* Andrew, Ivy, me, & Asha
Here's something our competitors can't say: we were actually behind the counter. We bought a florist and gift shop in Kingscliff NSW in 2006. Andrew was in marketing, I was in events, I was pregnant, and our accountant literally told us "don't do it." We did it anyway (we backed ourselves, probably naively).
We weren't tech people who spotted a gap in the market. We were doing deliveries ourselves with a baby in the car. Had flowers delivered to the shop each morning by a local florist we'd found. Dealt with quiet June days where maybe $25 came through the till. Learned the hard way what works and what doesn't.

* Our little shop in Kingscliff in 2006 before we went fully online with flowers in 2009
That experience shaped everything. It's why we don't charge our partner florists membership fees (we know how tight margins are in this game). It's why florists trust us (we're not some faceless company, we actually get it). It's why we hired ex-florists like Anna, who's been with us 15 years now and talks to florists in a way Andrew and I never could.
The pivot to online happened almost by accident. Previous owner had taken out a Yellow Pages ad (the actual book) and suddenly we were copping 40 plus calls a day for flower deliveries to places we couldn't reach. Drouin would have been exactly that kind of call back then. "Sorry, can't help you." Said it hundreds of times.
Then one freezing June day, staring at an empty till, we thought there has to be a way. Find florists in other towns. Ask them to help. No fees, just a transparent commission covered by adding a few extra stems. Every florist we approached said yes. That was 2008. Now we've got over 800 partners across every state and territory, Gippsland towns like Drouin included.
Still a Mum and Dad operation though. Kids are 18 and 14 now. Business decisions happen at the dinner table or driving to netball. No boardroom. No marketing department. Just us.
Commuter towns have their own rhythm. Partner leaves early, gets home late, kids in bed by the time the car pulls into the driveway. Weekends are catch-up time. Life gets relentless without anyone really noticing until suddenly it has been.
Just because flowers exist for exactly this. No occasion, no anniversary you forgot, just a "thinking of you" delivered to the door while someone's home with the kids or finally has five minutes to themselves. These orders don't need a reason. That's kind of the point.
New baby deliveries are big for Drouin. Growing town, young families, lots of little ones arriving. Hospital deliveries usually go to West Gippsland Hospital over in Warragul. Our baby arrangements come in boxes that don't need vases (practical when you're sleep deprived and have zero spare hands). Just give us the ward, bed number, and recipient's mobile when you order.
Then there's birthdays. The older generation still in the area, kids and grandkids scattered across Melbourne or further. Milestone ones especially, 70th or 80th, when you can't make the drive down the freeway yourself. Flowers show up even when you can't.
Order by 2PM weekdays or 10AM Saturdays and we'll have flowers delivered same day. Delivery fee is $16.95, though we subsidise the cost if outer areas run higher (places like Longwarry, Yarragon, or further into Gippsland).
Nobody home? Our courier leaves flowers somewhere safe, out of the sun, out of view from the street. If that's not possible they'll call the recipient. For funeral deliveries we contact the funeral home directly to make sure timing works.
Business addresses usually see delivery by 5PM, residential by 7PM. We don't guarantee exact times but we genuinely try.
Some online flower companies operate out of warehouses. Bulk flowers from offshore, factory workers following recipes, boxed up and posted overnight with Australia Post. By the time they arrive they're thirsty, squashed, and sad. That's not us.
When you order to Drouin through Lily's Florist, that order goes to a real florist. Real shop, trained in floristry, local staff. They know the area, know the delivery routes, know that getting flowers to a house on acreage is different from a townhouse in the main street.

If a specific flower isn't available (it happens, fresh product and all), our florists substitute with something equal or better. That's the nature of seasonal flowers.
Our customer service team works from Armidale, all Australian, no offshore call centres. Our number is 1300 360 469. We answer it. That's kind of our thing.
In 2013 we partnered with Feefo, a review platform endorsed by Google. Only verified customers can leave reviews. We can't delete the bad ones, can't get mates to write nice things. Completely independent.
Flowers are subjective. One person's "gorgeous" is another person's "not what I expected." Putting ourselves out there with zero control was a risk. But we've now had over 3,000 reviews and won Feefo's Trusted Service Award in both 2024 and 2025. You need at least 50 reviews at 4 stars or above to qualify. We smashed that.
We read every single one. The good ones make our day. The others help us improve.
