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Flowers to Ettalong Beach, an Older, Quieter End of the Peninsula

Someone you love is at Ettalong Beach, and you are not. You might be in Sydney, you might be further. Most orders to this end of the Woy Woy Peninsula start there. An adult child sending to a parent who moved to the calm water years ago. A sister who has just heard about a fall. A family sorting flowers for a service they can only half get to. The Palm Beach ferry crosses from the Sydney side every day, half an hour of open water, and the place still feels further than that from where you are sitting. So the question underneath the order is rarely which bouquet. It is whether the flowers reach the right person, in a shape a ward desk or a care-home reception will actually let through, at a door you cannot stand in front of yourself. That part has a particular shape on the Peninsula, and we have sent here enough to know it.

Here is the one thing that trips up flowers headed this way: the postcode. 2257 covers more than Ettalong Beach. It runs across Booker Bay, Hardys Bay, Empire Bay, St Huberts Island and more, with Wagstaffe and Killcare sitting right across the water. An order marked only "2257" with no suburb can get sorted toward the wrong side of Brisbane Water. So we put the suburb on every Ettalong Beach run, and a partner florist in or close to the area confirms the street before it goes out. The postcode is shared. The delivery is not.

Order Online by 2pm

Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

7am-6pm weekdays, 10am Sat



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The Part of a Sympathy Order Nobody Mentions: the Other Bed in the Room

Anna, qualified florist | the one grieving callers reached when they had no idea what to send

A sympathy order is hard enough to place from a distance. The bit that catches people out is where it lands. I learnt the trade in North Carolina and spent years on the bench at a small shop at Salt in Kingscliff before I was ever on the phones, then I processed a lot of orders to the Peninsula from the Pottsville desk between 2010 and 2013, a fair few of them for aged care, places like Peninsula Villages over at Umina. The same thing came up again and again. The flowers end up on a bedside table in a shared room, next to someone who is trying to recover, not grieve.

People reach for deep red or bright yellow because they think strong colour reads as "I care." In a shared aged care room it does the opposite. A loud arrangement two feet from a frail neighbour is the florist's version of talking too loud at a funeral. Soft whites, muted pink, a little pale lavender are the considered choice, and they hold up in air conditioning better than people expect. Hydrangeas drink hard and flop fast in that dry air. Lisianthus and carnations sit quietly for the best part of two weeks.

So my rule, the one I gave callers for years, was simple. Read the room you are sending into, not the person on their own. If it is a shared room or a small unit, go soft and go sturdy. Put the resident's full name on the card, because a first name alone gets a flower trolley nowhere in a building with two hundred beds. Kindness to the whole room is the point. The grand gesture can wait for the garden.

From the Sydney Market to an Ettalong Beach Doorstep

There is no warehouse of flowers sitting in Ettalong Beach with your order on it. The stems come off the Sydney market in the morning, about 86 kilometres south, and a partner florist in or near the area builds your arrangement that day. The picture is the whole trip, start to finish.

What happens to your order the moment it lands in the Lily's Florist network.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm on a weekday
2
It goes to a partner florist in or close to the area as a paid order
3
They build it that morning from stock off the Sydney market
4
It goes on the run with the suburb and street confirmed
5
Hand delivered to the door, or to reception where that is how the building works

What People Send to Ettalong Beach, and How to Get It Right

You have seen the bunches. This is where the address matters as much as the flowers. Most orders to Ettalong Beach come down to three things: sympathy, a thinking-of-you for a parent who lives alone or in care, and a get-well that has to clear a hospital ward. Milestone birthdays are their own job again, the 70ths especially where the median age is 54, a good fifteen years past the rest of the state. Here is how the first three work on the Peninsula.

What to Send for a Funeral, or a Family Home, Around Ettalong Beach

Flowers will not fix this. You know that already. They say the thing you cannot say from three hours away. The other half of it is working out where they should even go.

Two different gestures sit inside one order. Condolence flowers go to the family's home, usually within three days of the news. Service flowers, the casket and wreath pieces, go to the funeral home in Woy Woy with the service date on them, because the funeral homes there run services most days and yours has to land on the right one. Point Clare is the cemetery most Peninsula families use, and graveside pieces need to be told that in the notes. A florist in or near the area sorts the format to the venue once it is named. On the card, "Thinking of you and your family" lands better than hunting for the perfect line.

Anna, qualified florist

I steered grieving callers toward chrysanthemums and lisianthus more often than roses, and not because roses are wrong. White chrysanthemums are the traditional funeral flower in Anglo-Australian families, they last the best part of three weeks, and nobody on this coast reads them as anything but respectful. In a humid Peninsula summer I lean even harder off roses for a closed room, because the damp brings grey mould up on the petals within days. If the service is a celebration of life, and a lot of them up here are, ask for colour, even the natives that grow wild on these headlands, which sit right for a secular send-off or an Aboriginal family who would rather have them. Bright but not loud. The family chose to celebrate. The flowers can say so.

Sending get well flowers to someone in hospital?

Sending flowers to someone in hospital when you cannot get there yourself is a particular kind of helpless, and half the time you are not even sure whether you are saying get well soon or hang in there.

Most Peninsula patients are at Woy Woy Hospital or Brisbane Waters Private, both a few minutes from the beach. From what our florists see, hospital flowers go to the ward reception desk, staff log them, and they reach the bedside on the next round, which can be an hour or it can be three. A box arrangement handles that wait better than a wrapped bunch, because nobody on a ward is hunting down a vase for you. "Thinking of you, get yourself home soon" is plenty for the card.

If it says White Oriental, ask them to leave the lilies out. It is one of the most popular things ordered into a suburb like this, and it is the one most likely to get pulled off a ward. Oriental lily pollen goes airborne, it stains everything it touches, and a lot of wards ban lilies outright. The florist can build the same look with lisianthus and roses and you would not pick the difference from the photo. Ten seconds on the phone and the flowers actually stay in the room.

When You Hear Mum Has Gone Quiet and You Are Three Hours Away

You heard she has gone quiet, or someone said she is not quite herself, and you are too far away to just call in and check.

These thinking-of-you orders come from a long way off, for someone who lives on their own or in care, and the worry is always the same: will she even know it came. To a house, a safe-place note covers the hours she is at the markets or down the Diggers. To a facility, her full name and unit number get it to her, and the card is the part she keeps. "Thinking of you, no reason needed" says more than a long message ever does. A posy asks nothing of her in return, which matters when you are not sure how a call would land.

Anna took these calls for years.

The thinking-of-you order was the one I heard most on the phones, and it was almost never really about the flowers. It was someone who could not shake the feeling they had left it too long. I would tell them the same thing: keep it soft, keep it small. A single posy on a bedside table gets looked at every day, where a big arrangement just turns into a job for a nurse. The card outlasts the stems anyway. People keep them in a drawer long after the flowers are gone.

Order before 2pm on a weekday and the flowers are at the address this afternoon.

Browse Sympathy Flowers

Not sure? Tell us the room, not the flower.

If none of those three quite fit, you are in the biggest group of all. Most people ordering into Ettalong Beach are not floral experts and have no wish to be.

Tell whoever takes the order one thing: the room. A small unit, a shared aged care room, a hospital bedside, a kitchen table at home. That single detail does more than any colour choice. For most sympathy and thinking-of-you orders up here I point people at a florist's choice in gentle tones and let the florist build from the best stock that came in that morning. It is the order I trusted most on the phones, and it travels to a Peninsula address better than anything you might pick by colour off a screen. And it does not have to be the big one, a smaller posy that turns up looking deliberate beats a grand arrangement that turns up tired.

What Goes Wrong, and What We Changed

A bloke named Troy rang us a while back because a time-sensitive order missed its window. Not lost, not wrong, just late, after the moment it was meant for had passed. When I pulled the run apart, the cause was dull and entirely ours. The order had been sitting in the middle of a delivery route behind drops that were not time-critical, and by the time the driver reached it the window had closed.

We refunded it. Then we changed the rule. Time-sensitive deliveries, a service, a hospital discharge, a same-day sympathy order, now go first in the run, ahead of everything that can wait. On the Peninsula that matters more than most places, because a sympathy or hospital delivery here is almost always running against a clock. The run order is not glamorous. It was the thing that was breaking, so it is the thing we fixed.

How to Order Flowers to Ettalong Beach

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays, no Sunday delivery. A morning order is the safer bet for aged care and hospital drops, because that is when staff can get it through to the bedside.

Delivery $16.95

Flat rate anywhere on the Peninsula. One road in and out past Woy Woy, so a storm-surge day on The Esplanade can slow a run, rare as that is. The suburb name on the order keeps it off the wrong side of the water. Ordering from here on the Peninsula yourself, rather than from a distance? Same florist, same run.

Delivering to Aged Care or a Hospital Ward

This is the one worth getting right. Flowers do not go straight to the resident or the patient. They go to reception or the nurses' station, get logged, and staff carry them through to the bedside when they can, anywhere from half an hour to three hours later. The wait happens inside the building, not on our end, and aged care works that way everywhere. Two things make it smooth: the resident's full name and room or unit number on the order, and a box arrangement that stands on its own without anyone hunting for a vase. Order before 2pm today and it is at reception this afternoon, ready for the next round.

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After You Order

Once you have ordered, the job leaves our system and goes to a partner florist in or close to Ettalong Beach as a paid order, with the suburb and any unit or facility details attached. From there it is a real person building it and a real person driving it.

If anything looks off when the photo comes back, or it does not arrive when it should, tell us the same day on 1300 360 469 or at [email protected]. The same day is the part that matters. We can fix a lot on the day and very little a week later.

From Andrew, who still answers the phone

Here is the part people stew over: the silence after you have ordered. You have paid, and now you are waiting on a stranger and a photo that has not come yet. I get it more than you would think. If you want to know your order is moving, ring during the day, Saturdays too up till ten, and we will tell you where it is in the run. And if the recipient has not messaged you back, that is usually nothing. People at Ettalong are at the markets, or down the Diggers, or asleep after a hospital stay. The flowers got there. The thank-you runs on their clock, not yours.

Phone beats email if it is urgent. Email is better when you want it in writing.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Siobhan Thomson
Co-founder, Lily's Florist

For five years I was the voice people heard when they rang to order flowers, first from the shop we bought in Kingscliff in 2006, then from the home office once the kids came along. So I know what an order to a place like Ettalong Beach actually sounds like, even though I have never set foot in it. It is usually someone a long way away, trying to do right by someone they love.

Andrew and I started the Lily's Florist network in 2009, and it now runs across more than 800 partner florists, still the two of us making the calls at the kitchen table (the kids weigh in more than you would think). The full story, the shop, the babies, the Yellow Pages accident that kicked it all off, is over on our about page. It is a long one.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.