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Booragoon Flowers, for the Parent in the Family Home or the Care Room

It has been longer than you meant since you were last over. You might be on the other side of Perth, or interstate, and the months since the last visit have stacked up quietly, the way they do with the people who would never make you feel bad about it. You cannot drop in this afternoon. Flowers can, and they carry the thing the busy weeks keep crowding out: still thinking of you. I am Andrew, and Siobhan and I have run Lily's Florist since 2009. A good share of what we send into Booragoon goes to someone's parent, at the family home, in a room at one of the aged-care places off Marmion Street, or to a service when the time comes. Those three destinations are the whole job here, and we have learned to get them right.

A florist serving Booragoon has one thing to get right before the flowers even matter. On Marmion Street, the Regents Garden aged-care home and Oakwood Funerals sit almost side by side, and an order can be meant for either. A tribute sent to the funeral when the family wanted condolences at the house, or the reverse, is the kind of mistake there is no taking back. And a funeral keeps its own clock: a wreath that arrives after the service has started cannot be sent again. So a Booragoon order starts with which address and which hour, long before it gets to which flowers.

Order Online by 2pm

Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

7am-6pm weekdays, 10am Sat

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What I Learned About Aged-Care Flowers That Most Florists Never Have To

Anna, qualified florist | ten thousand orders off the phones taught her what an aged-care room will and will not take

When I started out I treated an aged-care order like any other. A cheerful bunch, a nice card, on to the next one. What changed me was the dementia deliveries. For a resident living with it, familiar matters more than fresh. A rose is a rose. The brain that is working hard to place what it sees still places a rose, a daisy, a carnation, the flowers from a garden they tended for forty years. The callers who got this right were the ones who could tell me about that garden, the daisies by the back fence, the standard roses she fussed over every spring. A protea is a beautiful thing, but to someone in that fog it can read as a puzzle rather than a gift. So the brief I give a florist for a place like that is short: simple shapes, flowers they will know, a stable container, low scent. Get that right and what arrives is a few minutes where something in the room feels familiar to her. That is what you are really sending.

There are practical reasons too. Send it as a box arrangement rather than a hand-tied bunch, because the care staff have not got a spare vase or a spare ten minutes to cut stems and find water, and a hand-tie sits in a sink until they do. A box arrives finished and goes straight onto the bedside table. Keep the perfume down, since rooms are shared and a heavy freesia or an oriental lily fills the air for everyone. And remember most of Booragoon runs the air-conditioning hard. That dry, cold air punishes the big thirsty stems, your hydrangeas and delphiniums, which can fold within a day by a vent. A carnation will not blink at it. It is the stem I trust in a cold, dry room, and the one I would send into a Booragoon house before any of the showier ones.

The one rule I will not bend is the chrysanthemum. In a suburb where a good share of homes are Chinese or Malaysian Chinese, a white or yellow chrysanthemum is the flower a family sends to a funeral, and the bunch they take to Karrakatta for Qingming in early April. As a birthday or get-well gift to that same house, it is the worst thing in the bucket. If that is your own family, you will already know why I check; if it is not, this is the one that quietly catches people out. The question came up hundreds of times on the phones, so I learned to ask one thing before building a celebration order for anyone with that heritage: who is it going to. For them, roses or an orchid in red, pink or gold say the right thing. Get those two right, the room and the colour, and most of an order to this suburb looks after itself.

How a Booragoon Order Moves From the Bench to the Door

There is no Lily's shop in Booragoon, and the flowers do not come out of a warehouse. Your order goes to a partner florist who covers the area, built the morning it is sent, from stems grown here in the west rather than trucked across the country. That is the whole point of the network. It is real, and it is close.

What happens to your order once it reaches the Lily's Florist network.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm
2
Sent to a partner florist in or near Booragoon as a paid order
3
Built that morning from what came in fresh that week
4
Driver runs it with the name, the room or the service time, and a mobile to call
5
Handed to the door, the reception desk, or the funeral home

The Three Orders Booragoon Sends Most, and How to Land Them Right

Behind the Garden City carpark, Booragoon is mostly quiet, established streets the through-traffic never sees. The flowers are rarely the hard part here. What takes the thought is where the order lands: at a funeral service, in an aged-care room, or at a house that stays empty until the evening. Most of what the suburb sends falls into three shapes, and a boxed flower arrangement that turns up ready to sit on a table works for all of them. If you are a Booragoon local sending to a neighbour, the same three hold.

A Service at Oakwood, and a House That Needs Flowers Too

A sympathy order to Booragoon is the one people most want to get right and most fear getting wrong. You are sending into someone else's grief, often a family you only half know, and the flowers cannot fix any of it. What they can do is stand in for you when you cannot be in the room.

Sort it by where it goes. Condolences go to the home. A tribute for the service goes to Oakwood Funerals on Marmion Street, or to the church, and it needs the date and time on the order, because a wreath has to be there a good hour before things begin. From what our florists have seen, the staff will place it in the right chapel if they know the time. For the card, plain holds best: thinking of you and your family. Write one line, even so. The flowers fade inside the week, and the card is the thing that gets kept.

Booragoon leans secular, more than most suburbs, so the white-lily funeral is no longer the assumed choice here. Plenty of families want the other thing: bright colour, Australian natives, the banksia and kangaroo paw that grow up on Wireless Hill and flower right through spring, something that looks like the person. More of them now ask for it built without floral foam and tied in natural twine, which any decent florist will do. The brief I always wanted on those calls was a line about who they were. If he was a gardener who bushwalked every weekend, that is kangaroo paw, grevillea and protea, and the florist builds the send-off around the man rather than reaching for a template. The Indonesian Christian community here, settled enough to have had its own congregation for years, tends to keep to the Western service, with white lilies and white roses. And the one to handle with care is the chrysanthemum: to a Chinese or Malaysian Chinese family it is the right and expected funeral flower, white or yellow, sent to the service, while to that same family on any other day it is the wrong message entirely. When you are unsure, ask, or send condolences to the home in white, which carries across nearly all of it.

For a Parent at Regents Garden, Send to the Desk and Keep It Simple

This is the order for the parent you have not visited in too long, or who has moved into care and waits on the days when someone comes. A regular thinking of you bunch says the thing a phone call after a few months cannot. For the card, just thinking of you, Mum, does the work.

To an aged-care room, the flowers go to the reception desk and the staff carry them through, usually within a few hours. Put the resident's full name and room number on the order, because a first name on its own slows everyone down. At Regents Garden on Marmion Street that is the routine, and the staff are good at it.

Anna, on the flowers that suit a small room

Ask the florist for something low and stable, a box or a short vase that will not tip on a crowded bedside table, and skip anything tall or top-heavy. Keep the scent mild, since the room is often shared. And if your parent is far enough into things that the flowers may not register the way they once did, send them anyway. They might mean more to you than to her now, and that is alright. An orchid or a box of carnations will hold a fortnight on a windowsill, so she sees them long after the day you sent them, which is rather the point.

A Seventieth or a Ninetieth in a House They Have Owned for Forty Years

Booragoon is a suburb of long milestones. People reach a seventieth, an eightieth, a ninetieth in the same house they raised a family in, and an adult child, often the one living on the far side of Perth or interstate, wants to mark it properly.

The good news on timing is that an older recipient is more likely to be home in the day than most, so a mid-morning delivery usually lands in person. If the house is a strata townhouse with a shared gate, leave a mobile number on the order and the driver will call ahead. This is a suburb that spends properly on flowers, so there is no reason to reach for the entry-level bunch on a big birthday.

For a seventieth or beyond, an arrangement that looks like an occasion beats a tight posy every time. A generous mixed box, or natives for the gardening sort, will carry presence and hold up for a fortnight in an air-conditioned lounge room. Keep clear of the very fragile, short-lived stems for someone who will want to enjoy it slowly. And a small thing for the card of a very elderly recipient: celebrating you today travels better than wishing you many more.

Order before 2pm today and it is at the door, the room, or the service this afternoon.

Browse Celebration Flowers

What If None of the Three Quite Fits the Order?

Plenty of Booragoon orders are none of those three. This is a suburb of professionals and academics, so a fair share are a thank-you between colleagues, a new baby down at the hospital, a just-because for someone having a flat week. You do not have to land on the perfect category. You need it to suit the person.

Anna's default for the orders that could go a dozen ways is the same as for everything else here: lean on the stems that earn their keep in this climate. An orchid or a box of natives reads as considered and holds for weeks in an air-conditioned house or office, long after a tight posy of imported roses would have dropped. If you would rather hand the call to the bench, a florist's choice order lets them build from the best in the bucket that morning, and on the native side that is usually worth having.

How to Order Flowers to Booragoon

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays. In summer we push Booragoon runs to the morning, before a west-facing step or an empty house has had time to heat up. No Sunday delivery, so a Sunday occasion arrives the Saturday before.

Delivery $16.95

Flat fee everywhere we cover, Booragoon included. The streets off Marmion and Brentwood Road are easy to find. It is the funeral home, the aged-care desks and the hospitals south of here where the detail counts.

The Addresses That Need More Than a Street Number

Most of Booragoon is a front door on a driveway, and the only catch there is that a working household sits empty through the day, so a shaded spot and a mobile to call beat a hot doorstep. The harder addresses share the suburb. For a service at Oakwood Funerals, the order needs the date and time, and the tribute is there an hour before. For a room at Regents Garden, it goes to the nursing desk with the resident's name and room. For Fiona Stanley or St John of God Murdoch, three kilometres south, it needs the patient's full name, the ward and the room, or it waits at a reception desk in a building the size of a shopping centre. If you do not have the ward, the hospital switchboard will give it to you against the patient's name before you order. Order before 2pm today and it is at the door, the room, or the service this afternoon.

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After You Order

Once the order is in, it goes to a partner florist covering the area and they build it that morning. Anything you told us, a room number, a service time, a delivery window, a mobile, travels with the run. You do not need to do anything else.

If it does not look right when it lands, send a photo the same day to 1300 360 469 or [email protected], and we will chase it while it can still be put right.

It is worth being straight about how an order gets built here, because Booragoon tends to read the reviews before it buys. We are a relay network rather than a shop on Riseley Street: the order goes to a partner florist who makes it that morning from what came in best that week. So it may not be a stem-for-stem copy of the photo on the screen, and that freshness is exactly what you are paying for. If it ever lands looking light for the money, that is on us to put right.

The orders that used to catch us out in a suburb like this were the funeral ones. A tribute would go in with the family's name and no service time, and it would reach the chapel after everyone had been seated, which is the one delivery you cannot redo. So we changed the form. A sympathy order now asks whether it is for the home or the service, and if it is the service, it asks for the date and time before you can check out. The fix was not clever. It just took the worst failure off the board.

A note from Siobhan, on the quiet after

If you send to an older parent, or to a family in the middle of a funeral, and hear nothing back, do not read anything into the silence. People in care sleep through the afternoon, and a family in the thick of it is nowhere near a phone. The flowers have already done their work in that room, whether the thank-you comes today, next week, or never. That was never the part that mattered.

Phone is quicker than email if it is for today, and if you only want to know it landed, ring and we will tell you. The team is on from 7am on weekdays and from 10am on Saturdays.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I have not stood on a street in Booragoon. What I know is the order book, and a southern-Perth run that sends as much to aged-care rooms and a funeral home as it does to front doors. Siobhan and I started Lily's Florist in 2009, three years after we bought a small flower shop in Kingscliff on the New South Wales coast and learned the trade the slow way, one mistake at a time.

The network reached Perth as it grew past a hundred and fifty florists, and today it runs to more than eight hundred. None of them sits in a Booragoon shopfront, because there is not one, but the florists who cover this postcode know which orders go to a room, which go to a service, and which go to a quiet house. You can read how the whole thing began on our about page.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.