Every couple years, we pack up the family (2 girls Asha & Ivy) and head south to Grafton for the Jacaranda Festival. Those purple flowers get us every single time, and the kids now too, carpeting the streets in a way that makes the kids go quiet with wonder. It's become our December tradition now, stopping in Grafton for shopping and supplies before heading to Wooli for the holidays. The Bi-Lo (or whatever it's called now) or Maccas car park becomes our staging ground, loaded up with everything from groceries to beach gear, or almost always the Grafton BCF as, no matter how hard we try, we always seem to forget something - last year were the camp chairs!
My grandmother used to tell me stories about the great flood in Grafton, how the water rose up to the roofs and snakes were floating through houses, desperately seeking higher ground. She'd get this distant look describing how neighbours helped neighbours, everyone in boats rescuing what they could. Those stories still echo in my mind when we drive through town, especially down near the river. Makes you appreciate how resilient this community really is, how they've weathered everything nature could throw at them and still plant those beautiful jacarandas year after year.
Our Grafton Story: From 2008 to Today
Annette's Flower World in Grafton became one of our founding florist partners back in 2008, right when we were still figuring out this whole network thing from our shop in Kingscliff. Back then, we kept getting calls from people wanting to send flowers to Grafton from our area, roughly 5-10 a month from people in our area where the shop was. After months of saying "sorry, we can't help with that, you had better try someone else," we finally thought, why not reach out to a florist there and see if they'd work with us?
I remember calling Annette, nervous as anything, explaining our idea. No membership fees I said, no complicated systems, just a partnership where we'd send her orders and she'd add a few extra flowers to cover our small commission. She got it straight away, said yes without hesitation. That's the thing about country florists, they understand business is about relationships, not contracts.
We built this very page in 2008 specifically to connect customers with Annette's exceptional floristry work. Back then, we'd take the orders by phone and fax them through. Yes, fax! The machine would screech and beep, and we'd hope the order went through clearly. Now it's all instant online ordering, but the relationship with our Grafton florists remains just as personal. From those early fax machine days to today's digital world, some things don't change - the commitment to quality flowers and genuine service.
That purple carpet of jacarandas transforms the entire town each October and November. It's not just pretty, it's transformative. The whole atmosphere changes, locals walk a bit slower, visitors stop and stare. Our partner florists used to tell us they get requests for "jacaranda purple" arrangements all year round from people who've visited during festival time.
Our kids now look forward to the Grafton stop as much as the beach at Wooli. They know it means ice cream at that spot near the clock tower, maybe a browse through the shops on Prince Street, now that thrifting for clothes is such a thing.
These connections matter. When you're sending flowers to someone in Grafton, you want someone who knows that the hospital moved the maternity ward, or that certain streets flood first when the river rises. You want someone who'll put extra care into an arrangement because they know it's going to a funeral for someone who was part of the community fabric.
Our partner florists have actual shops Grafton and in the surrounding areas. They're not warehouses or production lines. When you order flowers for Grafton delivery, a real florist with years of training selects the freshest flowers, creates your arrangement by hand, and ensures it's delivered with care.
Same day delivery happens when you order before 2PM Monday to Friday. That gives our partner florists time to create something beautiful and get it delivered before businesses close or families head home. Saturdays, you'll need to order before 10AM. These aren't arbitrary times, they're based on 17 years of experience knowing how long things actually take.
There's no warehouse flowers here, no overnight shipping in boxes hoping the flowers survive. Everything's made fresh by trained florists who know their craft. The roses are de-thorned properly, the stems are cut at the right angle, the water has the right flower food. Details that matter when you're sending something meaningful.
Local couriers who know whether to leave flowers in shade when nobody's home make all the difference. They know which neighbours can be trusted to hold flowers, which doorsteps get afternoon sun, where the dogs are friendly versus where they're not. This local knowledge can't be replicated by national courier services.
Our Australian-based customer service team has been in Armidale since 2013, after being in Pottsville for years before then. When you call, you're talking to someone who understands Australian geography, knows what a jacaranda is, and can pronounce Woolgoolga properly. They're not reading from scripts or struggling with place names.
Our Feefo-verified reviews come from actual customers who've actually ordered. We can't fake them, can't delete the bad ones, can't get mates to write nice things. It's completely independent, which scared us when we first signed up but now gives us credibility we couldn't buy. Over 3,000 reviews last year alone, mostly 4 and 5 stars, from real people sending real flowers.
Grafton Base Hospital deliveries for new babies and get well wishes keep our florists busy year-round. They know the visiting hours, the ward locations, and that ICU flowers get held at the nurses' station until patients are moved to regular rooms. Those welcome-baby arrangements and cheerful get-well bouquets become part of people's recovery stories.
Sympathy flowers for services at local funeral homes require special care. Our florists know to call ahead, confirm service times, and ensure flowers arrive before mourners. They understand that these arrangements carry heavy emotional weight, that they're often the last gift someone gives.
Birthday surprises to offices along Prince and Fitzroy Streets bring joy to ordinary workdays. Reception staff tell us they love flower delivery days, everyone wondering who's getting what. Anniversary bouquets celebrating Clarence Valley love stories, from first dates at the pub to 50th wedding anniversaries, each carrying their own significance.
Just-because flowers that brighten regular Tuesday afternoons might be our favourite. No special occasion, just someone thinking of someone else. Maybe it's a daughter sending flowers to her mum, or someone cheering up a friend going through tough times.
Order online 24/7 through this very page we built back in 2009, or call our Australian team Monday to Saturday. We're here from 7AM to 6PM weekdays, 7AM to 12PM Saturdays. Real people, real conversations, real help when you need it.
Choose from florist's choice for best value - let our experts select the freshest, best blooms of the day. Or pick specific arrangements if you know exactly what you want. Our Deal of the Day at $73.95 remains one of our most popular choices, giving florists creative freedom to design something special.
Add chocolates, teddy bears, or wine to make it extra special. Though remember, extras need to be ordered with flowers, we can't send a teddy bear on its own. The wine requires someone over 18 to receive it, standard rules apply.
Trust the same family business that's been connecting people through flowers since our Kingscliff shop days in 2006. We're still making decisions at the dinner table, still driving kids to netball and basketball, still stopping in Grafton on the way to Wooli each December. When you order from us, you're supporting Australian families - ours and our partner florists' - not some multinational corporation with shareholders and boardrooms.
Those jacarandas will flower again this October, and we'll be there with the kids, taking it all in before our annual beach adventure. Until then, our Grafton florists stand ready to deliver your messages of love, sympathy, congratulations, or just because. Same day delivery, real florists, genuine service - that's been our promise since 2008, and it's not changing anytime soon.