Back in 2007, when we had our florist shop in Kingscliff NSW, we kept getting phone calls from all over Australia. People would ring asking us to organise flowers for their loved ones in places we had never even heard of. One of those places was Huntingdale, a lovely suburb in Perth's southern corridor. At first, we would politely say sorry, we can't help you there. But after months of turning away these calls, sitting in our tiny shop with our baby crawling around the floor, we had one of those lightbulb moments that changed everything.
What if we partnered with florists in these areas and helped connect customers with real, talented florists right in their neighbourhood? That was the beginning of what became Lily's Florist, and Huntingdale was one of our early locations back in 2009 when we first started building our network of partner florists across Australia.
Today, we work with genuine florists who have real shops in and around Huntingdale and the greater Perth southern suburbs. These are not warehouse operations or people making flowers on production lines. They are skilled florists who take pride in their craft, just like we used to when we had our own shop. When you order flowers to Huntingdale, your bouquet is made fresh by one of these local experts and delivered personally, not posted overnight in a box.
The beauty of our model is that if one florist is busy or doesn't have the exact flowers you want in stock, we can route your order to another nearby partner who does. It's all about making sure your flowers arrive fresh and on time, just as you imagined them.
Huntingdale sits perfectly between the city and the coast, close to great schools and parks, with that relaxed suburban feel that reminds us of why we left Sydney all those years ago. The community there appreciates quality, which aligns perfectly with what we try to deliver through our partner florists.
Over the past 10 years, we have sent loads of bouquets to homes and businesses in Huntingdale and greater Perth, from anniversary surprises to birthday celebrations, sympathy arrangements to congratulations flowers. Each order reminds us why we started this journey back in our little Kingscliff shop.
Feefo recently awarded us their Trusted Service Award for outstanding customer service, and we are pretty proud of that. To qualify, you need at least 50 reviews with a 4 star average over 12 months. We received over 3,000 reviews in that period, with more than 2,400 being 4 or 5 stars. That is over 60 times the minimum required to qualify.
The thing about Feefo is that it's completely independent. They only ask real customers who have actually ordered from us to leave reviews. We cannot fake them, delete the bad ones, or get our friends to write nice things. When we first signed up in 2013, it scared us because flowers can be so subjective, but honest feedback helps us keep improving our service to places like Huntingdale.