You are not in Inverloch. Most of the year, the person you are sending to might not be either. On Census night nearly four in ten houses here stood dark, so a bunch on the step can wait a long while for someone to open it. These go to holiday homes, to a parent who sea-changed down here, to a birthday you can't drive to. I'm Andrew. Siobhan and I have sent flowers to this coast since 2009, back when we faxed the orders off our kitchen table. Order before 2pm and it's on the step this afternoon.

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"Go for it! Easy to navigate and reliable service."
Verified customer · Read this review on Feefo
Thank you. 'Go for it' is a generous thing to say to a stranger. You only point others toward something once you're sure it won't let them down, and that's what reliable comes down to, turning up the way it should when you're not there to see it. A tidy website gets you as far as the order. Getting it down to Inverloch in one piece after that is what you were really trusting us with, and it sounds like it held. Thank you for the nudge to others, and for writing.
What Survives on a Step Nobody's Coming to Open
Nearly four in ten houses here sit empty most of the year. That changes what I would put together before it changes anything else. A hand-tied bunch is built to be unwrapped and put in water the day it lands. Send one to a holiday house that gets opened up twice a year and you have picked the wrong format for the place, and the flowers are fine.
On most deliveries the flower gets an afternoon on the step and then a vase. An Inverloch holiday house can stay shut till Friday, so what I build to is hold time on a shut-up house, the days before anyone gets to it. This is a wet, close coast, 934 millimetres of rain a year, half again what Melbourne gets, and the humidity that rides in with it turns a soft petal to grey mould on a step nobody is checking. Chrysanthemum is the workhorse, ethylene-insensitive and good for two weeks whether the house is occupied or not; carnation runs it close, two to three weeks of margin on those waxy petals. Proteas and leucadendron drink hard and read like a beach-town flower, ten days to a fortnight even on a shaded verandah. The stems I keep off an unconfirmed Inverloch address are the soft, thirsty heads. Hydrangea cooks on a hot January doorstep. Sweet pea wants to be seen inside a day.
Two rules come out of it. A box arrangement over a hand-tied bunch for any address you cannot confirm someone is living at, because a box will sit in shade for an afternoon without folding. And put in the delivery notes whether it is a permanent home or a holiday place, because a florist who knows the door is locked packs it differently. Nine months of the year in this town, nobody home here is structural. It is the default.
How Full Inverloch Is, Month by Month
Share of homes with someone living in them across the year, indicative month to month. The one hard figure: on Census night 2021, 1,833 of the town's 4,689 dwellings, nearly four in ten, stood empty.
The town empties and fills like a tide. Nine months a year the door you are sending to may not open for days, which is why format beats bouquet here.
There is no shopfront on The Esplanade with our name on it. Stock leaves the Melbourne market before dawn, a partner florist in or close to Inverloch builds your order that morning, and it goes out from a cool room twelve minutes up the road. We ran every delivery ourselves in the early days, a baby in the back of the car, so a bunch that has to be somewhere on time has never been abstract to me. That is the network, not a warehouse.
* What happens to your order the moment it lands in the Lily's Florist network.
Most orders down here fall into a few shapes, and nearly all of them share one question: is anyone actually there this week. Before the occasion, that is the thing to sort. If the budget is tight, our flowers under $60 still travel and last, as long as the stems are chosen for the trip.
You are sending to a coast property you own from three hours away, or to a parent who moved down here to retire and does not pick up the phone as often as you would like. You are not certain the place is even occupied this week.
An empty house is the normal state of an Inverloch address, not a problem to solve. Put in the notes whether it is a permanent home or a holiday house, plus a gate code or a neighbour if you have one. From what our florists find, a box left in shade on a verandah keeps through the afternoon until someone gets to it.
I would not send a thirsty hand-tied bunch to a house you cannot confirm. Go with a box arrangement in foam, chrysanthemum or carnation led, and it will sit for a day with no vase and no hand. If you want it softer than that, lisianthus lasts better than roses on a warm day. And skip a card line that assumes they are reading it today. Something like "thinking of you from up here" travels better than "hope your day is great." Thinking of you flowers do the standing-in; they do not need to be caught the moment they land.
Someone has died and you are working out where the flowers should go from a long way off. Down here the funeral side and the family side are two different addresses.
The funeral directors for this district work out of Wonthaggi, so flowers for a service route there, while condolence flowers for the family go to the Inverloch home. There is no crematorium closer than Traralgon, better than a hundred kilometres away, so memorial timing often runs later than a city funeral. The town does have its own burial ground, Inverloch Cemetery on the Bass Highway, where the historic pioneer section has not taken a new grave since 1961; for a graveside there, flowers want to be at the plot before the service, not chasing it. In our experience it is the home delivery that gets missed, because the sender assumes everything goes to the service.
On what to actually send a grieving house, Anna is blunt.
A box to the home over a sheaf, every time. A sheaf is built for a service, laid flat, seen once. A box lives on the kitchen table for a fortnight while the family is in and out, and that is the one still saying something after the day is over. White and green if you did not know the family well. If you did know them, skip the template. Build it around the person: the colour they always had in the garden, the headland they walked every morning. A life spent by this water says more in banksia and kangaroo paw than in a white lily. Two words in the card is plenty: "thinking of you all."
Your mum or dad sea-changed down here to retire, and now they are in care at Coast Care Community on Cashin Street while you are three or four hours up the highway. You want something in the room, not a phone call you keep meaning to make.
Flowers go to reception at Coast Care, and from what our florists find, the staff carry them through to the room and pin the card to the gift so the two do not get separated. If it is the memory-support wing, the flowers may mean more to you than to them, and that is alright. Send them anyway. Order by 2pm and it is there the same afternoon.
Keep it low and keep it robust for a care room. The bedside space is small and the water in a posy has to last without anyone topping it up, so I build compact: carnation, spray chrysanthemum, a bit of waxflower, nothing tall enough to tip. For someone whose memory is slipping, I steer toward what they would know from their own garden, a rose, a daisy, a bit of lavender, not something that looks like a magazine cover. Skip the heavy scent, because in a small room a strong perfume is not a gift, it is a headache by evening, and leave the pollen-heavy lilies out for the same reason. Something that lasts two weeks means the visit you cannot make keeps standing in for you all week.
The birthdays that land in Inverloch are rarely a quiet one at home. People drive to the coast for them. A sixtieth, a seventieth, the whole family in a rented beach house for the weekend.
Which flips the usual delivery worry on its head. For a gathering the flowers want to arrive the morning of, not a day early to a locked-up house, so tell us the date the visitors land. Order a 60th or 70th birthday arrangement timed to the Saturday, not the Thursday.
Summer is the one window where I stop worrying about the empty-house problem and start worrying about heat. A January gathering means full sun on a table, doors open, salt in the air. Natives were built for exactly that: banksia and kangaroo paw go a good two weeks where a soft imported rose is papery by day three. If the party is indoors with the air conditioning going, that dries flowers out as quickly as the sun does, so I still steer clear of anything thin-petalled. A milestone wants to still be standing when the visitors leave on the Sunday.
Inverloch has one weekend it is genuinely known for. The Jazz Festival, Jazz by the Sea, has run for about thirty years, and in early autumn it packs the town: every spare bed taken, the cafes along The Esplanade full, the streets busy in a way they are not the rest of the year.
If you are sending into that weekend, for a birthday that lands on it or a thank you to whoever put you up, get the order in early. Festival parking and the crowd slow a run down, so a morning delivery beats an afternoon one. A celebration arrangement timed to the Saturday lands while everyone is still around the house.
A festival house is doors-open, coming and going, warm autumn air. It is brutal on soft stems. I go bright and sturdy: natives, a few gerberas wired so the heads do not flop, disbud chrysanthemum for colour that carries the whole weekend. Skip anything you have to nurse. Nobody putting up a houseful of guests is going to be recutting stems and changing water. Build it once, build it strong, and let it look after itself while the music is on.
Order before 2pm and they are at the door this afternoon.
Browse Native FlowersPlenty of orders down here do not fit a birthday or a funeral. A thank you to the people who watched the house over winter. A just-because to someone doing it tough, a simple bunch that travels. Something for a holiday let you will never see.
If you cannot confirm the house is occupied, send a native box. Protea, banksia, a bit of wax flower, built in foam so it needs no vase and no hand. It reads like the coast it is landing on, it will not wilt in shade through an afternoon, and it will still be standing in a fortnight whether they got to it on day one or day five. When I do not know the door, that is the order I would place.
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1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.
Order by 2pm on a weekday for same day. Saturday cutoff is 10am, and there is no Sunday delivery. Over the Christmas stretch, when the town is full, get holiday-address orders in early: town-centre traffic and the boat-ramp queue slow a run down.
Flat $16.95 across Inverloch and out to the footprint towns. Wet winters can put water over the low points near Screw and Wreck Creeks, and Bunurong Road toward Cape Paterson has its own erosion works, so a big-weather day can add time on the coast run. There is no hospital in town, so get-well flowers route to Wonthaggi Hospital twelve minutes up the road, or Leongatha Memorial about half an hour on, dropped at ward reception.
This is the one thing worth getting right in Inverloch. Outside summer, a lot of these addresses are holiday houses and investment stock, curtained and locked for weeks at a stretch. Tell us in the delivery notes whether it is a permanent home or a holiday place, and give a gate code, a key safe, or a neighbour if you have one. A florist who knows the door is unattended picks something that holds in shade rather than a bunch that needs a vase by lunchtime. If nobody answers, they will safe-drop where you have said and let us know. Order before 2pm today and the flowers are at the address this afternoon.
Another verified review
"Great service, delivered as requested and the flowers were amazing."
Deborah, verified customer · read this review on Feefo
Thank you, Deborah. 'As requested' is easy to skip past, but it's most of the work with a delivery like this. A flower order isn't a boxed item you just post. It carries a date, an address, sometimes a note about where to leave them if no one's home. Every one of those is a thing that can be missed, and when a delivery goes wrong it's usually one of them rather than the flowers. Yours had none missed. The chocolates were a nice touch on top. Glad it turned up amazing at the Inverloch end. Thanks for writing.
Once you have ordered, it goes to a partner florist in or close to Inverloch as a paid job, and they build it that morning. You get an order confirmation by email straight away. If the date matters, a birthday on the Saturday or a service midweek, it is worth a quick call to make sure it lands on the right day.
If something looks off when it arrives, send us a photo the same day on 1300 360 469 or email [email protected]. Same day, we can ring the florist and sort it. Three days later there is not much left to do.
The call we take most from Inverloch is a worried one, a few days after ordering. "I haven't heard anything, did it even arrive?" More often than not it did, and the person it went to is at a holiday house with the phone off, or they are the type who says thank you next time they see you rather than by text. That silence is not the flowers failing. It is just how a coast town of half-empty houses works. We ran a florist in a beach town of our own once, up in Kingscliff, so I know what a coast street looks like at 3pm on a Wednesday in June: not a soul on it. Locals here reckon you can read how full Inverloch is off the queue at the Bay Court bakery, and most of the year there isn't one. The times it has genuinely gone wrong, it is almost always a locked house nobody flagged, which is exactly why we ask. Ring us and Andrew will chase the florist the same afternoon.
We would rather you check than sit and wonder.
Order before 2pm on a weekday, or 10am on a Saturday, and, empty house or full one, it lands the same afternoon. After that, the phone is the fastest way to reach a person, and it is a short list of people: no call centre, no switchboard, just the two of us who still make most decisions at the kitchen table. Ring, and you get us.
ABN: 17 830 858 659
The Inverloch run also covers Cape Paterson, Kilcunda, Venus Bay, Tarwin Lower and Sandy Point. The one neighbour with its own page so far is the service town up the road.