Back in 2007 when we first started getting calls at our little florist shop in Kingscliff (not too far down the road which is far easier to get to now with the M1 upgrade - yew), we had no idea that one day we would be delivering flowers to every corner of the Gold Coast, including beautiful Labrador. Those early days seem like a lifetime ago now, but the mission has never changed, to connect people through the simple joy of fresh flowers.
Labrador sits right in the heart of the Gold Coast, and we have been delivering there since 2009. Our partner florists in and around the Gold Coast area know Labrador like the back of their hand, from the waterfront apartments near the Broadwater to the family homes tucked away in the quieter streets. These are real florists with real shops, not some warehouse operation sending flowers through Australia Post.
What sets us apart is pretty simple really. When Helen ordered flowers and chocolates over the phone for her mother in law's 88th birthday, she said "Helen was excellent with her advice and extremely nice and efficient. The flowers and chocolates were delivered exactly on the right day and my mother in law was so thrilled with them. I could not have asked for better service." That is what we are about, making people happy with fresh flowers and genuine service.
One customer from the UK told us "I made quite a last minute order from the UK for my mums birthday, who lives at the Gold Coast, Aus. It was really easy and simple to place the order online. I placed the order the night before delivery and they arrived with my mum by 10am the next day, part of their standard delivery service. The flowers were gorgeous and high quality."
That is the kind of service we have been providing to Labrador for over 15 years now. Order before 2PM Monday to Friday and we will get your flowers delivered the same day. No empty promises, no excuses, just fresh flowers when you need them.
Speaking of service, we need to talk about Feefo for a minute. Back in 2013, when we first signed up with them, we were honestly scared and it was very expensive for a small Mum & Dad business. Here was a review platform that we had zero control over, no way to delete the bad reviews, no way to get our mates to write nice things about us. But we took the plunge because we believed in what we were doing.
To qualify for a Feefo Trusted Service Award, you need at least 50 customer reviews with an average of 4 stars or more in a 12 month period. Sounds easy enough, but remember, flowers are subjective. What one person sees as "romantic and lush," another might see as "a bit over the top." In 2025, just like in 2024, we received the Feefo Trusted Service Award with over 3,000 reviews, that is more than 60 times the minimum required to qualify. As one customer put it, "Excellent service and flowers were beautiful."
The reviews that mean the most to us are the ones that show we got it right when it mattered. Like when someone said "I called & ordered a Birthday bouquet over the phone. I got great customer service, she was very helpful with my choice & easy ordering for same day delivery. My sister loved them. Thank you so much." Or this one that really hit home, "The flowers were delivered as promised. My brother who received them was so delighted that he immediately felt slightly better. He states that the flowers were very beautiful and loved the rare blooms."
Another customer from overseas told us "fantastic service considering i'm in Vanuatu and had no control of the delivery my wife was very happy." That is the kind of trust people place in us when they cannot be there themselves, and we take that responsibility seriously.
We are still that Mum and Dad business we started all those years ago. No boardrooms, no marketing teams, no offshore call centres. Just us, making decisions at the dinner table between netball runs and school pickups. Our team in Armidale answers every call, and our partner florists on the Gold Coast make and deliver every single order.
As one happy customer summed it up perfectly, "Very easy transaction. Very nice lady took the order. Everybody pleased with the flowers. Can't ask for more than that." And really, that is all we have ever wanted to achieve, to make people happy with beautiful flowers and friendly service.