Same Day Delivery - Launceston Wide
Launceston was supposed to be a highlight of that Tassie road trip. Cataract Gorge, the Tamar Valley, all of it. I was two months pregnant with Ivy, Andrew had decided driving around Tasmania's endless curves was a romantic idea, and by the time we reached Launceston I was done.
I don't remember much of the city if I'm honest. I remember the hotel room. I remember lying very still, hoping the walls would stop moving. I remember Andrew going out to find me dry crackers and coming back with some elaborate pastry that made everything worse. He meant well. He just didn't get it, and still doesn't!
Ivy's 14 now (see below). Launceston remains the Tasmanian city I've seen the least of, despite actually being there.

* This photo was taken last year in Hobart. Andrew, Ivy, me, Asha
We've been sending flowers to Launceston for years through our partner florist network. We've been at this since 2009. Over 3,000 verified customer reviews in the last 12 months. Feefo Trusted Service Awards in 2024 and 2025. I'm Siobhan, that's Andrew, we run this from our home, and our kids are tired of hearing us talk about flowers at dinner. We're not going anywhere.
If you've landed here, you're weighing up whether to trust us with something that matters. Let me address what's probably going through your head.
"Can you actually deliver to Launceston, or will you just post from Melbourne?"
This is the big one for Tasmania. Most online florists don't have anyone in Tassie. They box flowers in a mainland warehouse, post them overnight (except overnight to Tassie isn't overnight, it's two or three days), and hope for the best. By arrival, they're thirsty, bruised, petals browning.
We have actual partner florists in Launceston. Your flowers are made fresh that morning. Delivered that afternoon. Not posted. Not sitting in a mail van crossing Bass Strait.
Anna worked as a florist for over fifteen years before she joined us. She's our bookkeeper now, but she still explains this stuff better than anyone else on the team. Her take on posted flowers is blunt. "Cut flowers are living tissue. Every hour without water, the stems start sealing over. By the time a box crosses Bass Strait on a freight plane or a mail van, those flowers have been out of water for a day, sometimes two. The stems have sealed, bacteria have started building up inside, and the petals have lost moisture they're never getting back. A florist making your arrangement that morning and delivering it that afternoon is a completely different product. It's not even close."
"Will they look anything like the picture?"
When a warehouse worker follows a laminated recipe card, you get something that technically qualifies. When a trained florist with their own shop makes your order, you get something they'd put their name on. Our partner florists aren't anonymous. They're real people with reputations in their own community. They're not sending their worst work out the door. They want your recipient to love what arrives.
"What if something goes wrong and I can't reach anyone?"
Our number is 1300 360 469. Real people answer it, six days a week, based in Armidale. If something's not right, call us within 24 hours. Send a photo. We'll sort it. Replacement, refund, whatever makes it right.
"I don't know what to pick."
Fair enough. Choosing flowers for someone else is hard. If you're stuck, our Florist's Choice option lets our partner florist select the freshest arrangement for that day. Takes the guesswork out. They know what's looking good and what's in season locally.
Most online florists started with a website and worked backwards. We came at it the other way. We actually owned a florist.
In 2006, Andrew and I bought a shop in Kingscliff NSW. I was pregnant with Asha, we knew nothing about flowers, and our accountant told us not to do it. We ignored him.

* This is a photo of our actual shop in Kingscliff, lime green walls and all, in 2006 before going fully online with flowers, 3 years later.
Three years behind a counter changes how you think about service. When something went wrong, there was no hiding. No support ticket. No automated response. Just us, standing there, face to face with someone whose roses didn't match what they'd pictured. Someone whose funeral order hadn't arrived. Someone having a bad day who didn't need flowers making it worse.
You can't blame a system when you're the one at the counter. You fix it or you lose them forever.
That's why we don't charge our partner florists membership fees. We remember how tight margins were. That's why we hired Anna, ex-florist, been with us 15 years now. She understands this industry in ways Andrew and I never fully will. That's why we answer the phone. We remember being the ones customers called when things went wrong.
Now we've got over 800 partner florists across Australia. We're not a corporation. We're two people who started with one shop and figured the rest out as we went.
The Bass Strait puts a lot of distance between people. Family visits require ferries or flights. A quick trip across isn't quick. That gap is always there, even when you stop noticing it, and flowers close it in ways a text message can't. A text disappears into a phone. Flowers sit on the kitchen bench for a week and remind someone they were thought of.
Birthday flowers are our most common orders to Launceston. Milestone ones especially. Sixtieth, seventieth, eightieth. When you can't make the trip across the strait, flowers show up on your behalf. They won't replace you being there. But they prove you remembered, and for a lot of people on the receiving end, that's enough. If you know the age, we have specific pages for 60th, 70th, 80th and 90th birthdays.
Sympathy flowers require care and timing. We call the funeral home directly to coordinate so the arrangement arrives before the service, not after. If you'd rather send to the family home than the venue, we handle that too. Anna, who trained as a florist and spent fifteen years working on the bench, has strong views on what works for grief. "I stick to whites, soft creams, muted greens. Those tones are calming. Bright colours can feel jarring when someone is in that headspace. The arrangement should acknowledge the weight of the moment, not compete with it."
If someone you know is in hospital, get well flowers or a boxed arrangement are the way to go. Hospitals have no vases, no scissors, no bench space to fuss with a bouquet. Boxed arrangements arrive ready to sit on a bedside table with zero effort from the patient. Give us the ward, bed number, and recipient's mobile when you order.
Thinking of you flowers work harder than people expect. No occasion. No milestone. Just an "I was thinking about you" that shows up unexpectedly on a Tuesday. For someone across Bass Strait who you haven't seen in months, that kind of gesture carries real weight.
Native flowers suit Launceston well. Tasmania has its own flora and our partner florist knows what's in season locally. Banksias, leucadendrons, and gum all travel well and last longer than soft imported stems. Anna reckons native pods have a second life too. Once the softer blooms fade, the structural elements dry beautifully and people keep them on a shelf for months. You're giving something that stays.
Not sure what to pick? Our Florist's Choice ($71.95) lets the local florist select the freshest stems available that day. Takes the guesswork out entirely. Or if budget matters, browse flowers under $60.
Order by 2PM weekdays or 10AM Saturdays for same day delivery. Those cutoffs exist for a reason. Anna explains it simply: afternoon orders don't leave enough time for the florist to source, condition, arrange, and deliver before the end of the working day. Stems need to be cut, hydrated, and given time to drink before they're built into anything. Rushing that process costs vase life, and our florists won't send out work they're not proud of.
Delivery fee is $16.95, and we subsidise it. The actual cost to reach some outer Launceston addresses runs higher than that, but we absorb the difference rather than surprise you at checkout. Our Deal of the Day starts at $73.95 and Florist's Choice at $71.95. Both give the florist creative freedom with whatever is freshest. If you're watching the budget, flowers under $60 has a solid range.
We don't deliver on Sundays. Flower markets close Saturday afternoon. Any florist offering Sunday delivery is using Friday stock that has already lost roughly 30% of its vase life before it even reaches a vase. We'd rather be upfront about that than offer a service that quietly disappoints.

* I did my best to visually represent what happens when you order flowers with us
We cover Launceston and surrounding areas. Riverside, Prospect, Newstead, Kings Meadows, out towards Legana and the Tamar Valley. Not sure if we reach your spot? Call 1300 360 469 and ask.
For hospital deliveries, give us the ward, bed number, and recipient's mobile. For funerals, we contact the funeral home to coordinate. These orders have stakes. We know that.
Nobody home? Our courier finds a safe spot, out of the sun, out of sight from the street. If that's not possible, they call the recipient. We don't abandon flowers on a doorstep to wilt.
Business addresses usually see delivery by 5PM, residential by 7PM. We can't guarantee exact windows because florists route deliveries geographically, not by urgency. But same day means same day.
When you place an order, our system matches it to our Launceston partner florist based on the delivery suburb. The florist receives the order, sources the stems, and builds the arrangement fresh. If you've included a gift card message, that goes with it. If you've added extras like chocolates or a vase, those are packed alongside.
Need to change something after ordering? Email [email protected] or call 1300 360 469. Our team in Armidale can update delivery dates, recipient details, or card messages. Live chat is also available on the website if you'd rather type than talk.
If something goes wrong, and occasionally it does, call us within 24 hours. Take a photo of both sides of the arrangement and send it through. We look at every complaint properly. Replacement, refund, or credit. Whatever makes it right for you and the person who received it.
Lily's Florist. ABN 17 830 858 659.

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In the last 12 months: over 3,000 reviews. Feefo Trusted Service Award 2024, 2025 and 2026. You need 50 reviews at 4 stars or above to qualify. We passed that threshold 60 times over. We are now up to over 22,500 total reviews since then!