It has probably been a couple of weeks since you last got over to see her, and the fortnight ahead already looks just as full. That is the quiet guilt a lot of people are carrying when they order flowers to New Town. You are not far away. You mean to visit. The drive across town just keeps slipping. Flowers are not the visit, and nobody is pretending they are, but they tell someone they were on your mind on an ordinary Tuesday when you could not be there in person. I am Andrew, co-founder of Lily's Florist, and I have made that exact order myself more than once.
True Colors Florist has been our partner on the ground in Hobart since the network there began, and from their bench on Murray Street in the city the run up New Town Road is one of the shortest in the whole network, three or four kilometres north into the oldest suburb in Hobart. Years of making that run means they know the heritage streets where the front doors sit open to the road, and the aged care receptions where a delivery gets logged and walked through to the room rather than left sitting at a desk.
Order Online by 2pm
Flowers from $42.95, $16.95 delivery
Or Phone 1300 360 469
7am-6pm weekdays, 10am Sat
A Real Customer Review
"The website is easy to navigate and provides some interesting information regarding native flower growing. I selected the perfect bunch to be delivered. Once delivered I was sorely disappointed with the bunch delivered to my friend, nothing like I selected or paid for. I contacted Lily's Florist and the problem was quickly rectified, the team at Lily's were as upset as I was. They offered to have money refunded or a redelivery. I had another bunch delivered. Just like the original order I placed, they are superb. I would recommend using Lily's Florist."
Christine Young · verified customer · Natives Flowers With A Vase · 27/05/2025
Order Native FlowersChristine ordered the Natives Flowers With A Vase. What happened to her is the thing every flower buyer quietly worries about: the arrangement that turned up did not match what she chose on the screen. That fear is reasonable, and pretending otherwise would be an insult.
Natives are the hardest range to copy from a photo. Proteas, banksias and leucadendrons are seasonal and regional, so the exact stems in the product image are not always what the florist has in the bucket that morning, and the gap can be wider than it would be with roses, where one pink rose looks much like another. What matters is what happened next. Christine rang. The team was upset, which is the right response. They offered a refund or a redelivery, she took the redelivery, and the second one was, in her words, superb. A complaint handled properly often builds a stronger customer than an order that went smoothly from the start. I watched that play out hundreds of times on the phones. Read more of the verified reviews here.
The Flowers I Stop Hedging About the Moment They Are Going to Hobart
Most of my career on the phones was spent telling people what not to send. Hydrangeas to Brisbane in February, gone by the afternoon. Tulips to Darwin, a waste of money. Sweet peas anywhere with a ceiling fan going. New Town is one of the few addresses where I got to stop hedging. The cool band that sits in a living room here for most of the year, roughly fifteen to eighteen degrees, is about the most flower-friendly room temperature in the country. A hydrangea that folds inside two days in a warm city will hold ten to fourteen days here. Tulips open slowly and close again overnight, the way they were bred to in the Netherlands. A ranunculus bunch in a New Town June is at its cheapest and its longest-lived, two weeks of layered petals keeping their shape. None of that is the florist being clever. It is the room doing the work.
The one thing the cool does not fix is pollen. Calvary Lenah Valley shares the postcode with New Town, and for a hospital ward or an aged care room I always steered callers to pollen-free Asiatic lilies over the Oriental kind, which drop a rust-coloured pollen that stains everything it lands on and carry a scent that is too much in a room with shared air. Gerberas and chrysanthemums do the same job without the drama, and in a cool room they outlast almost everything else in the bunch. One caution on chrysanthemums, mind: in a Chinese or Italian household they read as funeral flowers, so I keep them for sympathy work and reach for something else on a birthday.
There is one quirk to flowers in Tasmania worth knowing before you order. Almost everything that is not grown on the island has crossed Bass Strait. The stems come off the Melbourne market, ride the overnight ferry to Devonport, then travel south by refrigerated road to Just Flowers Tasmania, the wholesaler at Kingston just south of the city. That adds about a day to a stem's age compared with a Melbourne florist pulling the same rose off the shelf at dawn. Here is the part that matters: the cool Tasmanian climate hands that day straight back on the doorstep. A rose that loses a day in transit loses almost nothing once it is sitting in a New Town room at sixteen degrees. What the crossing takes, the weather returns.
Your order does not go to a warehouse. It does not sit in a box at a depot. A florist near New Town gets the order and walks to the cool room. The arrangement at the door was on the bench an hour or two before it was in a van.
* The chalkboard inside our Kingscliff shop showing how the flower network operates. Your order is routed to a partner florist in or near the delivery suburb.
You have seen the range. The harder part is matching it to the moment, and in New Town the moments lean a particular way. This is a suburb of two large aged care homes, the oldest cemetery in the state, and a young migrant community that throws real colour at its festivals. A celebration here wants different handling than a sympathy order or a delivery to a hospital ward. Here is what years of processing orders across greater Hobart taught us about each.
The visits get harder to make than you ever thought they would. The fortnight fills up, the drive across town slips, and the guilt sits there even though you are only a few suburbs away. Flowers to a parent in care are not a stand-in for sitting with them, and most people ordering know exactly that. They are a way of marking a day you could not get there.
Send them to the facility and they go to reception, where staff log them and carry them through to the room. Put the resident's full name on the order. If it is a milestone, write the word birthday on the card, because from what our florists have seen the staff read it and make a small fuss on the day.
Barrington Lodge on Swanston Street and Mary Ogilvy House on Pirie Street both take flowers at reception and bring them through. When a caller told me the resident was living with dementia, I always pulled them back from the big architectural arrangements. Something simpler lands better, a small bunch in one or two colours, gerberas or carnations, in a container heavy enough that it will not tip if it gets picked up and carried around. For an eightieth or a ninetieth, a bright mixed bunch or pollen-free lilies carry the occasion without the scent becoming a problem for the person in the next bed.
Someone in New Town has died, and in the middle of that you are trying to get one practical thing right. The first decision is not what to send, it is where it goes, because getting that wrong means the flowers turn up in the right city and the wrong place. Condolences for the family go to the home. Flowers for a service go to the funeral director, with the name of the person who died and the date of the service, never just the family name.
Anna took these calls for years, and the local ground is hers to walk you through. Cornelian Bay, on the suburb's eastern edge, is the oldest cemetery still in use in Tasmania, and in our florists' experience its gates keep a hard schedule, roughly eight in the morning to half past eight at night over summer and eight to six in the colder months, with the office tucked away at The Cottage on Queens Walk rather than at the entrance. For a service at the chapel there, or with Graham Family Funerals over on Risdon Road, a funeral arrangement or a wreath or sheaf wants to arrive inside those hours and ahead of the service, not during it. The days that catch families short are the big ones. ANZAC Day brings a rush of tributes to the war graves, and in early April the Chinese community comes for Qingming, so order a day or two ahead if your date falls near either.
New Town is also more mixed than most of the city, and that changes what is appropriate. For a Hindu family, a Western sympathy bunch at the service is not the custom at all; the garlands are arranged by the family, and what lands is food or fruit taken to the home after the cremation, never during it. For a Chinese family, white and yellow chrysanthemums to the funeral home, and not a single red stem. For the close to half of the suburb who record no religion (47.9% at the last census), a celebration of life has no fixed script, so colour is welcome and worth asking the family about. If the flowers are going to the home instead, condolences to the house read best kept simple, with a card of one line. Thinking of you and the family is enough.
A birthday you are going to miss in person stings a little, especially when it is a friend rather than family and a card feels too small for it. Timing does more work than the flowers themselves. Order before 2pm on a weekday or 10am on a Saturday and they arrive that day. If the person works in town and the house will be empty, the safest play is delivery to the workplace with the building name, or a safe-drop note for the porch.
I took a lot of birthday calls where the sender had no real idea what the person liked, and for a suburb that runs from uni students through to retirees I steered most of them toward mixed colour rather than a single tone. Mixed reads as cheerful at any age. A dozen red roses on a seventieth can land oddly. Our best-selling birthday range is the safe ground when you are guessing.
No occasion, no obligation, you have just been meaning to reach out and the phone call feels too big while a text feels too small. Flowers sit in between. They say enough without asking for a reply.
One thing New Town taught me on the phones: this is the suburb where the festival orders come from. The Nepali and Indian community here is one of the largest in Tasmania, and around Tihar and Diwali in October and November the calls turn bright and happy. Marigolds almost never come through the wholesale market as cut flowers, so I would build the same feeling with orange and yellow gerberas and warm-toned chrysanthemums, sent to the home as a gift rather than anything ritual. The same warmth works for Dussehra. If you would rather send something unmistakably local, Tasmanian natives say thinking of you in a register all their own.
For the orders this suburb sends most, the Florists Choice Sympathy Bunch carries nearly 300 verified reviews at 4.5 stars.
Order Before 2pm for Same DayWhen someone you know is in hospital, the worry is usually whether the flowers will even reach them. They will, as long as you get one or two things right first.
The ward. Intensive care and the post-operative unit do not take flowers, at Calvary Lenah Valley or anywhere else I dealt with, so if that is where your person is, hold off until they move onto a general ward. Once they are on one, the rest is straightforward. Calvary shares the postcode with New Town and the Royal is ten minutes south. Flowers go to the main reception or the patient desk, the ward clerk logs them, and the nursing staff carry them to the bedside, usually within a few hours. Put the patient's full name and the ward on the order, because that is what the desk routes by. If you are ordering on the day someone is admitted, order for the next day instead, because admission day is chaos and the flowers get noticed once things settle. Send a box arrangement rather than a wrapped bouquet, because it travels through the building without anyone needing to hunt for a vase, and keep the scent low for the same reason it matters in aged care. One exception to all the caution: if it is a palliative ward, send without hesitation. That is where flowers matter most.
None of those quite fit your situation? That is common, and it is what the Natives Flowers With A Vase covers best. No colour coding, no occasion attached, and the vase means nobody has to go hunting for one. It works for congratulations, a thank you, an apology, or no reason at all. It is also why it suits the celebration-of-life services this suburb leans toward, where the florist has room to build something personal. If you would rather hand the whole decision over, the Florist's Choice range lets the florist pick what came in strongest that morning.
1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.
2pm weekdays, 10am Saturdays. No Sunday delivery. The wholesale markets close Saturday afternoon and we will not send Monday's flowers a day early. Sunday orders queue for Monday morning.
Flat rate across Australia. The real cost of a driver and a van down here runs higher than that. We absorb the difference, because a delivery fee should not be the reason someone decides not to send flowers.
One in five New Town homes is a flat or apartment, four times the Tasmanian average, concentrated along the Brooker Highway edge and above the shops on New Town Road. That changes the delivery. The most common reason flowers do not reach someone here is not the florist, it is a locked lobby with no way through. Put the unit number AND the intercom or buzzer code on the order, not just the street address. Newer towers have no safe-drop in the lobby and most residents are at work through the weekday window, so a workplace address or a with-a-neighbour note is often the surer bet. Order before 2pm today and it is at their door this afternoon.
Your order goes to a florist in or near New Town. They walk to the cool room and build the arrangement by hand. It is at the door that afternoon. You will not get a photo beforehand. If something goes wrong, damaged on arrival, late, or not what you expected, contact us within 24 hours at [email protected] with photos of both sides. We sort it out, the way the team did for Christine above.
If you want to check on an order before delivery, call 1300 360 469 during business hours (7am to 6pm weekdays, 10am Saturdays). Our call centre is in Armidale, NSW. Real people, based in Australia.
The silence after you order is the hardest part. You have spent the money, chosen the flowers, written the card, and now you wait. Most people do not ring the moment flowers arrive. They put them on the bench, take a photo, send a text hours later, or sometimes not at all. That does not mean the flowers did not land well. It means life is busy. I have watched orders go out the door since we started this in 2009, and they almost always do their job. Give it a day before you start worrying. And if it does not land right, ring us. The orders that went wrong over the years are the ones that taught us the most, and we would far rather fix it than have you wonder.
New Town is a short run for the florist. Three or four kilometres from the city, compact streets, mostly houses with their front doors facing the road. Morning deliveries tend to land before lunch, and Saturday orders placed before 10am are usually there by early afternoon. The inner north is part of the regular round up New Town Road.
ABN: 17 830 858 659