Same Day Delivery - Pimlico Wide
Pimlico is central Townsville. Not the waterfront glamour of The Strand or the heritage prestige of North Ward, just a practical inner suburb where everything's accessible and people get on with their lives. Schools, shops, work, all within easy reach. The housing stock is mixed, older homes alongside newer builds, long term residents next to families who moved for the location. If you're sending flowers to someone in Pimlico, we deliver there through our network of partner florists based right in Townsville. Same day delivery if you order before 2PM, flowers starting from $42.95.
Every call to Lily's Florist is answered in Armidale NSW. Real people, Australian team, no offshore anything. Ring 1300 360 469 and you'll speak to someone who knows flowers and knows our network. The Townsville florists who make your Pimlico delivery have been partners of ours for years. Fresh flowers, made that day, delivered locally. That's the model.
Two years ago we were in Townsville for Ivy's State Age Netball Championships. After the morning traffic disaster getting to the netball, and the evening walks along The Strand watching Castle Hill light up, we spent some time driving around the city properly. Not just the tourist bits.
Pimlico struck me as the kind of suburb every city needs. Central enough that nothing's far away, practical enough that it's not trying to impress anyone. People walking dogs. Kids heading to school. Cars in driveways of homes that are lived in, not displayed. There's no pretense to a suburb like Pimlico, it just works.
Our partner florists deliver here regularly. Central suburbs mean efficient routes, predictable timing, florists who know exactly how long it takes to get from their shop to any Pimlico street. That kind of reliability matters when flowers need to arrive at the right moment.
By 2013 we'd outgrown the garage.
That converted double garage in Pottsville had been incredible. Carpet, air conditioning, six desks, a kitchenette with a proper coffee machine, the whole setup. Anna and Will answered phones, we managed the partner network, orders flowed through, and somehow we'd grown from 20 florists to over 150. Valentine's Day 2011 in that garage, me 8.5 months pregnant with Ivy, phones ringing non-stop, friends drafted in looking shell shocked, that was the peak of what we could handle in a residential street.
> Learn more about our shop and 'garage' days
But cracks were showing. Finding staff in a small beach town was tough. Our neighbours were getting tired of employee cars lining the street. Holidays were impossible because the office was literally attached to our house. Something had to change.
Then an opportunity came up in Armidale. Proper office space and new partnership. A regional town with people looking for stable work. Far enough from our home that we could actually switch off occasionally. We took it.
That call centre is still in Armidale today. Every call answered by our Australian team. Anna moved into bookkeeping but the spirit she brought, real florist knowledge, genuine care, that stayed embedded in how we train people. When you ring about flowers to Pimlico, you're talking to someone in regional NSW who understands what you need and knows exactly how to make it happen.
Central suburbs tend to have a bit of everything, and Pimlico's no different. Birthday flowers for mum are a regular order to addresses here. Young mums, older mums, grandmothers who've lived in Pimlico for decades. Mum's birthday deserves recognition, and flowers arriving at her door say something a text message can't.
Flower arrangements suit Pimlico's practical character. Not over the top, not underwhelming, just well made arrangements that look beautiful on a kitchen table or a hallway console. Our florists put these together with care, designed to suit any home, any occasion.
And native flowers work brilliantly in Townsville's climate. Banksias, waratahs, proteas, flowers that handle the heat and humidity without wilting by afternoon. There's something fitting about Australian natives going to an unpretentious Australian suburb. They last longer too, which recipients genuinely appreciate.
When you order flowers to Pimlico, your order routes to one of our Townsville partner florists based on postcode and what's in their shop that day. They make your flowers fresh, arrange them with skill, and deliver locally. Central suburbs mean quick runs from the florist's workshop to the recipient's door. No long drives out to the edges of the city.
No overnight freight from Brisbane or Sydney gambling with humidity and handling. No flowers sitting in warehouses waiting to be dispatched. Fresh, local, made that morning by florists who've been doing this for years.
With over 800 partner florists nationally and multiple covering greater Townsville, there's redundancy in the system. If one shop runs short on a particular bloom, the order routes to another partner who has it. Pimlico always gets covered.
Same day delivery before 2PM, flowers from $42.95, made by Townsville florists who know Pimlico's central streets. Over 22,000 verified customer reviews through Feefo, independently collected, real feedback from real customers. That volume earned us a Trusted Service Award, which means something in an industry as subjective as flowers.
Australian owned, Australian call centre, Australian florists. The business started in a Kingscliff shop we probably shouldn't have bought, grew through a converted garage in Pottsville, and professionalised with the move to Armidale. Still family run. Still Siobhan and Andrew making the calls. When you order to Pimlico, that's who's behind it.