Flower Delivery Pottsville: Lily's Florist

How Lily’s Florist Evolved

We Hired Florists & Built a Home Office

I have spoken about our evolution on other parts of our website. About how we bought a florist in Kingscliff NSW, how we got so many calls for flowers because of the previous owner having just taken out a Yellow Pages advertisement before she sold it to us,, even though we leaned more into gifts. How, after getting so many calls and saying “sorry we cannot get the flowers to Pottsville for you…”, then politely hanging up.I also wrote it great detail how eventually pivoted back to focus more on flowers and say “yes we can to those calls”, how we slowly built a florist network on the back on those calls and eventually ending up with a national brand, which obviously we called Lily’s Florist. But, not once, in any of that, did I mention Pottsville, I was saving that sauce for here. Click here to read more about that story and even see some pictures of our florist shop.

Building Our Florist Network

We built our first home in Pottsville and moved from the shop in Kingscliff after we sold it, to go fully online with flowers and contacted our first florist in Pottsville, named Roots Floristry, and Natarsha was her, who by the way, is still a BFF on mine. By that stage we were delivering flowers to 100’s locations around Australia so our goal was to convert the double garage into a home office. Which we did, the whole hog, carpet, 6 desks for the team and myself, kitchenette, coffee machine, outside toilet, it was cool! Our first two employees, Will & Anna, were both florists and the latter of which still works for us 15 years later as our bookkeeper, we felt that having florists as a part of the team would give the business credibility, expertise, and a knowledge of flowers my partner and I would never have - and it did!

Now Lily’s Florist started to take shape. Anna, Will, and my partner answered the phones for incoming phone orders (back then it was about 40% of all our flower sales), while I did that, plus ran the business, and took over the internet marketing side of things.

Lily’s Florist Expansion

Anna and Will were also charged with developing the network of florists. At the time they started we had around 20, but within 6 months that shot up to well over 50, as our delivery locations expanded. Hiring two florists, in my opinion, was a masterstroke as, not only did it give us ‘street cred’ with customers over the phone, but they both could ‘talk the talk’ with potential new partner florists which really resonated with them. In fact, I would go as far as to say, both WIll & Anna were instrumental in helping to build our network from 2010 to 2012.

It wasn’t too long before desk 5 and 6 were filled up and I will never, like ever forget Valentine’s week, 2011. I was 8.5 months pregnant, we had a patchwork of other desks and had hired a few friends to help. It was like a battlefield. I had what turned out to be a 10.2 pound baby in me (oh lord!), every phone was ringing like crazy, like they just never relented, at one point I thought I was going to have Ivy, right there and then with the stress of it all. But we all worked as a team and got through the week. The friends that helped us looked absolutely staggered, they had absolutely no idea what we really did and what we had created until that week, with sweat rolling off their brows.

By 2013, we had around 160 florists in our network, Lily’s Florist had become a real national brand, now we could deliver to the entire east coast of Australia, including the Northern Territory. It was quite an achievement. But by early 2013 the Pottsville chapter of our lives was just about over but that is a story for another day.

Your Trustworthy Flower Delivery Expert To Pottsville

As Emily said above "Thank you for the good service...", service is something we're really big on, we take it very seriously. So seriously in fact that, our awesome service-orientated staff, were recently awarded a Feefo Trusted Service Award. To get this award, and it's tough in a service based industry, a business must get at least 50 4 star reviews in a 1 year period. We did that by far, with over 3,100 reviews, that is over 6 times more than the minimum required to qualify. So just like Emily said, our service is "good"! Checkout out our badge below :)

What's Feefo and Why Should You Care?

You know how it's hard to trust online reviews these days? Half the time you're wondering if it's the business owner's mum writing glowing 5-star reviews or their competitor leaving nasty one-star rants. We get it, we've been burned by fake reviews ourselves when ordering things online.

That's where Feefo comes in, and honestly, when we first heard about them back in 2013, we were sceptical too. Another review platform? Really? But here's what makes them different, they only collect reviews from actual customers who've actually bought something.

How It Actually Works

It's dead simple. When you order flowers from us, Feefo (not us!) sends you an email asking about your experience. We can't fake it, we can't delete the bad ones, we can't get our mates to write nice things about us. It's completely independent, which scared the living daylights out of us when we first signed up.

Think about it - flowers are subjective. What one person sees as "romantic and lush," another might see as "a bit over the top." So putting ourselves out there with zero control over what people would say? That took some guts.

Enjoy sending flowers unlimitedly with our same day delivery services when you order before 2 PM on Mondays through Fridays.

Lily’s Florist knows how to make people in Pottsville happy with its fresh flowers and fast same day delivery. We would love for you to experience our specialties and you could easily do that by visiting our website where you can view our assorted floral creations, plant arrangements, and gift hampers. You can also choose an extra gift to pair with your selected flower bouquet like a teddy bear, a box of chocolates, or a bottle of sparkling.

Same Day Flowers To Pottsville NSW

In the hustle and bustle of life, it's easy to let time slip away, leaving cherished connections on pause. But, moments of reconnection can be beautifully simple - with flowers from Lily’s Florist to friends or loved ones in Pottsville. Turn fleeting thoughts into tangible tokens of love and appreciation.

It has been a long time since you last visited home. It’s not that you don’t want to but too much work and stress sometimes lets you forget that there are family and friends waiting for your simple message, email, or telephone call in Pottsville. Why not do that now? While you’re at it, send your message with a bouquet of flowers from Lily’s Florist! Welcome back to your ever dependable flower pal! We are Lily’s Florist, your premium choice of online delivery expert providing you exciting flower arrangements to be delivered to your recipient the same day. Yes, for any of your urgent floral needs, you can rely on our network florists to deliver you creative and hand-arranged floral gifts for every celebration and any normal day.

Diverse Flower Selections & Special Offers

You can also take advantage of our discounted products from our special flowers on sale or make use of our voucher code that you can get from our website.

We assure you that our team only delivers fresh blooms of daisies, lilies, roses, hydrangeas, and your other favourite flowers to your dearly beloved in Pottsville.

Featured Flower Combos

Lily & Rose Bunch plus Teddy Bear – This dynamic floral duo is a match made in heaven especially if you add in the happy presence of a squishy teddy bear in neutral tone. Teddy bears can alleviate the longing of your loved one for you because they can hug it and imagine hugging you even if you are miles away from them.

Floriade Bunch – Floriade always reminds you of home anywhere it might be in Pottsville.  This luminous set-in-a-box arrangement is the perfect partner for a box of chocolates. Something that makes the tummy happy will definitely make the recipient happy as well!

A Single Red Rose in Presentation Box plus a bottle of French Champagne – Surprise your significant other with a simple yet romantic gift of a single stemmed rose with a bottle of French Champagne. Even when you are not together, your partner will be able to feel your presence.

Bright Mixed Arrangement plus balloons – As one of our bestsellers, this mixed bunch of colours and fresh blooms is a statement of longing with a hope of happiness. Available for same day delivery.

Pottsville Delivery FAQ

What happens if the recipient isn't home in Pottsville?

Our experienced local florists will always try to find a safe and sheltered spot to leave the flowers (like a shaded front porch). If the flowers are in a container, they will be left with water. If we cannot find a safe place, or if the property is inaccessible, we will contact you to arrange an alternative.

Do you deliver to areas surrounding Pottsville?

Yes, absolutely! Our network covers the entire Tweed Coast. In addition to Pottsville, we regularly deliver beautiful flowers to nearby suburbs including Cabarita Beach, Bogangar, Hastings Point, and Black Rocks. Simply enter the delivery postcode on our website to confirm service for that area.

Can I request a specific delivery time?

While we cannot guarantee delivery at a specific minute, we will always do our best to accommodate your request. For deliveries to a business, school, or event, please note the closing time in the "Special Instructions" box during checkout, and we will ensure it arrives before then. For all other orders, you can request an AM or PM delivery, and we will prioritise your order accordingly.

How can I add a personal message with my flowers?

During the online checkout process, you will see a dedicated field to write your personal card message. This will be beautifully printed on a small gift card and delivered with your flowers, free of charge. If you have any special requests for the bouquet itself, you can add them to the "Special Instructions" box, and our florists will do their best to oblige.

Do you offer same-day delivery on Saturdays?

Yes, we do! To ensure your flowers are delivered on the same day for a Saturday, please place your order before our weekend cut-off time of 10:00 AM AEST. All orders placed after this time will be delivered on the next business day.

What is your ABN number?

1783 0858 659