Most people ordering flowers to Rockingham are not in Rockingham. They are up the freeway in Perth, or interstate, and the person on their mind is older, or in a bed at the hospital, or about to sit through a funeral they cannot get to. I am Andrew. I started Lily's Florist with my wife Siobhan in 2009, and our network has been delivering into Rockingham and the rest of greater Perth since 2013. I have not stood on a Rockingham doorstep myself. What I have done is build the part that gets a stranger's flowers to a door 47 kilometres south of the Perth depot, on the right day, to the right person. That part we handle the same way every time.
One thing shapes an order to Rockingham more than anything else: a lot of these flowers are not going to a front door at all. The hospital that serves this whole stretch, Rockingham General, is in the same postcode just east in Cooloongup, and there are more aged-care homes packed into 6168 than almost any patch of southern Perth, most of them clustered along Langley Street and Tanby Place. So a good share of what we send here goes to a reception desk, not a front door. If your person is on a ward or in a care room, the full name and the room number on the card are the difference between flowers that reach the bed and flowers that sit at the desk with nobody's name on them.
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A real customer review
"Absolutely fantastic, ordered these from England to be delivered. Beautiful flowers probably the best I've ever seen that have been delivered. Thankyou"
Natalie, verified customer, ordered from England
Read Natalie's verified review on Feefo
Natalie ordered from England. That is about as far from the doorstep as an order gets, and it is the same worry every interstate sender to Rockingham carries, only stretched across an ocean: you are trusting people you will never meet to stand in for you. What made it land was not luck. The arrangement was built that morning by a florist near the address, from fresh stems grown in the state, and handed over while it was still at its best. The distance is the fear. A florist close to the door is the answer to it.
And "the best I've ever seen that have been delivered" is the line that carries the weight, because she is measuring us against every other bunch she has ever sent. That sits on Feefo as an independent verified review; we cannot edit it or take it down. The proof is hers, not ours.
The Difference Between Flowers That Reach the Bedside and Flowers That Sit at Reception
Send a hand-tied bunch into a hospital or a care home and you have handed someone a small job. Wrapped flowers turn up at reception, and now a nurse or a ward clerk has to find a vase the ward does not own, trim the stems, fill it with water, and carry it through. On a busy shift that does not happen for hours, and sometimes it does not happen at all. I took those orders for years, and the ones that went wrong were almost never the flowers. They were the format.
So here is what I steered people toward, every time, for a room they could not see. A box or vase arrangement that arrives with its own water and goes straight onto the bedside table, nothing needed at the other end. For Rockingham General, order only once the person is on a ward, and put the full name and the ward or room number on the card, because the front desk will not go hunting and an arrangement with no name on it sits there until someone gives up. From what our florists have seen, reception takes it in and a staff member walks it through, usually inside a few hours. Keep the scent down, because a heavy lily in a small warm room is a lot to live with, and skip the lilies altogether for a maternity or newborn delivery. Leave the latex balloons off too. The homes along Langley Street and Tanby Place run the same way, except a care room is somebody's home; there is no ban list there, just good sense: small, stable, low fragrance, and for anyone living with dementia, familiar non-toxic stems they would know from their own garden, the roses and the daisies, nothing exotic.
It comes down to a box not a bunch, a full name and a room number, and a light scent. Get those three right and the flowers do the rest. And the callers who rang me back about a care-room delivery never once named the stems; it was the colour they talked about, every time, how the whole room had lifted. The staff will tell you the flowers earn their keep on the slow days.
There is no shopfront on Dixon Road with our name on it. The order goes to a partner florist in or close to Rockingham, built that morning, and run out that afternoon. That is the whole network.
* What happens to your order once it hits the Lily's Florist network: from a cool room to a Rockingham doorstep.
When you order for Rockingham, the order goes to a partner florist in or near Rockingham with the recipient's address, your deadline, the stems you chose, and the kind of door it is heading to: a private home, a beachfront apartment with an intercom, or a reception desk at the hospital or one of the care homes. The everyday stems were grown in greenhouses inside the Perth metro, so they reach the bench with more life in them than anything trucked across the country. You get a message when the florist leaves the shop, and a photo when the flowers are at the door.
Rockingham does not send the orders a young-family suburb sends. The median age here is 49, eleven years above the rest of the country, so the flowers cluster around the harder moments: a loss, a long stretch in a ward or a care room, and the navy, because HMAS Stirling is just off the coast and a navy town runs on goodbyes and homecomings. The three cards below are the gifts that carry the most weight. A thinking of you arrangement covers most of what falls in between.
Flowers do not fix a loss. You know that already. They turn up and say the thing you cannot say down a phone line from the other side of the country.
The first sort is simple: service or home. A service tribute goes to the funeral director with the service date and time on it, in Rockingham usually Simplicity on Dixon Road, or a church, with the burial out at the memorial park in Baldivis. Condolences go to the family door instead. From what our florists have seen, three days from the notice is the usual window, and a service piece needs to land before the service starts, with an hour or two to spare.
Most people reach for all-white, and white is the safe centre of nearly every tradition, so if you are unsure I will point you there: white lilies, white chrysanthemums, white roses. But Rockingham is mostly Anglican and Catholic, and in those families colour belongs at a funeral. A standing spray with some soft colour worked through it reads as generous and warm. The one community I would slow down for is the Serbian families. If a caller told me the family was Serbian or Orthodox I went to a white wreath for the church and asked about the memorial dates, because Orthodox families often order again at the forty-day mark and the anniversary, and it paid to log the church and the wreath style the first time. If you are not certain of the customs, ask us, or stay with white and you will not put a foot wrong. A card that reads only with sympathy, or thinking of you and the family, is enough. The flowers fade inside a week; that line tends to sit on a mantel for a year. The funeral range, the condolences-to-home range, and the wreaths and sheaths sort into those three jobs.
A spell in hospital or a move into care is a strange thing to shop for. You want to send something that says you are thinking of them without making the room feel more like a sickroom than it already does.
Two different doors, sorted two different ways. Rockingham General takes flowers at reception once the person is on a ward, and a staff member carries them through, so the order needs the full name and the ward number on it, or it can stall at the front desk. Skip day one, when the room is still chaos and the stay is uncertain; day two lands better, and a Saturday order in by 10am still goes the same day. If the person is in the special-care nursery or intensive care, hold off, because those wards do not take cut flowers. A care home is the easier one: reception takes it in and walks it to the room most days. And if the person you are sending to has lost some of their memory, send them anyway; some days the flowers will land more for you than for them, and that is still worth doing.
For a ward or a care room I would send a box arrangement over a bunch every time, for the reason above, and I would keep it bright but low-scented. Gerberas for the colour, then carnations and chrysanthemums for the hold; the carnations keep opening into a second week, and none of them fill a small room the way a lily does. A short get-well line does the work, four or five words they can read without their glasses; "thinking of you, get well soon" is plenty. The get well range and the hospital range are both built to travel and sit without fuss.
Rockingham works to the rhythm of HMAS Stirling, out on Garden Island, which means the calendar runs on departures and returns. Sometimes the person sending the flowers is the one who has been away, getting a bunch onto the kitchen bench before they walk back through their own door.
One thing to know before you order: we cannot deliver onto the base. The causeway out to Garden Island is the navy's, not ours, so flowers for someone serving go to the family home, or the recipient meets the driver at the gate. Ship movements shift at short notice, which is why same-day matters here more than in most places.
One call has stuck with me on this. A mother up in Geraldton rang wanting flowers taken out to her son on the island for a homecoming, and I had to tell her we could not get onto the base. We sent them to the house instead, timed for the afternoon he was due back, and she rang afterward to say they were the first thing he saw when he walked in. For a homecoming I would send something that holds and travels: the WA natives, built tall, protea and banksia and kangaroo paw. They were grown in this state, they shrug off a warm room, and they are still standing a fortnight later, which suits a house where people are coming and going. The arrangement range is where to start.
An older mum a state away, a milestone she has earned, or just that it has been too long; order before 2pm and it is at her door this afternoon, made fresh that morning.
Browse birthday flowers for MumNot everything comes with a label. Sometimes it is a Mother's Day you are a state away for, a birthday for someone who has had eighty of them, or just the plain fact that it has been too long.
For all of those, into a Rockingham home or a care room, my answer barely moved over the years: send the hardy stuff, in a box. A box of chrysanthemums and carnations with a few WA natives worked through holds two weeks and asks nothing of the person at the other end, no vase, no daily water. It survives a warm room and an afternoon on a shaded step if nobody is home, which in a suburb with this many holiday houses is worth planning for. And you do not need the big arrangement to get this right; a mid-priced box of locally grown stems is more flower for the money than the same spend buys in a city that trucks everything in, so spend where you are comfortable and it will still look like you meant it. If you would rather hand the choice to the florist, say so, and they build from whatever came through the market strongest that morning. The WA natives are where I would point you first.
Here is the honest one, because it is the call that came in every summer. Someone interstate sends a soft, pretty bunch into a Rockingham January, it sits on a hot doorstep for the afternoon because nobody is home, and by the time the recipient finds it the thing is papery and finished. Perth heat is dry heat, and dry heat pulls the water straight out of a thin petal faster than people expect. A hydrangea that should give a week can flag in a day on a 38-degree step.
We changed a few things off the back of those calls. On any day forecast over 35 the Rockingham run moves to the morning, before the sun gets onto the doorstep. We steer people away from the delicate stems for a summer delivery and toward chrysanthemums, carnations and natives that take the heat. And we ask for an authority-to-leave instruction and a shaded spot, because in a suburb full of holiday houses, an empty house at delivery time is the normal case. None of it makes a January doorstep cooler. It just stops the doorstep being where the flowers die.
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1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.
2pm weekdays, 10am Saturday. No Sunday delivery, because the markets shut Saturday afternoon and we will not send a stem that cannot hold to Tuesday.
The $16.95 is subsidised; a hand delivery costs us more than that and we wear the difference. On the hottest days we send Rockingham early so the heat does not get the flowers first.
Two kinds of address are worth a check before you order. The first is HMAS Stirling: we cannot deliver onto Garden Island, because the causeway is military, so flowers for someone serving go to the family home or the recipient meets the driver at the gate. The second is the holiday-home stretch near the bay, where a good share of houses stand empty for weeks at a time. For those, an authority-to-leave note and a shaded, safe spot matter more than anything. Order before 2pm today and the flowers are at the door this afternoon.
Once the order is in, a partner florist in or close to Rockingham builds it that morning and runs it out. You are not left wondering the whole way: a message goes to you when the flowers leave the shop, and a photo when they reach the door. The cut-off is 2pm on weekdays and 10am on Saturday, and there is no Sunday run, so the timing is worth a glance before you book.
If something looks off in that photo, ring us the same day on 1300 360 469. Same day is the part that matters. While the florist still has the order open, almost anything is fixable. After that it gets harder.
The hard part of sending flowers a long way off is the silence afterward. You have done the kind thing, and then you sit there not knowing if it landed. So let me take one worry off you. Every order goes to a real person who builds it by hand that morning, and the photo comes to you when it is at the door. And if your mum or your friend has not rung to say thank you yet, do not read anything into it. People are resting, or at an appointment, or just slow with the phone. The flowers did their job in that room whether you have heard about it yet or not.
Questions or changes: 1300 360 469, 7am to 6pm weekdays, or email [email protected].
ABN: 17 830 858 659