Flower Delivery Sandy Bay: Same Day

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Sandy Bay was the fancy bit. You could tell. We drove down Sandy Bay Road on day three, maybe day four, the Tesla still haemorrhaging charge in the cold, and the houses just got bigger and older and more expensive looking the further south we went. Grand heritage homes with gardens that probably cost more to maintain than our mortgage. Then student share houses. Then more mansions. Then the casino.

Wrest Point. Couldn't miss it. Australia's first legal casino apparently, opened in 1973 (the year I was born, meh, time is getting on), still the tallest building in Hobart. We didn't go in. Ivy was more interested in finding another matcha to compare against Bellerive's Cocomo+Co which was still winning at that point. Asha wanted to go back to the Airbnb where it was warm. The Tesla's range indicator was making me anxious. Two degrees outside, still, and we'd been in Hobart for days by then but the cold never stopped being a shock. Northern NSW to this. What were we thinking.

We've been sending flowers to Sandy Bay for years through our partner florists in Hobart.

* This is the mob, from our Hobart trip last year. Andrew, Ivy, me (Siobhan) and Asha now.

People Order From Everywhere

One thing that still surprises me after 17 years is where our customers are when they order. Not just interstate. Overseas. We had someone call from the USA on Christmas Eve, our busiest day, wanting flowers delivered to their elderly sister in a Tasmanian nursing facility. Christmas Eve. In Australia. The time zones alone would do your head in.

The customer said we "went above and beyond to deliver to the right person even though I had supplied the incorrect street number." That's not us being heroes. That's just what you do when someone's trying to send flowers to their elderly sister from the other side of the world on Christmas Day. You make it work.

Another customer from the UK sent flowers to their granddaughter in Australia. "Lovely flowers sent to my granddaughter in Australia for Christmas and delivered on date specified." Someone else from Ireland: "Excellent service. Nice bouquet. Prompt delivery."

Sandy Bay's full of international students at the uni. Parents in Singapore, Malaysia, the UK, wanting to send something for a birthday or exam results or just because they miss their kid. We get it. Distance is hard. Flowers make it smaller, even if only for a moment.

The Tasmania Problem

Here's what happens when you order from most big online florists. They're based on the mainland. Melbourne, Sydney. Your order goes to a warehouse, gets boxed up, posted to Tasmania. Takes days. No water, bouncing around in the back of a mail van, no temperature control. By the time it reaches Sandy Bay it's been through hell and back.

We don't post flowers to Sandy Bay. We have partner florists in Hobart. Same day. Your flowers get made that morning by someone who runs a real shop and cares what goes out the door. Not a warehouse worker following a recipe. A trained florist with their name on the business.

One customer put it simply: "Easy site to use and flowers delivered on time on Christmas Eve." Christmas Eve. Same day. That's not luck, that's having florists on the ground who know what they're doing.

We Actually Owned a Florist. Our Competitors Didn't.

My name's Siobhan. Andrew and I started Lily's Florist in 2009 but the story actually starts three years earlier when we bought a florist and gift shop in Kingscliff, Northern NSW. Knew nothing about flowers. Behind the counter with a newborn, doing deliveries ourselves, completely out of our depth.

The previous owner had paid for a Yellow Pages ad just before selling. Yeah, the book. The phone wouldn't stop ringing. People wanting flowers delivered to places we'd never been. Hobart, Townsville, Taree. We kept saying sorry, can't help. One quiet day, sitting in that shop with maybe $20 in the till after a full day's trade, we thought, what if we could help?

* Our shop in Kingscliff back in the day, lime green walls, gift cards and a kodak photo sign to boot.

Drove to Murwillumbah with the baby, nervously asked a florist there if she'd partner with us. No fees, just add a few extra flowers to cover our commission. She said yes. That was 2008. Today: over 800 florists including Tasmania.

We're still Mum and Dad. Business decisions get made at the dinner table, not in boardrooms. No marketing team, no offshore call centre. Asha's 18 now and about to finish Year 12. Ivy's 14 and still conducting matcha research across every suburb we visit. That Hobart trip last year was technically a family holiday but I spent half of it noticing florist shops and thinking about delivery routes. Occupational hazard.

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What People on Feefo Say

We use Feefo for reviews. Google endorses them. Over 3,000 in the last 12 months. Can't delete the bad ones, can't fake the good ones. Feefo Trusted Service Award 2024 and 2025.

A customer who called on Christmas Eve said "they went above and beyond to deliver to the right person." Another said our staff were "great staff very helpful." Someone else: "Easy site to use and flowers delivered on time."

Flowers are subjective. What looks stunning to one person looks overdone to another. But service isn't subjective. Either we answer the phone or we don't. Either we fix the problem or we don't. Either the flowers arrive or they don't. That's what the reviews actually tell you.

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When Sandy Bay Needs Flowers

Uni student who needs reminding someone cares

Sandy Bay's full of them. University of Tasmania campus, student accommodation scattered through the suburb, kids from interstate and overseas living away from home for the first time. Birthday flowers, exam survival flowers, just because flowers. Parents order from everywhere.

Someone at one of the private schools

Hutchins, Fahan, Mount Carmel. End of year, graduation, teacher appreciation. We deliver to schools all the time. Generally aim to get there before 3PM when everything shuts down.

Nursing home or aged care

We had a customer from the USA call on Christmas Eve for exactly this. Their elderly sister in a Tasmanian facility. We made it work. We always try to make it work. Give us the facility name, the recipient's full name, and a contact number. We'll coordinate with the staff.

How Delivery Actually Works

Same day delivery Monday to Saturday. Order by 2PM weekdays, 10AM Saturday. Business addresses usually by 5PM, residential by 7PM. Can't guarantee exact times but we coordinate when it matters.

Nobody home? We'll leave flowers in a safe spot, out of direct sun and view from the street. Can't do that safely? We'll call the recipient and work out an alternative.

Delivery fee is $16.95. We subsidise anything beyond that in most cases.

When You Don't Know What to Order

250+ products on the site. That's too many options. If you're stuck, pick Florist's Choice. Pick a price, let the florist decide based on what's fresh that morning. You don't have to agonise over it.

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