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Flowers Delivered to South Mackay, Four Different Doors

Chrysanthemums are right at the funeral and wrong at the birthday. In a cane belt with this many Italian and Chinese families, that one catches people out. Service flowers go to St Mary's on Juliet Street before the Mass while the house waits for the wake, so one order here is often two addresses on two clocks. Chapel, front door, a ward one suburb west, an aged care reception desk. You will be at none of them. It's Andrew. Siobhan and I built for Mackay when the network started in 2009. Order before 2pm and it reaches the right one this afternoon.

Order online by 2pm · from $42.95 · $16.95 delivery 24,000+ verified Feefo reviews Phone 1300 360 469 · 7am-6pm weekdays, 10am Sat
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"They were very friendly, easy to place an order and the flowers were beautiful. The flowers were also delivered at a good time of the day."

Cathy, verified customer

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Anna on what worked here

Read that last line again, because it is the part most people skip. Delivered at a good time of the day. On a suburb like this one the time of day is not a courtesy, it is the whole build. A bunch that lands at eleven has water in it before the heat peaks. The same bunch left until four sits in a hot van through the worst two hours of a Mackay afternoon, and soft petals show that as a papery edge by the second morning. Nothing on the invoice tells you which one you got.

The other thing Cathy names is the phone, and it carries weight because she could not see the result. An eleven o'clock build and a four o'clock build do not land the same way by day three. The early one goes into water before the heat peaks and the outer petals are still tight when somebody photographs it. The late one has already spent its worst two hours before it reaches a vase, and it shows first at the petal edge. You cannot tell those two apart from an invoice. You can tell them apart from the photo the recipient sends you on Thursday.

See the Same Day Arrangement Range

Two arrangements, one suburb, opposite jobs: why the service build and the bedside build are nothing alike

Anna, qualified florist | fifteen years on the bench, half of them learnt in a climate that behaves like this one

A chapel piece has forty minutes of work to do. It holds its shape through the service in a warm room, and then somebody lifts it out and it comes apart in the car park. Nothing in it needs to survive to Thursday. The one going to a bedside locker or a lounge room has the opposite brief. Nobody is going to recut it, nobody is going to top up the water, and it still has to look like something on day seven. Two different objects, and I make them differently.

I learnt this trade in North Carolina, where a July does to a rose what a Mackay February does. Same mould, different accent. Humidity is what makes the second build hard here. It is not the average that gets you, it is the still saturated pocket: a closed room after rain, no air moving, warm. Botrytis is grey mould and that is where it starts. Roses and carnations go first because the petals are layered and hold moisture between them. A few brown freckles one evening, a collapsed bloom by the next. Tight cellophane in that air is a death sentence. The stems that shrug it off are the woody and the waxy ones: disbud chrysanthemum, leucadendron, native foliage.

Heat and humidity are two separate problems and people treat them as one. On heat alone the winner here is the carnation, fourteen days in a hot room where a rose gives you four. The catch is that a carnation is the most ethylene-sensitive stem in the shop, so a fruit bowl on the same bench will curl it in a day. Different room. The same bench is not far enough away. Hydrangea is the one I would refuse outright for a house with no air conditioning in February. It has more surface area than it can keep wet and it can collapse between lunch and dinner.

So the rules split. A service piece can carry oriental lilies, because forty minutes of white in a warm room is exactly what they are for, and the anthers come off before anything leaves the cool room. If a bud opens later and drops pollen on a sleeve or a coffin lid, do not wipe it. Dry pollen bonds into fabric. Lift it with sticky tape. Bedside and lounge room work goes foam based, no vase needed on arrival, no lilies at all, dense enough that losing two stems does not open a hole in it. Same family, same morning, two different builds. Send the identical arrangement to both and one of them is wrong.

Andrew: the four windows on our South Mackay run sheet

Four doors in one suburb, and not one of them wants the flowers at the same hour

Church service Aged care Hospital ward Family home 7:00 to 9:30 9:00 to 1:00 10:00 to 2:00 10:30 to 5:00 2pm same day cutoff 7am 9am 11am 1pm 3pm 5pm

Church service, Juliet Street

The narrowest window here and the only one with no second chance. The funeral director sets the hour, not us.

Aged care reception

Reception signs for it and staff carry it through. In our experience before lunch beats after lunch, because afternoons go to activities and naps.

Hospital ward, Bridge Road

From what our florists see, a ward clerk walks it up. Reception to bedside tends to take thirty minutes to three hours, so earlier is safer.

Family home

The widest window and the longest life. Deep shaded porches here take an unattended delivery better than most suburbs.

The buyer is almost never standing at any of these four doors. Picking the right one is the part you can still control from wherever you are.

How a South Mackay Order Moves From Cool Room to Door

For the first couple of years we typed every order into a Word document and faxed it to the florist. Yes, fax. The run sheet a florist in or close to South Mackay picks up this morning carries the same information it did then. It just no longer needs a dial tone and twenty minutes.

The chalkboard at our Pottsville home office. We built it into the double garage in 2010, downlights and a proper phone system, after four years of running the whole thing off a kitchen bench.

What happens to your order when it hits the Lily's Florist network
1
You order online or by phone before 2pm
2
It goes to the partner florist as a paid order with your timing notes
3
Built that morning from what came off the truck
4
Loaded to the run in address order, service stops first
5
Handed over at the door, the desk or the ward

The deal with a partner florist has not changed since the first one said yes in 2009. We charge them no fees and take no cut off the top. They put a few more stems in the bouquet to cover the commission. Every order that comes off this page goes to them and they make it, no exceptions and no auction. A florist near South Mackay therefore has money riding on your order looking right. Most flower websites will not put that arrangement in writing.

Same Day Flowers for South Mackay, Sorted by Where They Land

We have kept a tally of which town the calls come from since 2007, back when it was a list on a pad beside the register. Three orders come out of this suburb more than any others, and the thing people get wrong is almost never the flower. It is the address and the hour. Sort those two first and the rest is easy, and the hand tied bunches cover most of what leaves the bench on a normal Tuesday.

Two addresses, one death, and they are not interchangeable

The death notice went up two days ago with a time and a church name on it. You have already worked out that the flights do not stack up. Flowers are the thing you can still do from where you are standing.

Service flowers go to St Mary's on Juliet Street, and the florist covering that run aims to have them in ahead of the family arriving rather than cutting it fine, because the funeral director controls that clock and nobody else does. Standing sprays and sheaves out of the funeral range are cut long and wired to sit on an easel, which is why they look wrong in a lounge room and right at the front of a church. The second one goes to the house, and from what comes back to us that is the one people remember, because it is still in the lounge room the following week when the visitors have stopped coming. If you can only send one, send it to the house. Condolence arrangements for the home address sit separately for that reason. Saturday services are common here and the Saturday cutoff is 10am, so a Friday order is the safer one.

Nobody asks this next one out loud: will mine look wrong next to everyone else's. On a service morning the van usually carries a spread, white sheaves from the immediate family and colour from nearly everyone else. Colour does not mark you out.

On the card, "with deepest sympathy" and "thinking of you and your family" both land anywhere. Skip anything that assumes a belief about what happens next. Those get read aloud in a room where you are not there to explain them. Write it as though it will be read more than once, because on a sympathy order it usually is. The flowers are gone inside a fortnight. The card tends to end up in a drawer.

Anna, on colour, and on why it is the one word to put in the notes

White and green is the safe read across almost every tradition that orders into this suburb, and it is the one I default to when nobody has told me anything. Australian natives carry meaning of their own where a family has said they want them: waratah for renewal and for honouring an elder, wattle for love and friendship, banksia and kangaroo paw for the ones who want Country in the room. Nobody should be guessing that on your behalf, so ask. And when somebody rings back about flowers they loved, the first thing out of their mouth is the colour. Never the shape, never the stem count. So if a colour has been asked for, put it in the delivery notes in those words. A colour in writing changes what I am allowed to swap when the shelf comes up short at six in the morning, and it decides whether a florist rings you or rings nobody.

Send on day two, and leave the lilies out of it

Somebody you know went into the Base on Bridge Road yesterday, one suburb over, and you found out by text. You are not going to be at the bedside today or probably this week.

Check which ward before you order anything. Intensive care, oncology, haematology, transplant and burns take no flowers at all, and that is an infection rule rather than a pollen one, so swapping the stems does not get you around it. Wait until the patient moves to a general ward and order then. Everywhere else, from the orders we take, day one is still the wrong day: they are sleeping off the anaesthetic, the family is in the chair beside them and the surgical team keeps walking in. Day two they are awake, propped up and looking at a wall.

Put the full name and the ward on the order. If you do not have the ward, ring the hospital switchboard with the patient's name and they will tell you. In our experience the delivery is logged at reception, a ward clerk carries it up and staff put it where the patient can see it. If there is any chance of discharge before it arrives, send it to the house instead with a get well card, because from what our florists have seen the hospital does not chase a discharged patient down. Everything in the hospital range arrives in its own water so nobody on the ward has to find a vase, and the get well range is the same build with the brights left in.

Thirty-seven degrees, five minutes to get a bunch to reception, Asha screaming in the back seat and nowhere to park. Murwillumbah Hospital, years ago, when we still drove our own flowers around the Tweed. One delivery on one day and it nearly finished me. A florist near South Mackay does that run as routine, which is the whole argument against trying to sort it yourself from three states away.

A foam box beats a hand tied bunch in a ward, every time. A bunch needs somebody with scissors, a vase and two spare minutes, and the person carrying it up the corridor has none of those. The box arrives finished and goes straight on the locker. No lilies on any ward, including maternity: the pollen is airborne and it travels between rooms on staff clothing, so the patient who never received them is the one who reacts. Roses, gerberas, carnations and chrysanthemums cover the rest of the building. There is a randomised trial behind this. Ninety surgical patients, and the ones recovering in rooms with flowers took fewer painkillers, ran lower blood pressure, and rated their pain and anxiety lower. Ninety-three per cent said they would choose that room again against seventy-three in the room without. The flowers are not decoration. They do measurable work.

On the card, most people prefer to be told you know without being told what you know. "Thinking of you, hope you are on the mend" does that in eight words.

The date went past while you were three hours west on a swing

The shift changed on Thursday and by the time you looked up it was Sunday. It has already happened. The flowers are not going to unhappen it.

Send them late and say so on the card. From the orders we take, the apology that names the miss plainly does better than the one that pretends the timing was intentional. Two days late with an honest line beats a week late with a clever one. The sorry range exists for exactly this order and it is busier out of the Bowen Basin rosters than most people would guess.

A late gift gets looked at harder than a punctual one, so it has to hold up for longer than a punctual one. Anna knows what does that in a Mackay kitchen and what does not.

Build it for the week, not for the photo. A late gift sits out and gets a full seven days of inspection, and a rose in a hot room here gives you four. Carnations give fourteen. They carry the body of almost anything I send into this climate. Keep them well away from the fruit bowl, because ripening bananas will curl a carnation inside a day and nobody ever connects the two. One caution particular to this region. Chrysanthemums are the right stem for a funeral and the wrong one for an apology, because in Italian and Chinese households they are cemetery flowers and nothing else. Plenty of cane families here read them exactly that way. Bright is fine. This is one of the few orders where nobody will read the colour as a mistake.

One more, because the rosters here make it common. If the person you missed is a man, and around here plenty of them are, flowers still work, they just want a different shape. Ask for natives. Banksia, kangaroo paw, a protea head if the florist has one. Structural rather than pretty, a fortnight of vase life in this heat, and nobody has ever opened the door to a banksia and called it a bunch of flowers.

By 2pm on a weekday or 10am Saturday and it goes out on the same run, not tomorrow's.

Send Thinking of You Flowers to South Mackay

Still not sure? Start here

None of those three is quite the order you are placing. Half of a funeral, half of a get well, and something else underneath it that does not have a name. Most of what comes out of this suburb is like that. People do not send flowers because the occasion is tidy.

The first flower call I ever took, back in 2007, I got three questions in, put my hand over the receiver and said "hang on, I will just check with my wife". Siobhan knew less than I did. We owned the shop at the time. So not knowing what to ask for is not the obstacle you think it is.

Ask for a foam based build in white, cream and soft pink, no fragrance to speak of, and say it might sit unattended for a few hours. That covers a hospital locker, a kitchen bench and a lounge room without changing a stem, and it is what I would put money on with no other information to go on. The florist's choice range lets the florist use whatever came in strongest that morning, which in a wet season week is usually the better bet anyway. If budget is the constraint rather than the occasion, the under sixty range starts at $42.95 for a single wrapped rose.

One thing worth knowing before you pick from a photo. Whatever you choose, a florist is building it at six in the morning from whatever actually landed on the shelf. If a stem in that picture did not come in, they swap it for the strongest thing on the shelf at the same value, and honestly that is usually the better build, because the alternative is a rigid match using something that has been sitting three days. What the photo cannot tell you is which of those two you are getting. What you write in the notes can. Name the colour, name the occasion, name anything that is not negotiable, and the guessing stops.

Ring 1300 360 469 if it is easier to say out loud than to type. We have taken orders here where the whole brief was "nothing yellow, she'll know why", and that was enough to work with.

If you are in South Mackay yourself and after a shop to walk into, we are not that and will not pretend to be. We ran one in Kingscliff for a few years and it is a different job. What we do is get a florist near you to make it and carry it to the door.

What Went Wrong Once, and What We Changed

Jean ordered a pastel arrangement for a celebration of life earlier this year and asked for all pink. What turned up had two large white lilies taking up most of the vessel. Her note about it was fair and she did not overstate it.

The cause was not a mystery. Pink stock was light that morning and the lilies were the strongest thing in the bucket, so the florist substituted and filled it out. The substitution itself was defensible. Not ringing Jean first was not. On a celebration of life the colour is frequently the whole instruction, because it is what the family asked people to wear.

Jean got a rebuild and the difference refunded. Our standing rule already triggered a call before fulfilment when a substitution moved more than a fifth of the order value, and a colour swap sits under that line, so we added a second trigger beneath it: on any sympathy or celebration of life order with a nominated colour, the florist rings before cutting. There is no complaints department here to escalate that to. The change got made at our kitchen table, which is where most of them get made, and it went to the network the same week.

How to Order Flowers to South Mackay

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
It is the line we kept when we sold the Kingscliff shop, and a person answers it. Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays. The cutoff is thermal, not administrative: an order cut after two goes into a van during the hottest part of the afternoon. No Sunday delivery, because the wholesale markets shut Saturday and a Friday stem has already spent its best days by Monday.

Delivery $16.95

Flat and subsidised, and it usually costs us more than that. The delivery into South Mackay crosses the river from the northern side and the crossing time is the florist's problem and it is already inside the fee. Same fee at the Morley Street end as anywhere off Boddington.

Wet Season Routing and the Two Address Order

South Mackay is the low side of town. February 2008 put around 600 millimetres through the central catchment in six hours, which is why the November to March round gets sequenced around standing water on the verges instead of by address order, along with slow intercoms in the low lying unit blocks and bridge approaches that close while the river is up. Council storm tide mapping puts the lowest streets here in the evacuation zones, so on a surge warning the whole round moves earlier in the day. None of that can be promised away. What can be done is sequencing, so the fixed hour goes first and the flexible address goes later. Flag a two address order when you place it. Leaving the driver to work it out is how the wrong one arrives first. Order before 2pm today and it is at the door this afternoon.

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After You Order

The order lands with the florist as a paid job with your card message, the recipient's name, the address and any timing note you left. They make it at the start of the day from what came off the truck and it goes out the same day. It does not route through a Brisbane warehouse and it does not travel overnight in a box.

If what turns up is not what you ordered, ring 1300 360 469 between 7am and 6pm on a weekday or 10am Saturday, or email [email protected] whenever it suits. Tell us inside twenty-four hours if you can, and send two photos, the arrangement and the card. The card photo is the one that tells us whether the fault was the build or the note. Same day is when we can still do something about it. We get a second go at a birthday. We do not get one at a funeral.

Siobhan, on the calls that come in before seven

The phones have started before seven on the mornings that matter since 2011, when I was eight and a half months pregnant with Ivy and we had friends at borrowed desks in the middle of the room because we had run out of desks. It is nearly always someone who ordered the night before, could not sleep, and wants to hear a person say the order is real (which is not a stupid thing to want, and I have made that call myself). Then there is the four o'clock one, from someone whose sister has not texted yet. She is probably at work with her phone in a locker. Silence after a delivery is not evidence of anything, and the gesture has done its work in that room whether she has told you yet or not.

The photo tends to come through later in the day if the recipient sends one, and plenty never do. If nothing arrives and nobody answers by the evening, ring us and we will trace it back from the cool room forward rather than leaving you to guess.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

Eight hundred plus partner florists on the network now, and still just Siobhan and me, from Kingscliff on the NSW and Queensland border. We bought a flower shop here in 2006 with no floristry experience between us and Asha seven months away. Lily's Florist as a brand and a network started three years after that, in 2009. The kids are eighteen and fourteen now and most decisions still get made at the dinner table.

I have not stood on Juliet Street. I am not going to write as though I have. What I can tell you about South Mackay is what seventeen years of order history says, which is that the two address funeral order is the shape this suburb throws up more than any other, and that the florist covering it has been getting the sequence right for a long time. The full story is here if you have got ten minutes.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.