You were going to order at lunchtime. For a chapel service I would not. Most of the services we get orders for run through the one chapel on Shakespeare Street. By eleven the family is in the room with forty people behind them, so the drop gets timed backwards from the service. Chapel, townhouse doorstep, ward reception desk. You are at none of them. The flowers are the part of you that actually gets there. I'm Andrew. Siobhan and I put Mackay on the list in our first year, 2009. Order before 2pm and it is there this afternoon.
A real customer review
"Receipent was very happy. Great options."
Trusted Customer, verified customer, ordered the Purple and Lilac Bunch, 6 November 2025
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Thank you. Glad the recipient was happy. Purple is never an accident. In our experience, people who choose the Purple and Lilac Bunch already know it is the right colour for the person receiving it. The tonal range runs from deep magenta through mauve to soft lilac, so the bunch feels considered rather than random. The disbuds in that arrangement will still be going strong well past a week, which matters in East Mackay where the heat does not let up.
Siobhan & Andrew, Lily's Florist
Service flowers do two jobs, and most senders only pay for the first one
People pick service flowers for the room, and I built them that way for years before it occurred to me the room is the short part of the job. Forty people looking at them from ten metres for forty-five minutes, and the photographs. Then it empties. The same piece goes home in the boot of somebody's car and sits on a kitchen bench at forty centimetres for a fortnight. Nobody pays for the second job. It is the one that gets remembered.
Anna, by the way. Fifteen years on the bench before she ever answered our phone, out of a small shop at Salt in Kingscliff, and she ran our line from the Pottsville house from 2010 until 2013. She is still the person we ring about stems.
A sheaf has a second life the family can use without help. Cut the cellophane and the wet tissue off the base, trim every stem back at forty-five degrees, stand the whole thing in a tall vase, and it carries on at home without anyone rebuilding it. Foam is a different bargain. It holds enough water to carry a piece through a service and a day past it, and then it dries. I re-soaked one once, certain I had saved it. The water ran straight out the bottom and the top half was gone by morning. Once foam opens dry channels inside, flooding it will not bring it back. Small top-ups daily, or you lose it in the second week.
There is a supply reason I push chrysanthemums and carnations into Mackay, and it has nothing to do with taste. A regional Queensland bench runs two lines at once. Tropical stems come from close by and land with almost nothing spent on them. Everything cool-climate, the roses and the lisianthus, comes north out of the Brisbane market, so a rose arrives with part of its life already behind it before a florist has touched it. Then the room warms up.
The wet season is the part nobody warns you about. From November the air sits above ninety per cent for days at a time, and warm air that wet is where grey mould starts. Dense heads go first, roses and carnations, tight petals with no airflow between them. It shows up as brown spots on the outer petals and people assume the bunch got bruised in the van. It did not. Ask for a loose wrap instead of a tight one, because air moving through a bunch is the entire defence. A sheaf strapped up hard for a February run can reach a chapel with fuzz on the outside edges and nobody sees it until the family gets it home.
White roses are the chapel default and in my experience they are first to go. Three to six days in a room that runs warm, petals browning at the edges before anything else shows it. Gerberas fail at the neck instead, inside a few days, if nobody has wired them. Disbud chrysanthemums read exactly the same from ten metres and I have had them upright at day twelve. Carnations keep cracking new buds through the second week, which is the week the family is actually looking at them. So: a sheaf in water for the house. Keep the foam for the stand, if the chapel wants a piece on it. If you only order once, order the one that goes home.
East Mackay routing
Same death, two addresses. Where the flowers should actually go.
How our florist plans an 11am service on Shakespeare Street, backwards
9:30am
Flowers land at the chapel while the room is still empty and staff can place them.
10:30am
Family arrives to greet people. Nothing should be carried in past them.
11:00am
Service starts. The flowers have already done their public job.
12:15pm
Room empties. The piece goes home and starts the fortnight nobody paid for.
Route one
To the house
Route two
To the chapel
Route three
Both, in that order
The address is the decision. You will not be standing at either one.
The order hits a bench by mid-morning. It gets built from what is on the cool-room shelf that day. The person who picked those stems puts them in the van and runs the address. We are not in East Mackay. They are.
* The chalkboard version of what happens to your order once it hits the Lily's Florist network.
People assume the bit in the middle takes flowers out of the bunch. When Siobhan and I signed our first partner florist in 2009, the deal we put to her was the other way around. We rehearsed the pitch the whole twenty-five minutes out there and still fumbled it, and she said yes before I had finished saying it. She paid us nothing in cash and carried no marketing cost. Our commission came out of the few extra flowers she agreed to put into each bouquet, and we told her so to her face before she agreed to any of it. Every order that came off that page went to her and nobody else. Still does, and nothing about that deal has changed in East Mackay. The florist building yours is paid to put more in, not less.
Three situations account for most of what comes through here: a service on Shakespeare Street, a townhouse where somebody's mother lives on her own, and a bed across the river at the base hospital. Each one wants a different address and a different kind of bunch. Plenty of what lands here is a birthday for mum that arrives on a Tuesday instead of the actual day, because the actual day came and went while you were working.
Someone has died and you are sorting flowers from a city that is not this one. They will not touch the size of it and you already know that. They go anyway, because the alternative is nothing arriving from you at all. The first decision is not what to send. It is which address. White sympathy flowers to the home in the first three days say we know, we are sorry, we are not asking you to do anything. Funeral flowers to the chapel do the same thing in public.
If the service is on Shakespeare Street, put the date, the start time and the family surname on the order. Our partner florist in or close to East Mackay plans that drop backwards from the service, which usually means the flowers are inside and placed while the room is still empty. Say whether you want it at the altar or with the family seating, because from what our florists have seen, staff place it better when the intent is written down.
One death in a circle of friends and workmates will often produce three to eight separate orders inside forty-eight hours, most of them landing at the same chapel on the same morning. Yours is not arriving on its own and it does not have to outdo the rest of them. Nobody at a service is pricing the flowers, whatever the part of you that is worrying about it says. A modest sheaf with the right name on the card does the same work as a large one, and if you have the budget it is better spent on a second order to the house than on making the chapel piece bigger. Family-name-plus-one-line is the right register on the card. "Thinking of the [surname] family" is enough, and if it is a workplace collection then "With deepest sympathy from the team at [company]" is the whole thing. The card gets kept long after the flowers are gone.
Taste is not really the question here. Read the room. A white sheaf is right at a traditional service and can look stiff at a celebration of life where the family has asked for the colours she actually liked, so find out which kind of service it is before you pick. If nobody can tell you, white works in either room. Lily buds are good for a stand piece, because they open across the week and give the family something changing to look at once it is home. Wards are the opposite case, for a reason I will come to.
She is eighty-something, she lives in a townhouse off Goldsmith or Macalister Street, she is on her own most of the day, and you are in Sydney or Melbourne or Brisbane. Most orders into these streets have no date attached to them. They go on a Tuesday, because you have not rung in a fortnight and the not-ringing finally caught up with you. Thinking of you flowers exist for exactly that. If it happens to be the actual day, 80th birthday flowers is the shelf to start on.
Some of these orders go to someone who will not reliably know who they came from. If that is yours, the flowers may end up meaning more to you than to her. Which is all right. Send them anyway.
A quarter of the dwellings in this suburb are townhouses, better than double the Queensland share on the last census, and that changes the delivery more than the flowers do. The number on the post is the driveway. Give us the unit number plus a door colour or a "second from the left", because bin enclosures read as front entries from the street. Tell us if she is hard of hearing and the driver knocks harder and waits longer. Mid-morning is the realistic earliest window on those runs. The van is loaded by nine. The run order is not.
She will register the colour and the size from the hallway, before she has picked out a single flower. Whatever she says on the phone afterwards will be about the colour. Which raises a question Anna gets asked more than any other on these orders: who changes the water?
Nobody, usually, which is the honest answer for a recipient living alone and the reason I steer these toward a boxed arrangement over a hand-tied bunch more often than people expect. A box arrives with its own reservoir and needs a splash of water every couple of days instead of a full vase change. Ask for it low and wide rather than tall, so it sits on a side table without being moved, because the ones that get moved are the ones that get knocked. Flowers under $60 covers most of what suits that room.
Your person is across the Forgan Bridge at the base hospital on Bridge Road. The address is technically West Mackay and the East Mackay run crosses the bridge most days, so our florist treats it as one zone. What matters is when. Flowers sent while somebody is still in emergency, or still coming out of surgery, have nowhere to land. They sit at the front desk because nobody can yet say which bed that person is in. The wait is the useful part.
You may also not know how bad it is. A lot of what crosses that bridge is sent by someone who has been given a ward number and nothing else. Bright if the news is good, softer if you are not sure, and either one is a reasonable thing to send when you cannot ask the question. These flowers are a celebration or they are a way of standing in the room when you cannot stand in it, and quite often you will not know which one you have sent until afterwards.
Thirty-seven degrees, nowhere to park anywhere near the entrance, a baby screaming in the back seat and five minutes to get a bunch to a reception desk and back out to the car. I used to do this run myself, back home, before there was a network. So when I say the flowers stop at reception and the rest belongs to somebody else's shift, I am not guessing at it. Put the patient's full name and the ward on the order. If you do not have the ward, ring the switchboard with the name first, and in our experience they will point you to it. Without it the bunch sits at the front desk and nobody knows whose it is. If they are discharged before it lands, ring us instead of assuming the hospital forwards it. We can usually pull it back and re-route it to the house while it is still on the van. Hospital flowers is the shelf built for this.
Do not send a wrapped bunch to a ward. It looks generous and it creates a job. Somebody has to find a container the ward does not keep. Then unwrap, cut, fill. It is nobody's job, so it waits. A box or a vase arrangement turns up carrying its own water and goes straight onto the bedside table. Keep it low and front-facing so it fits beside the medical gear. And skip lilies, which is the opposite of what I said about a chapel stand piece, for a different reason: the pollen sits out on the stamens and travels. It moves between rooms on staff clothing. The person in the next bed is quietly part of your decision. Peace lilies and orchids are a different genus and are not the problem at all. Roses, gerberas, carnations and chrysanthemums are all safe.
Park and Mattson ran a controlled trial on this in 2008, ninety surgical patients, flowers in half the recovery rooms and none in the other half. The patients in the rooms with flowers used fewer painkillers and recorded lower blood pressure and heart rate, and ninety-three per cent said they would choose that room again against seventy-three per cent in the rooms without.
Same day delivery to East Mackay is $16.95. Order before 2pm weekdays, 10am Saturdays, and earlier again for a service.
Send Sympathy Flowers to the HouseCommon, and fine. If you cannot tell whether what you are sending counts as sympathy or just thinking of you, that is not a failure on your part, and it does not change the flowers. Pick the address first and the category sorts itself out. If you would rather not read on, the bestsellers at the top of this page are what move most often into this suburb, and any of them will be right. Nobody expects you to know this. My first ever flower call, I put the customer on hold and went and asked my wife, who at that point had been on the phones about a year and knew roughly as much about flowers as I did. We got through it. A lot of what goes into this suburb has no occasion name on it: a first anniversary of a death, a woman just home from a fortnight in hospital, a neighbour who has been doing somebody else's mother's shopping run for two years.
For a brief that wide, most people reach for roses, because roses feel like the safe answer. Ask instead for a mixed hand-tied built around disbud chrysanthemums or dianthus with a few feature stems through it, and let the florist choose the feature from whatever came in strongest that morning. Same money, roughly twice the standing time, and you have not committed to a colour story you were guessing at. If you would rather hand the whole thing over, florist's choice does exactly that. Prefer to talk it through? Ring 1300 360 469 and somebody will take the order on the phone.
A man called Troy rang us about a delivery that missed its window. Not a funeral. An occasion order, and the flowers turned up after the thing they were sent for had already happened. There is no version of that we can dress up. The flowers were fine. The timing was the entire product and we lost it.
The cause was ordinary, which is what made it worse. His order went into the partner florist's run in the sequence it arrived, sitting alongside deliveries with no fixed time on them at all. Every part of it worked exactly the way we had set it up to work. The set-up was the problem. The run was built in the order the orders came in, and his needed to be somewhere else in it.
So the routing rule changed. Time-sensitive occasions are now prioritised in the run order rather than left in arrival sequence. That is the reason a service time written on an East Mackay order does real work: it is not a note on the docket, it moves the drop up the run. It is also why the chapel timing above is a promise we are willing to put in writing.
It does not make us immune and I am not going to pretend otherwise. A van still breaks down. A road still floods in February. What Troy hit was a sequencing failure, and sequencing is the part we can actually control.
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1300 360 469
7am to 6pm weekdays
10am Saturdays
Prices open at $42.95, or order online any time.
2pm weekdays. 10am Saturdays, because Saturday is a half day on the bench and the run leaves early. No Sunday delivery: the markets shut Saturday lunchtime, so a Sunday bunch is Friday stock with a third of its life already spent. Sunday orders go out Monday morning.
Flat rate, and we subsidise it. It is where the florist's extra stems get absorbed, so the arrangement does not have to carry them. Some weeks it still feels like too much to me.
Write the service time on the order and the drop gets planned backwards from it. From November through April the Binnington Esplanade fringe shifts to morning delivery, because a wrapped bunch on a slab at 2pm in February has already lost its softest stems by the time anyone opens the door. Ordering from inside Mackay is the same order and the same cutoff, you are just closer to it than most people using this page. If something is not right, tell us within 24 hours and send two photos: the bunch as it arrived, and the product page you ordered from. That is how it gets settled with the florist without anybody guessing. Order before 2pm today and it is at the address this afternoon. For Saturday, before 10am.
Once the order is in, the brief goes to a florist near East Mackay with the address, the time window, and whatever you wrote on the card. They pull what they need off the cool-room shelf, build it on the bench and load it into the run. Every hand that goes near those flowers belongs to somebody who lives there. We are in Kingscliff, taking the order. The handover at the other end takes about ten seconds. A knock, the flowers, gone. The part that lands does not happen at the door. It happens after it shuts.
If something is wrong, ring us before you ring the person you sent them to. The number is 1300 360 469, 7am to 6pm weekdays and 10am Saturdays. Email is [email protected]. Tell us in the morning and a rebuild usually goes out the same day.
I still pick up a few calls on service mornings, mostly people ringing to check the flowers went where they said they would. That one takes a minute. The call I cannot answer is the other one, four hours later, from somebody whose person has not said anything yet. Older recipients almost never ring back that afternoon (the evening, always, once the news is over) and quite often they wait until someone visits, or until they have got the bunch onto the kitchen bench and photographed it properly, and then it all arrives at once. The silence is not a verdict. It has already happened in that room whether you have heard about it yet or not.
ABN: 17 830 858 659