You meant to send flowers on Monday. Then the day filled up the way Subiaco days do, back to back from the morning handover, and you walked out past the very hospital you were thinking about without stopping. The person you want to reach is in a ward, or in a flat off Rokeby Road you cannot get to before the week runs out. Ordering takes about four minutes. We match it to a florist in or near Subiaco, they build it that morning, and it reaches the ward reception desk or the front door the same afternoon. That part we handle.
Floraco runs its wholesale market just over the northern boundary at West Leederville, roughly fifteen minutes from a Subiaco bench, growing gerberas, chrysanthemums and carnations under glass and opening to florists at 5am. A stem cut there can be in a cool room by six and built into an arrangement by mid morning, without ever sitting on a long haul truck or breathing warm air in transit. For a suburb where flowers so often go to a hospital room, that short trip matters twice over. It is the difference between a stem that is fresh and one that is nearly fresh, and it is why an order placed by 2pm can reach the ward the same afternoon rather than the next day.
Order Online by 2pm
Flowers from $42.95, $16.95 delivery
Or Phone 1300 360 469
7am-6pm weekdays, 10am Sat
A real customer review
"Wonderful to deal with my granddaughter loved them very pleased"
Carol B., verified customer, WA
Read this review on Product Review
Thank you, Carol, this one made me smile. There's a particular guess that comes with sending flowers to a granddaughter, when you're a generation or two apart and you're not quite sure her taste lines up with yours, and Florists Choice takes that guess out of your hands. You tell us it's a birthday for a young woman and the florist in Subiaco builds something bright that suits her, rather than you having to picture every stem. The real proof is in her reaction. By the sound of it she loved them, and that comes back round to you as well. Lovely that she took to them, Carol. Good to have been part of her day.
Siobhan & Andrew, Lily's Florist
The Lily Call I Redirected More Than Any Other in This Part of Perth
The order I talked people out of more than any other for this corner of Perth was lilies for King Edward Memorial. Someone would ring wanting something elegant for a new mum, lilies felt like the grand gesture, and nearly every time I would steer them somewhere else. Lilies are lovely. Lily pollen on a newborn's blanket, or on skin that is only hours old, is the part the maternity ward does not want anywhere near the cot.
The trouble is all in the pollen. Those rust coloured anthers shed onto everything they touch and the stain does not lift. For a maternity room you want stems that sit clean in a vase and hold without dropping: roses, gerberas, lisianthus, carnations. A gerbera grown at the Floraco glasshouse a suburb away has a second advantage in a Perth summer. It was in a growing room the day before, so it starts its vase life at full strength rather than two days already gone, and that buys you three to seven days at a bedside even when the room runs warm.
Two more things, learned on the phones rather than from a book. Send it on day two, not day one. Day one at King Edward is admission, checks and not much sleep, and the flowers get noticed on day two when she finally has a minute. And put the mother's full name on the card and in the delivery notes, never the baby's. The ward can find a mother by name. It cannot find Baby Thomson. Two small lines on a form, and they decide whether she sees the flowers on day two or whether they sit at the desk with the wrong name on them.
There is a real florist at the end of this, not a call centre passing your order down a chain. It lands with a florist in or near Subiaco as a paid job, not a lead to chase, and they build it by hand that morning and run it out on their own round. That is what the network actually is.
* What happens to your order once it reaches the Lily's Florist network.
We send flowers into Subiaco for plenty of reasons, but three come up far more than the rest, and two of them end at a hospital bed. Here is what we have learned about getting each one to the right place, with a note on boxed arrangements, which travel a hospital corridor a good deal better than a hand tie.
If you're sending to King Edward, the odds are you cannot get there yourself yet, a shift you cannot leave or a drive from Geraldton or Broome you cannot make for days. The flowers go in your place.
The arrangement goes to the main reception, the desk logs it against the mother's admission, and a nurse carries it through on the next round, usually under three hours from order to bedside. The one thing worth checking before a same day order is that she has not been discharged early, since a straightforward birth can be a two day stay and she may already be home.
Skip the lilies here, every time. For a maternity room the safe stems are roses, gerberas, lisianthus and carnations, nothing that sheds pollen or pushes heavy scent into a small warm room. A box arrangement beats a hand tie too, because the ward rarely has a spare vase and a box holds its own water on the bedside table. On the card, a line like "no rush to reply, just rest up" takes the pressure off her to write back.
When someone you love is in for surgery and you are a flight or a long drive away, flowers are the thing you can do from where you are. St John of God on Salvado Road takes patients from right across the state, so a lot of these orders come from people who cannot sit in the room themselves.
From what our florists have seen, visiting tends to run mid afternoon into the evening, so flowers that land in the morning go to reception and ride the next round to the bed, while a late afternoon delivery can miss the window. The hospital keeps its own florist on Level 2 for anyone who is physically there. The order we are here for is the other one, the bedside nobody nearby can reach by hand. Ask the sender for the ward name when you order, because a full patient name plus the ward is what gets it to the right bed. One thing for the card itself: skip a time you plan to visit, since patients get moved between wards or sent home early, and a note that says "see you at three" can read wrong by lunchtime.
Stay off lilies and anything heavily scented in a shared ward, and stay off soft headed flowers in summer. A carnation gets written off as the cheap option, but set it next to a gerbera and it will still look right on day ten, where a hydrangea can wilt by the next morning if the bed sits under an air conditioning vent. For a hospital I would take the carnation and the chrysanthemum over the showy stem every time. If you want help choosing, our get well range is built around stems that hold.
A birthday is the one you most want landing on the day itself, not the day after. In Subiaco that runs two ways. One is a flat off Rokeby Road with an intercom and nowhere safe to leave anything. The other is a Perth Modern family in November, dressing a Year 12 for the formal.
For an apartment, leave us a safe drop note or a second phone number at checkout, because plenty of buildings here are intercom only and a florist cannot leave flowers in a foyer that locks itself. For a workplace birthday, and a lot of these go to hospital staff, it is a reception drop rather than a desk, so a compact arrangement that fits a nursing station beats a tall one.
Which brings up the formal season, since it lands every November here. The Perth Modern parents who ring already know what they want, a corsage in a set colour to match the dress, a particular stem, a specific wrist fitting, so order a week or two out rather than the day before, because the good florists book up fast. Through summer, ask for something built to hold in the heat. A bright box of gerberas and chrysanthemums will outlast a delicate hand tie in a hot flat by days.
Order before 2pm on a weekday and it reaches the ward or the address that afternoon.
Browse New Baby FlowersPlenty of orders do not fit a clean occasion. A granddaughter's birthday when you are two generations apart and unsure her taste lines up with yours. A thank you to a consultant after a long stretch of appointments. A flat you have never seen.
This is what Florist's Choice is built for. You tell us the occasion and a rough budget, and the florist builds a Florist's Choice arrangement from the best of what came off the market that morning, rather than you guessing every stem off a screen. I will be straight with you about the trade. At a standard price the florist builds to that budget. A photo can stage more stems than a standard budget pays for, so a set bouquet will not always match its picture exactly. What the Floraco run changes is the quality of the stems in it, cut that morning a suburb away, and on a good market day that counts for more in the vase than two extra blooms in a photo. If you would rather keep it simple, a seasonal bunch does the same job.
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1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.
2pm weekdays, 10am Saturdays. No Sunday delivery. In a Perth summer the morning slot is the safer one for roses and any soft stem, before the heat builds and ahead of the afternoon Fremantle Doctor.
A flat $16.95 anywhere in Subiaco, the same to King Edward or St John of God on Salvado Road as to a house out toward Jolimont. One fee, every address.
More than four in ten Subiaco homes are apartments, the highest rate of any Perth suburb we deliver to, and a lot of the buildings along Rokeby Road are intercom only with no safe place to leave flowers. If you are sending to a flat, add a safe drop note or a second contact number at checkout so the driver is not left buzzing an empty intercom. The new Subi East towers going up on the old oval site add their own wrinkle, because a brand new building may run on concierge or a managed entry nobody has a code for yet, so a second contact number matters even more there. For the hospitals, a full patient name and the ward gets it to the right bed; reception logs it and the staff carry it through. Beat the 2pm weekday cutoff, or 10am on a Saturday, and the flowers go out on the same day's round.
Once the order is in, it goes to a florist in or near Subiaco as a paid order, and they build it that day from what they bought at market. You do not need to do anything else. If you want to know exactly what is going out, or change a card message, ring 1300 360 469 between 7am and 6pm on a weekday, or 10am on a Saturday.
If something is not right, email a photo to [email protected] the same day and we will sort it. The one we used to get wrong was the hospital address. Flowers would reach King Edward under a baby's name and sit at reception, because the admission system files by the mother and not the newborn. So we changed the checkout to ask for the patient's full name and ward, and the misroutes mostly stopped. Same day, not three days later.
The bit nobody mentions is the wait after you press order, when you have sent flowers to a ward and heard nothing back and you start wondering if they even arrived. New mums and people in recovery are not glued to their phones (and honestly, good). They got there. If a day goes past and you need to be sure, ring us and we will check for you. That is what the number is for.
Phone is quicker than email for anything time sensitive. For everything else, the email reaches the same desk.
ABN: 17 830 858 659