Back in 2008, before anyone in the flower game was taking regional NSW seriously, we were getting regular phone calls at our little florist shop in Kingscliff asking us to send flowers all over the Manning Valley. Calls for Wingham, Taree, and even out to smaller pockets like Krambach. At first, we'd politely decline these requests, but after months of saying no to people trying to surprise their loved ones, we had our light bulb moment. What if we found fantastic local florists in these areas and worked with them directly?
That decision, made around our dinner table back in 2008, led us to the Manning Valley where we discovered florists who were passionate about their craft but needed help reaching more customers. Wingham became one of our foundation partnerships in regional NSW, and today, 17 years later, we're still sending gorgeous flowers through the same network of local experts we built relationships with all those years ago.
When you order flowers for Wingham, you're not dealing with some faceless warehouse operation or getting flowers posted overnight like a parcel. Your flowers are created by real, qualified florists who live and work in the Manning Valley region. They know the area, they understand what makes a beautiful arrangement, and they take genuine pride in every bouquet that leaves their shop.
These partner florists have been with us for years, some since those early dinner table decisions we made in 2008. They're Mum and Dad businesses just like ours, which means when you order from Lily's Florist, you're supporting not one, but two family enterprises. Pretty cool when you think about it.
Living in regional NSW shouldn't mean waiting days for flower delivery. Our Wingham partner florists understand that flowers are often about those spontaneous moments, last minute surprises, or urgent gestures of love and sympathy. That's why we've built our entire regional network around same day delivery when you order before 2PM Monday to Friday.
The beauty of working with our partner florists is they're already in your neighbourhood. No long distance couriers, no overnight postage dramas, just local experts who can get your flowers from their shop to your recipient's door on the same day.
In 2025, just like 2024, Lily's Florist received a Feefo Trusted Service Award for outstanding customer service. Now, Feefo isn't some review platform where businesses can manipulate their scores or delete the not so great feedback. It's a Google endorsed, completely independent system that only collects reviews from actual customers who've actually bought something.
To qualify for this award, a business needs at least 50 reviews with a minimum 4 star average over 12 months. We smashed that by receiving over 3,025 reviews from real customers, with 2,406 of those being 4 or 5 stars. That's over 60 times the minimum required to qualify, which honestly surprised even us.
The Manning Valley has always held a special place in our story. When we first started taking those phone calls for regional deliveries back at our Kingscliff shop, the Manning Valley was consistently one of the most requested areas. People wanted to send flowers to family in Wingham, surprise friends celebrating in Taree, or send condolences to loved ones across the valley.
What struck us was how many of these calls came from children living in cities who wanted to show their country parents they were thinking of them. That hit home for us as a family business. These weren't just transactions, they were connections between people who mattered to each other.
Our journey to become Australia's favourite regional flower delivery service started with a leap of faith. Back in 2006, we left our 9 to 5 jobs in Sydney, drove across that old rickety timber bridge into Kingscliff, and bought a flower shop despite our accountant's advice not to. We had zero experience, a baby on the way, and big dreams about creating something meaningful.
Those early days in our shop, dealing with morning sickness, winter cold, and endless phone calls for deliveries outside our area, led us to create something that didn't exist in 2008: a proper regional flower delivery network built on real relationships with real florists.
We're still that same Mum and Dad team making decisions at the dinner table. No boardrooms, no marketing departments, no offshore call centres. When you call our 1800 number, you're speaking to Australian staff who genuinely care about getting your flowers delivered beautifully and on time.
Our partner florists in the Manning Valley aren't just suppliers, they're partners who've been with us for over a decade. They know our standards, they understand our customers, and they share our commitment to making people happy through the simple joy of fresh flowers.
Ready to brighten someone's day in Wingham? Order before 2PM for same day delivery, or browse our gorgeous range of arrangements, hampers, and add on gifts. From birthday surprises to sympathy flowers, anniversary celebrations to just because moments, we've got you covered with the freshest flowers and the friendliest service in the Manning Valley.