The funny thing about Woy Woy os that it reminds me of Kingscliff in those early days. That relaxed coastal vibe, locals who actually know each other, and that feeling of being just far enough from the city to breathe. Back in 2007, when we were drowning in Yellow Pages calls at our little shop on Marine Parade, we'd get requests for flowers to the Central Coast NSW from time to time. People calling from our local area wanting to send something to their mum in Woy Woy, or locals needing flowers delivered to Umina Beach for a birthday. We'd say "sorry, we can't help" about twenty times a day until one quiet Tuesday, with barely $25 in the till, we thought, there's got to be a better way.
That better way started with one brave florist in Murwillumbah who said yes to our crazy idea. No fees, no contracts, just add a few extra flowers to cover our commission and we'll send you the orders. Simple as that. Fast forward to today, and that single partnership has grown into over 800 florists across Australia which includes the Central Coast and Woy Woy. We're still that same Mum and Dad team though, making decisions between school runs and Karate practice. No marketing department, no boardroom meetings, only postit notes, and just us figuring things out at the dinner table while the kids complain about their homework.
We partnered with Feefo back in 2013, and honestly, it scared us silly. They only collect reviews from actual customers who've actually bought flowers. We can't delete the bad ones, can't get mates to write nice things.
With over 3,100 reviews, and now over 22,200 since 2013, and a Trusted Service Award, turns out we didn't need to worry. Our Woy Woy customers particularly love the Lovely Lilac & Lime Bunch at $80.75 - with 170 reviews, it's become our go-to recommendation for peninsula deliveries. The colours work brilliantly against those water views, and at that price point, it's perfect for those "just because" moments when you remember someone special.
After 17 years of this, you learn what actually matters. The 36 Red Roses Bunch at $388.50 might seem over the top, but we've delivered these for Woy Woy waterfront engagements, 50th anniversaries at Ettalong Beach Club, and yes, some spectacular apologies. Eight reviews might not sound like much, but when someone drops nearly $400 on flowers, they rarely leave reviews unless something went really right or really wrong - these eight were all brilliant. Our partner florists in the area know to protect these orders like gold, taking the back roads when the Peninsula Link is chockers, timing deliveries around tide times for those waterfront homes.
Our Woy Woy partners aren't sitting in some Sydney warehouse. They're shopping at Deepwater Plaza, stuck in the same Rawson Road traffic you are, watching the pelicans at Fisherman's Wharf. They know that Blackwall reach isn't Blackwall proper, that Peninsula Plaza and Deepwater Plaza aren't the same thing, and that finding parking near the wharf on weekends is basically impossible. When you order through us, you're getting someone who knows that delivering to the retirement villages needs extra care, that the ferry timetable matters for some deliveries, and that Brisbane Water Drive can be a nightmare during school pickup.
Look, we get it. You could drive to Woy Woy yourself, but between the M1 traffic and finding parking, half your day's gone. Order before 2PM weekdays and we'll get same day delivery sorted. Our Australian-based team (still in Armidale, not offshore) answers the phones, and our local partners handle the rest. Whether it's brightening someone's day at Peninsula Village or surprising someone at their waterfront home, we've been connecting people through flowers since before Instagram was a thing. Simple online ordering, real people on the phones if you need them, and flowers that actually look like the pictures, because our partners' reputations depend on it.