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Same-Day Flowers to Ashby, Even to the Streets Still Being Built

Half the people ordering flowers into Ashby are not in Ashby. They are on a mine site a thousand-odd kilometres north, or back in England, or stuck at a desk across town on a day they meant to be home. You picked a bunch on a screen, typed an address you might only half-know, and now you are trusting a company you have never met to find a house in a suburb that is still half-built. That is a fair bit of trust for a Tuesday. I am Andrew, I started Lily's with my wife Siobhan, and the part you are worried about is the part we actually handle. We have been delivering across Australia since 2009, and into Perth as the network grew past a hundred and fifty florists, more than a decade back.

Here is the thing about delivering to Ashby: a good share of it goes to streets that were paddock eighteen months ago. New builds with no number on the house, no letterbox, a sand frontage and a skip bin out front, and a nav that swears the road is still bushland. A florist in or near Ashby who treats it like a finished grid drives in circles. The ones we use confirm the lot against the current address run and get a mobile for whoever is home before anything leaves the bench, so the flowers reach the door instead of the wrong empty lot two streets over.

Order Online by 2pm

Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

7am-6pm weekdays, 10am Sat

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Why Dry Heat Is Harder on an Ashby Bouquet Than the Coast Ever Is

Anna, qualified florist | North Carolina trained, fifteen years on the bench, and most of what people believe about heat and flowers is back to front

People think humidity is what wrecks flowers in summer. Out here it is the opposite. Ashby sits far enough back from the coast that the sea breeze the locals call the Fremantle Doctor turns up late and weak, so the afternoons run dry and still, and dry air is the sneaky one. It pulls water out of petals faster than a muggy Brisbane day ever could.

The science word for it is vapour pressure deficit. In plain terms, the drier the air, the harder it pulls moisture out of every open bloom, and on a 32 degree February afternoon a bunch left in the sun on a doorstep can lose two or three days of life before anyone gets home from work. The petals dry from the edges in and go papery. Soft-headed stems feel it first.

So the advice that works on the coast gets Ashby wrong. Hydrangeas and tulips are a two-day flower here in summer, no matter how good they look in the photo. If you want them still standing when a FIFO partner walks back through the door, go with chrysanthemums, carnations or West Australian natives, and ask for a morning run. Those were built for this air. The soft pretty stuff gives up by the weekend.

How a Flower Order Actually Reaches Ashby

There is no Lily's warehouse out on Wanneroo Road. Your order goes to a partner florist near Ashby who builds it the morning it goes out, from stock that came through the Perth market that week. That is the whole network in one line.

What happens to your order the moment it lands in the Lily's Florist network.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm on a weekday
2
Sent straight to a partner florist near Ashby as a paid order
3
Built that morning from stock bought fresh at the market
4
Loaded for a local run, the newest streets checked against current maps
5
Hand-delivered to the door, not left at a depot

Perth is a long way from the eastern states, but it barely matters for the flowers in your order. Most of the core stems, the gerberas, lilies and chrysanths, are grown right here in the Perth basin, so they go from a local growing room to a local cool room to the bench without ever seeing a highway. That is about as fresh as cut flowers get in this country.

Roses are the honest exception. The premium imported ones fly into WA and pay for the plane ticket, so a Perth florist building an arrangement from local stems is making the freshest call, not the cheapest photo. If it has to be roses, that is fine, just know you are paying a little for the distance.

What People Send to Ashby, and How to Get It There

Flowers go to Ashby for all the usual reasons, but three come up more than the rest in a suburb this young and this far north. One thing the order data shows that surprises people: Ashby has a big English community, and they send flowers the way the English do, for the small occasions the rest of Perth lets slide as much as for the big ones. Here is how to get the main three right, from picking stems that survive the drive to making sure the order actually finds a half-finished street. If you are marking a party rather than a person, the celebration range covers most of it.

Someone You Know Just Moved Into a New Place in Ashby

A new house in Ashby is usually a first home or a fresh start, and the person sending the flowers is often the one who cannot be there to help unpack: a parent interstate, a mate back east, a partner up on a roster.

These go to the home, and the home is the catch. On the newest releases the number is not on the house yet and the street can be a week old. A florist in or near Ashby will confirm the lot against the current address run and grab a mobile for whoever is home before the van leaves, which is the difference between flowers at the door and a driver circling a sand block.

Anna on what to send a brand-new house

The instinct is to send something big and showy to mark the occasion. In an Ashby summer that is a mistake. A tall soft arrangement on a hot new build with the air-con blasting is wilting by the third day. Send a bright mixed bunch built on chrysanthemums, or a few natives, instead. They hold their shape in the heat and through the air-con, and they look like a housewarming without turning into one by the weekend.

New Babies and Get-Well Orders Run Through Joondalup

A sick relative, or a baby that arrived this morning. Either way the order is going to a ward you cannot walk into yourself, and the quiet worry is whether it reaches the right bed at all. A bunch of flowers will not fix a hospital stay, but it puts you in the room when you cannot be there. The nearest big hospital to Ashby is Joondalup Health Campus, about eight kilometres north, and it is where most of the new-baby and get-well orders from here are headed.

Flowers go to the patient services desk, not the bedside, and a staff member runs them up once the patient is on a ward. Siobhan and I used to do these runs ourselves in the early days, dropping at reception and leaving the ward staff to carry it through, so this part I know first-hand. From what our florists have seen, two things keep it smooth: order only after they have a ward and room number, and on a maternity delivery address it to the mum, not the baby. If the stay looks short, send to the house instead, because a discharged patient and a bunch still sitting at reception is a sad miss. A line like "thinking of you both, home soon" is plenty on the card. In a maternity room that card gets read more than the flowers get looked at, usually out loud, often at 2am.

Anna took thousands of these calls, and she has one firm rule.

No lilies to a ward. The pollen travels between rooms and not every patient can be near it. If someone really wants the lily look, pollen-free Asiatics give it to them with no pollen and no scent. Skip the gerberas too if you want them to last the stay, the hollow neck bends in a warm ward by about day three. A low box of carnations and chrysanthemums in its own water is the one that holds, and there is nothing for a tired new parent to trim or find a vase for. There is a surgical trial where patients in rooms with flowers needed fewer painkillers and had lower blood pressure. In a recovery ward they pull their weight.

Sending a Birthday to a House That Is Empty All Day

A lot of Ashby birthdays land at a house with nobody home. The owners commute by car or they are away on a roster, so a daytime delivery to an empty place is the norm, not the exception. When the roster is the other way round and his birthday got missed on site, a welcome-home bunch for him does the same job.

That is fine as long as it is planned for. Leave a safe-place instruction when you order, somewhere shaded and out of the sun in summer, and the driver texts the recipient on drop so it is not sitting on a hot porch for hours. If you are the one away, you can run the whole thing online before the 2pm Perth cutoff and never miss the date.

More of these than people would guess come from a bloke on a mine site, ordering his wife or his mum a birthday bunch he is going to miss in person. I took that call hundreds of times off the phones, always a bit gruff, always wanting it to land on the actual day. For those I would steer toward something that does not need babysitting, a box or a sturdy mixed bunch, because nobody is home to top up a vase. The flowers have to carry the apology for the roster on their own.

Order by 2pm on a weekday, or 10am Saturday, and the flowers are at their door in Ashby the same day.

Browse Flower Bunches

Still Not Sure What to Put in the Order?

Plenty of orders do not fit a clean occasion, and that is fine.

Ask for natives and let the florist pick what came in strong that morning. West Australian natives, banksia, wax, kangaroo paw, are grown within a couple of hundred kilometres of here and built for exactly this dry heat, and from August into October the whole state runs riot with wildflower, which is when they are at their best. Most of them last the better part of a fortnight, and no two bunches look the same, so it never feels off-the-shelf. Keep the waxflower off the kitchen bench, mind, the ethylene off a fruit bowl makes it shed in one go. The flip side is the banksia and the wax dry rather than die, so a fortnight on, the recipient has a slightly different bunch on the mantel than the one that arrived. When someone tells me they cannot decide, that is where I point them every time.

How to Order Flowers to Ashby

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

Order by 2pm on a weekday, Perth time, for same-day delivery. Saturday cutoff is 10am. There is no Sunday delivery in Ashby, so a Friday order is the move for a weekend surprise.

Delivery $16.95

A flat $16.95 anywhere in Ashby, the established streets and the brand-new ones alike. The new builds take an extra step to get right, which is the box just below.

Delivering to a Brand-New Ashby Street

If the order is going to a recent build, give us the lot number as well as the street number, and a mobile for whoever will be home. On a 32 degree afternoon a safe place out of the sun beats a bunch baking on the porch, so tell us where to leave it if no one answers. Get that detail in and the rest is routine. Order before 2pm today and the flowers are at their door this afternoon.

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After You Order

Once the order is in, it goes straight to a partner florist in or close to Ashby as a paid job, and they build it that morning. You do not have to chase anything down. If you put a mobile on the order, the driver can text on the way.

If something does not look right, email a photo to [email protected] the same day, or ring 1300 360 469 between 7am and 6pm on a weekday. The sooner we hear, the more we can actually do about it.

A word from Siobhan, on the orders we used to lose

New estates used to be the ones that kept me up. A bunch would go out to a street the maps had not caught up with, the driver could not find a number that was not on the house yet, and it would come back to the shop while the customer sat at home wondering. That one was on us, not the florist. So we changed how we dispatch to a new build: a lot number and a mobile go on the order before anything leaves the bench. A small change that fixed a real problem.

One thing people fret about that they do not need to: the photo back usually lands within the hour, but if it does not, that is no verdict. People get busy, new mums sleep, and the flowers have done their work in that room whether you have heard about it yet or not.

If you are ever unsure, the phone beats the email. Someone picks it up from 7am to 6pm on weekdays, and from 10am on Saturdays.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I have not stood on a street in Ashby. What I do have is seventeen years of watching how orders move through this network, from one shop in Kingscliff in 2006 to more than 800 partner florists today, and Perth came on as the network pushed past a hundred and fifty of them, more than a decade ago. The order data tells me the florists covering the northern corridor know what they are doing, which is the part I actually care about.

Siobhan and I still run this thing between us, the same way we did when we were faxing orders to florists from the spare room. If you want the long version, it is on our about page. Otherwise, ring us. We would rather talk to you than not.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.