Carol ordered flowers from another country to her granddaughter in Bassendean, recovering from surgery. "Very easy and hassle free," she said, even from overseas. Her granddaughter "loved the scents of the flowers, it made her day." That international order landing perfectly in Bassendean captures exactly what took us years to figure out. Distance doesn't matter when you have the right local partners on the ground.
Perth's eastern suburbs were calling us long before we had any presence out west. Bassendean, Bayswater, Morley, Guildford, Midland - these names kept appearing in our phone logs back in 2009, on the back of a Perth page we created to kind of 'capture all'. People trying to maintain connections across the continent. The five-hour flight from Sydney to Perth might as well be crossing an ocean, and flowers became the bridge.
Our first Perth partner taught us about WA's unique challenges. "Everything here runs on mining schedules," she said. FIFO workers ordering from site to families in Bassendean. Partners in Melbourne sending sympathy flowers to Perth funerals they couldn't attend. International orders like Carol's, grandparents in London or Singapore trying to stay connected. The isolation that makes Perth special also makes flower delivery essential, not optional.
Our florist partners in or close to Bassendean understand their area differently than inner Perth shops. They know Old Perth Road gets congested during school runs. They understand that heritage houses near the river need different delivery approaches than the newer developments toward Eden Hill. These aren't algorithmic decisions, they're local knowledge accumulated over years.
The Swan River creates its own microclimate through Bassendean. Our partners learned which flowers survive the dry eastern heat versus those that thrive in riverside humidity. When someone orders flowers to Bassendean, these florists factor in travel time through Guildford, afternoon heat on West Road, whether the address is closer to Ashfield or Success Hill.
The email from Feefo landed in 2013. "Partner with us for transparent reviews." Andrew looked at me like I'd suggested jumping off a cliff. Twenty-two thousand reviews later, that cliff jump looks like the smartest thing we ever did. Not because they're all glowing - scroll through and you'll find plenty of one-stars. But because honesty forced improvement.
Every Lily's Florist review lands in our inbox. The kids know not to talk during review-reading after dinner. That customer last month wanting easier reordering? Our developers are coding it right now. Bad review about wilted flowers in Bassendean? That partner gets a call, problems get fixed, or partnerships end. The 18,706 four and five-star reviews didn't happen by accident. They happened because the bad ones got addressed.
Saturday deliveries need orders by 10AM. PO Boxes and Locked Bags? Can't do it, learned that lesson expensively. Need changes? Give us 72 hours notice. These aren't arbitrary rules. They protect small partner florists who pre-order specific flowers, sometimes for just that day, or maybe that week. That satisfaction guarantee about flowers lasting 24 hours? It's real. Send photos, we'll replace them. No arguments.
From Singapore to Sydney, Bassendean deliveries work the same. Order before 2PM weekdays for same day delivery. Real florists, fresh flowers, delivered by locals who know every street. Order online now or call 1300 360 469.