Same Day Flowers Delivery - Hobart Wide
We took the kids to Hobart last year. Hired a Tesla for the week to see what all the fuss was about. Novel experience, I'll give it that. Couldn't charge at our Airbnb though, so we were relying on public chargers which wasn't ideal. And the range wasn't what I expected. Could have been the cold. Could have been the two teenagers and their copious amounts of makeup weighing us down. Jury's still out.
Living in Northern NSW, we grossly underestimated how cold Hobart would be. Arrived and it was 2 degrees. Windy. That kind of cold that hits your face and makes you question every decision. We're used to 22 degrees in winter. This was something else entirely.
MONA was worth it though. Strange, confronting, brilliant. The kids pretended to be unimpressed but I caught them actually reading the exhibition notes.
Hobart means something to us beyond a holiday though. This page has existed almost as long as Lily's Florist has. Hobart was one of our very first delivery locations, back in 2008. Before we were a national network, before we had 800 partner florists, there was a shop in Kingscliff, a Yellow Pages ad we didn't know about, and a Hobart florist named True Colours Florist who said yes when we nervously asked if she'd help us with orders.
This is foundation ground for us.

Ordering flowers online to Tasmania comes with specific anxieties. You're spending real money on something you'll never see, trusting a company you've never used, hoping it comes together for someone who matters.
"Will you actually deliver to Hobart, or just post from Melbourne?"
Most online florists don't have anyone in Tasmania. They box flowers in a mainland warehouse, post them, and call it delivery. Except posting to Tassie takes days. By the time flowers cross Bass Strait in a mail van, they're thirsty, bruised, petals going brown at the edges.
We have actual partner florists in Hobart. Your flowers are made fresh that morning. Delivered that afternoon. Not posted. Not bouncing around in transit for three days.
"Will they look anything like the picture?"
When a warehouse worker follows a recipe card, you get something that technically qualifies. When a trained florist with their own shop makes your order, you get something they'd put their name on. Our Hobart florists aren't anonymous. They have reputations in their own community. They're not sending their worst work out the door.
"Am I paying premium prices for average flowers?"
Our florists don't pay us membership fees. A $70 order means $70 worth of flowers, not $50 of flowers and $20 disappearing into franchise fees.
"What if something goes wrong?"
Call us. 1300 360 469. Real people answer, six days a week, based in Armidale. If something's not right, let us know within 24 hours. Send a photo. We'll sort it.
"I don't know what to pick."
Our Florist's Choice option lets our Hobart florist select the freshest arrangement for that day. Takes the guesswork out.

* This is a photo of our OG shop in Kingscliff in 2006 before going fully online with flowers 3 years later.
In 2006, Andrew and I bought a florist and gift shop in Kingscliff NSW. I was pregnant with Asha, we knew nothing about flowers, and our accountant told us not to do it. We ignored him.
The plan was to scale back flowers and focus on gifts. But that phone kept ringing. Previous owner had taken out a Yellow Pages ad (the actual book) and suddenly we were copping 40 plus calls a day. Our baby was trying to sleep in the back of the shop and that phone was loud.
Most calls were for places we couldn't reach. "Can you send flowers to Hobart?" We'd say sorry, we can't help. Over and over.
Then one freezing June day, barely any money in the till, we thought there has to be a way. What if we found a florist in Hobart and asked them to help?
We called True Colours Florist. Told them who we were, what we were trying to do. No membership fees, just a small commission covered by adding a few extra stems. She said yes.
That was the beginning. We built a website for her, gave her all the orders that came through it. She was getting 10 extra orders a week without spending anything on marketing. We were staying afloat. Everyone won.
Eventually managing separate websites became impossible, so we created one national brand. Lily's Florist. Built landing pages instead of standalone sites. Hobart was there from the start. This very page you're reading has been here since 2008.
Our competitors are tech companies who spotted a gap in the market. We're two people who owned an actual florist and figured out the rest as we went. That's why florists trust us. We've been where they are.

* Photo of the family and I on our trip to Hobart last year. Andrew, Ivy, me, and Asha
Thinking of you flowers do more than you'd expect. Parents in Hobart, kids on the mainland. No occasion, no reason, just a reminder they're not forgotten. A text disappears into a phone. Flowers sit on the kitchen bench for a week.
If you feel guilty about not being there in person, here's the thing. The recipient knows you took time. Made a decision. Spent actual money. That's not a cop-out. That's effort when circumstances don't allow the effort you'd prefer.
Sympathy flowers require care. We call the funeral home directly to coordinate timing. These can't be late. If you'd rather send to the family home than the service, we handle that too.
Birthday flowers are our most common orders. Milestone ones especially, 60th, 70th, 80th. When you can't make the trip across the strait, flowers show you remembered.
New baby deliveries to Royal Hobart Hospital are common. Our arrangements come in boxes that don't need vases, practical when someone's exhausted and juggling a newborn. Give us the ward, bed number, and recipient's mobile.
Tasmania has beautiful native flora too. Our Hobart florists know what's in season locally.
Order by 2PM weekdays or 10AM Saturdays for same day delivery. Delivery fee is $16.95, subsidised if outer areas run higher.
We cover Hobart and surrounding suburbs. Sandy Bay, Battery Point, North Hobart, New Town, Glenorchy, Kingston, Howrah. Further out towards Huonville or Richmond? Probably fine, but call and check.
Nobody home? Our courier finds a safe spot, out of the sun, out of sight from the street. If nowhere works, they call the recipient. We don't leave flowers to wilt on a doorstep.
For funerals, we contact the funeral home to coordinate timing. For hospitals, we need ward and bed number. These orders have stakes. We know that.
Business addresses usually see delivery by 5PM, residential by 7PM. Can't guarantee exact times, but we do our best.
We partnered with Feefo in 2013. Review platform endorsed by Google. Only verified customers can leave reviews. We can't delete the negative ones. Can't manufacture praise. Completely independent.
In the last 12 months: over 3,000 reviews. Feefo Trusted Service Award in both 2024 and 2025. You need 50 reviews at 4 stars or above to qualify. We passed that threshold 60 times over.
Flowers are personal. What one person loves, another might not have pictured. Putting ourselves out there with zero control was a risk. But it keeps us honest.
