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Flowers to Kincumber, NSW: Two Roads In, No Second Pass

You are ninety minutes down the M1 and you cannot be there. So you send flowers instead, and then wonder all afternoon what actually turned up. I am Siobhan. I have sat in that exact gap, ordering to Mum and Dad's in Taree from four hours the wrong way, refreshing my email as though that would help. Kincumber has two ways in, Avoca Drive or Empire Bay Drive, with Kincumba Mountain on one side and the Broadwater on the other. Nothing here is on the way to anywhere else. So the driver coming down from the Erina side drives out and drives back, and he is not looping past again at four. Put the recipient's mobile number on the order. On this run that beats anything else you can control from a desk in Sydney.

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10am Saturdays
From $42.95 plus $16.95 delivery
1300 360 469
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The Question I Was Asked More Than Any Other, and the Answer Nobody Gives You

Anna, qualified florist | fifteen years on the bench, and the one who picked up when you rang

Callers rang me with one question more than any other, and it usually came out before they had even placed the order. Will it look like the photo? They apologised for asking. They should not have. It is the right question, there are three parts to the answer, and the trade only ever tells you about the third.

The photo is the premium size. Almost always, across the whole industry, and it catches people every time. Order the standard and a smaller bunch arrives, which is not a substitution or a mistake, it is the photograph doing what photographs have always done in this trade. Then there is the part we own. A relay order carries a commission, so the florist building your bunch is not spending every dollar you paid on stems. I will not sit here and tell you that gap is zero. What I will tell you is what it buys: a florist twenty minutes from the door instead of a carton on an overnight truck.

And the stems in that photograph might simply not exist on the Wednesday you ordered. So the florist substitutes, and a substituted bunch can look nothing like the picture and still be the better bunch, because they picked what was strongest in the bucket that morning rather than matching a photo shot two years ago. If what turns up is significantly different from what you paid for, that is not a question of taste. Under Australian Consumer Law you are entitled to a remedy, and you should ring us and get one.

One thing sits in Kincumber's favour here that does not apply to most of the country. This coast grows flowers. The florists I dealt with along here used to tell me they had a choice most florists never get: buy off the market run down at Homebush, ninety minutes south, or buy from a grower up the road at Narara or Terrigal. Gerberas and roses both come out of that ground. Ask for gerberas in season and the stem in the vase may have travelled twenty minutes in its entire life.

Anna, qualified florist

You cannot choose where the vase ends up. You can choose stems that survive the worst spot in the house.

The windowsill, the fruit bowl and the aircon vent kill more flowers than any florist ever has. You are ninety minutes away and you will never see which one they picked. So pick the flower that does not care.

Stem Fruit bowl nearby Hot sunny room Aircon or vent Vase life, normal room Verdict
Chrysanthemum Does not notice 10 to 14 days Does not notice
14 to 24 days
BULLETPROOF
Leucadendron Does not notice 10 to 16 days Fine
14 to 28 days
OUTLASTS THE LOT
Carnation Gone in 12 to 24 hours 7 to 14 days Does not notice
14 to 21 days
READ THE ROOM
Rose Knocked about, not killed 3 to 6 days Struggles
7 to 10 days
THE DEFAULT
Gerbera Does not notice 3 to 7 days Neck folds over
5 to 12 days
GROWN UP THE ROAD
Hydrangea Does not notice Collapses in hours Wilts fast
4 to 10 days
ROLL OF THE DICE

The carnation is the one that catches people. It is among the longest-lived stems money can buy, three weeks in clean water, and a bowl of ripening bananas on the same bench will finish it inside a day. Same flower, different kitchen. Ripening fruit gives off ethylene gas and carnations, delphiniums and waxflower read it as a signal to shut down. Same room is close enough. Different room is safe. Chrysanthemums, on the other hand, could not care less. You could stand one in the fruit bowl.

Day counts are the working ranges I used at the bench for a normal Australian lounge room, 20 to 24 degrees. A hot room compresses all of them. Your kitchen may argue.

How a Kincumber Order Actually Moves

There is no warehouse on Avoca Drive posting these out. Your bunch comes out of a cool room on this coast, built the morning it goes. Which is the entire point of running a network instead of a warehouse.

You order. We pay a florist in or close to Kincumber to build it. They drive it round themselves. No post, no boxes.

What happens to your order when it hits the Lily's Florist network
1
You order online or by phone before 2pm
2
It lands with the partner florist as a paid order, not a request
3
Built that morning from stock in the cool room
4
Onto the afternoon run down Avoca Drive
5
Handed over at their door, same day

What People Send to Kincumber, and How to Get It Right

Three orders make up most of what comes down these two roads: a birthday for a parent who retired up here, something for a ward at Gosford, and the quiet ones after a death in the family. If none of those is you, and you are sending because somebody has gone off the radar for a few weeks, thinking of you flowers do that job without turning it into an occasion.

The birthday you are missing because you live in Sydney now

Somebody else is doing lunch with them and you are on a call at 12:30. The flowers are not a substitute for being there and you already know that, which is probably why you are still reading a page about flowers instead of just buying some.

First thing worth sorting: the house, or a room in one of the villages? It changes what to send more than the birthday does. To a house, anything goes. To a room, the bedside table is already carrying a lamp, a phone, a water jug and somebody's reading glasses, so a tall arrangement gets moved to a windowsill within the hour and you have lost control of it. An 80th in a village room wants small, stable and front-facing. Order by 2pm and a florist in or near Kincumber has it there that afternoon.

Anna took a few thousand of these calls from the Pottsville office, and the aged care ones had a pattern to them. Her steer: send something they recognise. Roses, daisies, lavender if they kept a garden. I know that sounds like the boring answer and it is the right one anyway. A resident with dementia is not reading an arrangement, they are recognising one, and a stem from their own back fence forty years ago does something a designer bunch cannot. Box format over a vase every time. No vase to find, no water to change, no staff member spending ten minutes they do not have. And nothing strongly scented if the room is shared, because the woman in the next bed did not choose your flowers.

Order before 2pm today and it is at their door this afternoon.

Browse Celebration Flowers

Flowers to a ward are a different order to flowers to a house

Somebody you love is in a bed at Gosford Hospital and you are not going to make it up this week. There is a particular helplessness in that, and buying flowers from a desk is a strange way to answer it, but it is the thing you can reach.

I have done the other version of this, the one where you are physically there and it is still a disaster. Andrew and I ran deliveries ourselves in the early days. You pull into Murwillumbah Hospital with the flowers due at reception, Asha is screaming in the back, it is 37 degrees, and there is no park. Imagine that feeling. The flowers made it. I have never forgotten what the five minutes before that felt like.

So, what actually happens to yours. It goes to main reception, not the ward, because external couriers are not walked onto clinical floors at most hospitals. Reception checks the patient is admitted and finds the ward. The ward clerk takes it from there, and a nurse or a volunteer puts it on the bedside table. From the front desk to the bed usually runs thirty minutes to three hours depending on the ward and who is on. It does not get lost. Ward clerks do this every day of their lives. Two things make or break it: the patient's full name and the ward or room number. Without a ward number it sits at the front desk and nobody knows whose it is. And do not order until they have a bed. Not during emergency, not mid-surgery, not before admission. An arrangement sent too early is an arrangement sitting in a corridor.

Anna on the wards that will turn your flowers away

Before anything else, find out where they are. Intensive care does not take flowers. Neither do burns, haematology, oncology, transplant or infectious diseases, and that is not a fussy local rule, it is infection control and it holds at every hospital I ever dealt with. Chemotherapy strips the white cells that fight off what lives in vase water and flower soil, so the ban is protecting your person, not inconveniencing you. If they are in one of those, wait. The day they move to a general ward, send them. Palliative is the opposite: flowers are wanted there, and the staff know exactly what they mean.

Then the stems. No lilies. The pollen sits out on the stamens where roses and carnations keep theirs tucked in, it goes airborne, it stains linen, and it travels on a nurse's sleeve into a room that never had flowers in it. Roughly one in five Australians has a pollen allergy and you cannot know which bed that is. Skip the heavy scent too, because chemo patients are already fighting nausea and a Stargazer in a closed bay is cruel. Gerberas, chrysanthemums, carnations, unscented roses, natives, lisianthus. All safe, all long. Send it as a box, not a hand-tied bunch. A box carries its own water and lands ready. A wrapped bunch means a nurse has to find a vase the ward does not own, and that arrangement waits hours on a bench.

One last thing, and it is not a sales line. There is published trial work on this. Park and Mattson put ninety surgical patients in rooms with and without flowers: the ones with flowers took fewer painkillers, ran lower blood pressure and heart rates, and 93 per cent said they would choose that room again against 73 per cent of the others. Send them. Our get well flowers cover the ward and the recovering-at-home version both. If it is home in Kincumber instead, a fuller mixed bunch is completely fine, just leave the Orientals out of it. Worth writing on the card: nothing clever, just "thinking of you, no need to reply."

When the flowers are going to the house, not the service

You heard on the Tuesday, you are not close enough to be at the service, and you have been sitting on it for two days trying to work out whether flowers are the right thing or whether flowers are the coward's option.

They will not fix any of it. You know that already. What they do is arrive at a house in the week after, when the visitors have thinned out and the casseroles have stopped, and say that somebody outside the immediate circle is still thinking about it. That is a small thing. Small is not nothing. If the service is what you need instead, funeral flowers are a different build on a different timeline, and tell us the day when you order so the driver can be told. To the house, sympathy flowers for home is the range. A card that reads "no need to reply, thinking of you both" takes the obligation off them, which counts for more than the wording does.

Anna, on what holds up in a lounge room: disbuds, spray roses and ruscus. A disbud gives one full head without the ceremony of a long-stemmed rose, quieter, and quieter reads better in that house. Ruscus goes weeks, which counts when nobody in there is thinking about vase water. Keep it low and rounded so it sits under eye level, because a tall arrangement has a presence to it and presence is the last thing anyone in that room wants. One more, and this coast has earned it: a lot of services down here are not church services any more, they are celebrations of a life, and the family will often ask for natives over the standard white sheaf. Banksia, kangaroo paw, gum. The coastal strip north of here grows them. A caller once told me the woman who died had grown sunflowers in her yard every summer of her life, so we built the whole thing out of sunflowers. That arrangement carried something no white bunch was ever going to.

When none of those three is quite the order you are placing

Plenty of orders do not have a name on them. A neighbour who did something they will not take money for. Or you said nothing back in March when your friend was going through it, and now it is July and saying something feels harder than it did then. Some of these are apologies people would rather not put in writing.

Do not overthink the stems. Take Florist's Choice and let them build from whatever is best in the buckets that morning, because no brief is often the honest position anyway. If you want a steer for this address specifically, ask them to lean native. Not for any romantic reason. The coastal strip north of Kincumber grows banksia, grevillea and leucadendron commercially, so they are close, they are cheap to get hold of here, and leucadendron will still be standing in that vase a fortnight after the reason for sending it has been forgotten.

How to Order Flowers to Kincumber

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays. Because Kincumber is a spur off the highway rather than a pass-through, a late order is competing with a run that is already loaded and already pointed somewhere else. In by 1pm and it is comfortable. Saturdays close at 10am.

Delivery $16.95

Flat, and we wear part of it. Kincumber, Kincumber South and the Empire Bay Drive addresses all pay the same $16.95 as an inner-Sydney terrace, which is not remotely what the run costs out here.

The Address Detail That Saves the Delivery

Give us a mobile number for the recipient. Then flag anything odd about the address, and out here that usually means one of three things: a long driveway off Empire Bay Drive, a unit number inside one of the villages, or a dog with strong opinions about the gate. Any of them turns a two-minute drop into a fifteen-minute one. If nobody is home the driver leaves them somewhere sheltered and out of the sun with a card, and if you would rather they ring first, put it in the order notes and it gets passed through. There is no Sunday delivery, and the reason is upstream of us: the Sydney flower market at Homebush trades Saturday morning and shuts by 9am, so anything a florist could put in a vase on a Sunday has already been sitting since Saturday breakfast. We will not build from stale stock and call it same day. Order before 2pm today and it is at their door this afternoon.

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After You Order

Your order goes through to a florist in or near Kincumber as a paid job with a build date on it. They pull the stock and make it up. It goes out on their own run, on a Saturday too if you caught the 10am cutoff. We do the coordinating and they do the part that actually matters.

If something is not right when it lands, tell us inside 24 hours. That window is not us being difficult, it is the only stretch where we can ring the florist and have it fixed rather than argued about. Photos help. We are on 1300 360 469 from 7am, on [email protected], or on live chat.

Andrew, the other half of this, on the part nobody warns you about

The hardest thing about this job is not the flowers. It is that you have paid for something you will never see. The photo usually turns up within the hour and sometimes it does not turn up at all, because the person who got them assumes you already know they arrived. They usually did. Give it a day before you decide anything has gone wrong. If the silence is still bothering you, ring me and I will find out what went out the door and what time it landed. It is a two-minute call and I would rather make it than have you sit there wondering all week. Yes, I ring the florist myself. No, they are not always thrilled to hear from me.

Phone is faster than email for anything with a clock on it. Email is better when you want it in writing.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Siobhan Thomson
Co-founder, Lily's Florist

The smartest thing we ever did was work out that we knew nothing. Andrew took our first ever flower call and had to say "hang on, I will just check with my wife" to a woman who had asked him three simple questions. So in 2010 we hired two actual florists to answer the phones, Anna and Will. Anna had trained in North Carolina and was working at a little boutique place at Salt when I met her. She is why the flower advice on this page is worth reading and I am not.

I have driven past the Kincumber turn-off plenty of times without ever turning down it, which is the honest position on most of the 1,500 suburbs we cover. What I do know is the order pattern here, because I have watched it for years: parents who came up from Sydney to retire, kids who did not, and a lot of flowers going ninety minutes in the opposite direction to the family. The whole story is on our About Us page. Make a cup of tea first.

Our Kingscliff shop

The Kingscliff shop, bought in 2006. Petals flag, Kodak sign, and a baby due in seven months. The brand and the network came three years after this photo.