Flower Delivery Leura: Same Day

We Delivered There For Years Before We Ever Actually Stopped

This is a strange thing to admit but it's true. Leura was a postcode to me, I had never been there, Andrew had back in the day as he grew up in Sydney, unlike me in Taree. An order destination. Our florists up in the Blue Mountains would tell us about deliveries, about the winding streets and the cold and the tourists, but we'd never actually been there ourselves. Not until 2019 when Ivy got sick and we ended up eating pizza in the car watching the wind shake the trees.

But I'm getting ahead of myself.

Back When We Said Sorry A Lot

In 2006 we bought a florist and gift shop in Kingscliff on Marine Parade. The plan was to scale back the flowers and focus on organic gifts, skincare, baby products. We knew nothing about flowers. Our accountant, Richard (who still is to this day), told us not to buy it, just don't, it's a 'lemon' he said. We bought it anyway, baby on the way, zero experience in retail, the whole thing painted in this gross lime green as you can see, just, in the photo below.

* Our flower shop in Kingscliff in 2006, almost 4 years before going fully online with flowers

What we didn't know was the previous owner had just paid for a Yellow Pages advertisement. The book. Remember those? About three months later the new edition hit letterboxes across Australia and suddenly our phone was ringing 40 plus times a day. People wanting flowers. Not just to Kingscliff but to places like Taree, Coffs Harbour, Townsville. And the Blue Mountains. It was all rather perplexing I have to say, like really.

For months we said sorry, we can't help blah, we don't deliver there. Must have turned away thousands of calls. Then one cold June day, maybe $20 in the till, we looked at each other and thought there has to be something we can do with these calls.

> Read more about our shop days

The Idea That Changed Everything

What if we took the order, found a florist in that town, and asked them to make the flowers for us? No membership fees like the big wire services. Just a simple deal: we send you orders, you add a few extra flowers to cover our commission. Everyone's happy.

The first florist we approached was in Murwillumbah. Andrew drove out with Asha in the baby seat, sweating from nerves and heat, rehearsed pitch ready. Asha pulled herself up on a display stand and smashed something within 30 seconds of walking in. Icebreaker sorted. The florist said yes.

From there it grew. Taree said yes. Coffs said yes. Blue Mountains said yes. By 2009 we'd sold the shop, gone fully online, and Lily's Florist was born. Now we've got over 800 partner florists across Australia. Real florists with real shops, not warehouses boxing flowers for overnight post.

Then We Actually Went There

Family trip down to Perisher that didn't go to plan. Ivy got sick in Canberra, spent the night wrapped in blankets in the Airbnb staring at Parliament House through the window instead of visiting it. She was 10. These things happen.

We drove back via Bathurst because Andrew wanted to see the mountain, not for the first time, but the first time since, well, school days. Then we kept going.

By Leura we'd been in the car for over four hours. Heater on the whole way. That dangerous kind of warm where you forget what it's like outside. Ivy had improved enough to be hungry, first time in two days, so we ordered from Fermento Pizza.

Andrew went to grab it.

The wind when he opened that car door. Eighty kilometres an hour, easy. Zero degrees but felt like minus eleven with the wind chill. He was gone maybe four minutes. Came back red faced, couldn't feel his fingers, pizza box nearly ripped out of his hands twice apparently.

"We are never doing this again in winter."

(We did it again in winter. Asha's netball carnival in Bathurst. But that's another story.)

* This is me, with Andrew, Ivy & Asha. Almost as cold (not the same trip - this was Hobart.

The Main Street Was Empty

I remember looking out while Andrew was getting the pizza. Middle of winter, late afternoon, that steel grey sky the mountains get. A few cars. One woman walking a dog who looked as miserable as the weather. The shops all had their lights on but nobody in them.

We'd been sending flowers to this town for years. Birthdays, anniversaries, funerals, Mother's Days. All those orders, all those people receiving arrangements on their doorsteps, and here I was seeing the actual place for the first time. Weird feeling let me tell you. Like meeting someone you've only ever emailed.

Blue Mountains Flowers

The cold up there changes things. Our florists know that natives hold up better than tropicals, that you need to think about what's going to survive a front verandah in July versus what works in coastal NSW. Waratahs, banksias, eucalyptus foliage. They're not delicate but they're beautiful in a different way. Sturdy.

> View our native Australian flowers

When you order flowers to Leura through us, a partner florist makes them that morning. The courier knows which streets are tricky, which driveways are steep, where to leave arrangements if nobody's home. Order by 2PM weekdays for same day delivery, 10AM Saturdays. Delivery is $16.95.

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The Drive Home

We ate the pizza in the car. Margherita for me, pepperoni for Andrew, Ivy had two slices of Hawaiian which was an improvement on the nothing she'd eaten in Canberra. Asha said the pizza was average. It wasn't average, she was just 14.

Drove the rest of the way to Sydney with the heater still cranked, sun dropping behind the escarpment. Ivy fell asleep in the back with pizza crust still in her hand. The kind of tired that only happens after you've been sick and your body finally gives up fighting.

Now we send flowers there instead of just passing through. Funny to think about all those years of orders before we ever saw the place ourselves. Call 1300 360 469 or order online. Monday to Friday 7AM to 6PM, Saturdays 7AM to 12PM. Australians pick up.