Same Day Delivery - Maitland Wide
We took Asha and Ivy to Maitland last year. Not for a holiday exactly. More of a roots trip, pun intended.
A large portion of Andrew's Mum's side of the family comes from Maitland and Cessnock - the Reynolds family. His grandfather was born in Maitland. Worked as an engineer in the mines, came up through the pits, knew the tunnels. Also happened to be a champion tennis player, which the kids found endlessly amusing as whilst they were both blessed with immense netball skills they have barely ever picked up a racket. Ivy kept asking how someone goes from underground in work boots to championship tennis in whites. We didn't have a good answer. Different era, different expectations. Men just did things back then.

* When we say family run, we mean it! Andrew, Ivy, me (Siobhan), and Asha. Hobart last year!
We drove around East Maitland for a while, trying to find where Grandad grew up. Never found the actual house. The streets had changed, the old references didn't match up anymore. But the kids were good sports about the detours. Andrew got quiet at one point, looking at some weatherboard places near the railway line. "Could've been any of these," he said. That was enough and regretting not listening more to his aunties tales as a kid.
The Orange Tree became our cafe. Went there three times in four days. Ivy had the same iced chocolate every visit. Refused to try anything else, which is very Ivy but only as they didn't have matcha - at the time.
Maitland has that feeling of a town that knows what it is. Hunter Valley, mining heritage, flood plains, old pubs that have seen a few cycles of boom and quiet. Not trying to be anything else.
We've been sending flowers to Maitland for years through our partner florist network. Real florists with real shops, not a warehouse in Sydney posting flowers and hoping for the best.
Tasmania I understand. Bass Strait makes visiting hard. Flights cost money, the ferry takes time. When you can't get there, flowers bridge the gap.
Maitland is different. It's two hours from Sydney. Thirty minutes from Newcastle. You COULD visit more often. You just don't. Life gets busy, weekends fill up, and suddenly it's been six months since you saw Mum.
That's a different kind of guilt. Not "I can't get there" but "I should get there more and I don't."
Flowers won't fix that. But they're a gesture. They arrive at the door and say "I'm thinking about you, even when I'm not making the drive." The recipient knows you stopped what you were doing, made a choice, spent actual money. That's not nothing. That's effort expressed through action when the action you'd prefer keeps getting postponed.
Ordering flowers online makes people nervous. You're spending money on something you'll never see, trusting a company you've never used, hoping it lands well for someone you care about.
"Will they actually look good?"
We don't have a warehouse. We don't post flowers. When you order to Maitland, that order goes to a real florist with a real shop in the Hunter. Someone who's trained, who takes pride in what goes out the door, who has a reputation in their own community. They're not following a laminated recipe card. They're making something they'd put their name on.
"What if they don't arrive?"
Same day delivery if you order by 2PM weekdays, 10AM Saturdays. Our florists are local. Your flowers are made that morning, delivered that afternoon.
"What if something goes wrong?"
Call us. 1300 360 469. Real people answer, six days a week, based in Armidale. Anna's been with us 15 years, ex-florist, knows this industry inside out. If something's not right, let us know within 24 hours. We'll sort it. Replacement, refund, whatever makes it right. We'd rather fix a problem fast than lose your trust for good.
"I don't know what to pick."
Our Florist's Choice option lets the florist select what's freshest that day. Takes the guesswork out. Or browse by colour if you know the recipient's taste. Yellow flowers for bright and cheerful, pink for soft and classic, natives for something distinctly Australian.
"Am I paying $80 for $30 worth of flowers?"
Our florists don't pay us membership fees. A $70 order means $70 worth of flowers, not half disappearing into franchise costs. You get value because we're not squeezing our partners.
There's a particular feeling when you're standing in your own shop on a quiet Wednesday in June and the till has $25 in it. You question everything. Why did we do this? What were we thinking? Will this ever work?
That was us, 2007. Andrew and I had bought a florist and gift shop in Kingscliff NSW the year before. I was pregnant with Asha. We had no flower experience. Our accountant told us not to do it.

* A 2006 photo of our flower shop in Kingscliff, lime green walls and all.
We learned behind that counter. What to say when roses don't match what someone pictured. How to handle a funeral order when the family is barely holding together. How to absorb someone's bad day without making it worse.
When something went wrong, there was no hiding. No support ticket. Just us, face to face, sorting it out or losing that customer forever.
That's why we don't charge our partner florists membership fees. We remember how tight margins were. That's why florists trust us. We've been where they are.
The pivot to online happened by accident. Previous owner had paid for a Yellow Pages ad (the actual book) and we were getting 40 plus calls a day for places we couldn't reach. One cold June day, barely any sales, we thought: what if we found florists in other towns and asked them to help? No fees, just a small commission covered by adding extra stems.
Every florist we approached said yes. That was 2008. Now we've got over 800 partners across Australia. We're not a corporation. We're two people who started with one shop and figured the rest out as we went.
Father's Day means more than people expect in towns like Maitland. Working dads, tradies, miners, blokes who've spent decades getting up early and coming home tired. Like Andrew's grandfather. Engineer underground, tennis champion on weekends, never talked about himself much. That generation didn't.
Flowers might not be the obvious gift for him. But here's the thing. A delivery arriving at his door says something a text can't. It says you stopped, thought about it, made a decision, followed through. He'll pretend to be unbothered but he'll mention it later, in passing, to someone else. That's how you'll know it landed. We do birthday flowers for him too, if the timing's not Father's Day.
Graduation flowers mark a moment. Finishing school, finishing TAFE, finishing uni after years of juggling study and part-time work. In regional towns, these achievements sometimes get less fanfare than they deserve. Everyone assumes you'll just figure it out. Flowers arriving on the day say someone noticed.
Housewarming orders are picking up for places like Maitland. People priced out of Sydney and Newcastle, finding they can actually afford something in the Hunter. First home, fresh start. Flowers waiting when they walk in sets a tone.
Our flower arrangements come in containers ready to display. Our flower bunches need a vase but give you more bloom for your dollar. If budget matters, check the flowers under $60 range.

* I did my best to visually represent what happens when you order, kind of cute hey.
Order by 2PM weekdays or 10AM Saturdays for same day delivery. Delivery fee is $16.95, subsidised if outer areas run higher.
We cover Maitland and surrounding areas. East Maitland, Rutherford, Thornton, Metford, Telarah, out towards Cessnock and the lower Hunter. Both towns are part of Andrew's family history, so they feel like home ground to us. Not sure if we reach your spot? Call and ask.
Nobody home? Our courier finds somewhere safe, out of the sun, out of view from the street. If nowhere works, they call the recipient. We don't leave flowers baking on a doorstep.
For funerals, we contact the funeral home to coordinate timing. These can't be late. For hospital deliveries, give us the ward and bed number.
Business addresses usually see delivery by 5PM, residential by 7PM. Can't guarantee exact times, but we try.

* Our official Trusted Service Award from Feefo for 2025
We partnered with Feefo back in 2013. Review platform endorsed by Google. Only verified customers can leave reviews. We can't delete the negative ones. Can't get mates to write nice things. Completely independent.
In the last 12 months: over 3,000 reviews. Feefo Trusted Service Award in both 2024 and 2025. But numbers are abstract. Here's what those reviews actually tell us:
The biggest fear with ordering flowers online is "will they look anything like the picture?"
Lynn put it simply: "Pleased with arrangement and told flowers looked better than the photo."
That's not luck. That's what happens when real florists make your order instead of warehouse workers following a laminated card.
People worry about ordering from interstate or overseas. Will it actually work?
Marion ordered from Scotland for her daughter-in-law in Australia: "Service very efficient, arrived on the day, flowers looked lovely. My daughter in law loved them. Thank you from Scotland."
Scotland to the Hunter Valley. Same day. Looked lovely. That's the whole point of having 800 local florists instead of posting from one warehouse.
Some people don't know what to pick. They need guidance, not just a website.
Garry called us: "I had not used Lily's before but found it to be very helpful for me to be guided to the suitable flower arrangement. Thank you for your time and patience."
We have a phone number. Real people answer it. If you're stuck, we'll help you figure it out. That's increasingly rare and we know it.
And the thing we obsess over: does the person receiving them actually like what arrives?
Sandra: "Thankyou so much for your beautiful bouquet for our special friend. Easy to follow and well displayed."
Another customer: "Excellent phone manner, spoke very clear, and great delivery service. We would highly recommend."
Over 3,000 reviews. First-timers to regulars. People trusting us with funerals, birthdays, apologies, just-because moments. Every review teaches us something. The good ones confirm we're on track. The not-so-good ones show us where to improve.