Same Day Delivery - Mermaid Beach Wide
Mermaid Beach is in that central Gold Coast pocket between the highway and the beach. Broadbeach is just up the road, Robina not far the other way, but this suburb has its own character. Families and retirees who actually live here year round rather than visiting for a week in January. Canal homes where the GPS sometimes gives up trying to find the right driveway.
When you order flowers through us to Mermaid Beach, a local Gold Coast florist makes your arrangement that morning using what's fresh from the markets. They're a actual shop with a real address, not a warehouse in another state. People who know these streets. That's how we've always worked.

* You order. We connect with a local florist. They deliver. No post, no boxes.
Same day delivery is available if you get your order in before 2pm on weekdays or 10am on Saturdays. Delivery is $16.95 and we're subsidising that because actual costs on the Gold Coast often run higher, especially with traffic and fuel. No Sunday delivery though. Anna, our florist who spent fifteen years on the bench before joining us, will explain why.
"Flower markets close Saturday afternoon," Anna says. "So anything going out Sunday is made with Friday stock. By Sunday you've already lost about thirty percent of the vase life. That's three days of sitting around before the flowers even arrive. I won't do it."
It's a quality decision, not a scheduling problem. We could technically make it work. We just won't, because the flowers wouldn't be good enough.
But more than that, Sunday's are rough for the network, a large portion of them close, while ones in big shopping centres like Pacific Fair are open, keeping tabs on them is quite the business challenge.
Mermaid Beach has a mix of demographics that shows up in what people order. Retirement birthdays. Grandkids sending flowers to grandparents in canal homes. Get well arrangements going to people recovering at home rather than in hospital. It's an established suburb where people have lived for decades, which means a lot of milestone occasions.
Anna, who worked as a florist for fifteen years before joining us, notices patterns in what works for different situations. For milestone birthdays she likes arrangements with structure and presence. "A 70th or 80th birthday isn't the same as a 30th," she says. "You want something that looks considered, not just cheerful. Good height, strong focal flowers, colours that feel celebratory but not juvenile."
If you're sending sympathy flowers, our florists can coordinate timing with funeral directors in the area. That matters more than people realise. Flowers arriving too early sit in a back room. Too late and they miss the service entirely.
For someone recovering at home, a boxed arrangement works better than a hand-tied bunch because they don't need to find a vase or trim stems. Small practical detail, but it matters when someone's not feeling well.
Our Florist's Choice at $71.95 lets the local florist use what's best that morning. If you need something smaller, we have flowers under $60. Call 1300 360 469 if you want to talk through options.
Andrew has been coming to Mermaid Beach since he was a kid. His family would drive up from Sydney for holidays and Putt Putt was always part of it. That ridiculous yellow golf ball on the sign, visible from the road, basically a landmark. He went back during schoolies in 1991, which tells you something about how long that place has been there.
We drove past it just recently and the ball was gone. Cyclone Alfred knocked it over. There's something strange about landmarks disappearing. You don't realise how much you've used them as a mental anchor until they're not there anymore. The course is still running, the sign is still there, but the ball is missing and it looks wrong - thankfully, it's back up now!
Our kids spent years training at a high performance gym near Mermaid Beach for netball. Every week, back and forth. You get to know an area differently when you're driving through it that often. The traffic patterns, which streets flood, where the school zones slow everything down. It becomes familiar in a way that tourist visits never do.
And Etsu. If you haven't been, it's a Japanese restaurant that's genuinely worth the drive. It's our favourite on the Gold Coast, despite living nowhere near it. That probably says something about how good it is.

* My family in 2024. We started Lily's Florist in Kingscliff when Asha was a baby. Now we coordinate 800 plus partners while driving the kids to the gym at Mermaid, eating dinner at Etsu or even while walking our dog Bindi.
You order through our website or over the phone. We match your order with a local Gold Coast florist who can deliver same day. They make the arrangement fresh, using flowers from that morning's market run. Then they deliver it themselves.
No middlemen warehouses. No flowers sitting in cold storage. The florist who makes your arrangement is usually the same person who carries it to the door. That's the model we built back in 2009 when we realised shipping flowers from one central location was never going to work.
Our network has over 800 partner florists now. We don't charge them membership fees and we don't skim from their labour. They add a few extra stems to cover our commission and pass on the full value to you. Simple. The complicated version involves warehouses and box trucks and wilted petals. We went the other way.

* This is the shop we bought in 2006. Zero experience, a baby on the way, and our accountant told us not to do it.
Anna has thoughts on this. "Gold Coast summers are hard on flowers," she says. "The humidity is actually helpful for keeping petals hydrated, but the heat in delivery vans can undo all of that if you're not careful. Good florists here know to schedule runs so flowers aren't sitting in vehicles during the hottest part of the day. And they wet pack anything going more than twenty minutes."
This is why local matters. A florist who knows the Gold Coast climate makes different choices than someone following a generic playbook from a warehouse in another state.
The climate determines which flowers hold up best too. Summer on the Gold Coast, December through February, is tough on delicate European blooms. Anna steers people toward tropicals and natives during those months. Orchids, ginger, heliconias, strelitzia. Flowers that evolved to handle heat and humidity rather than fight against it.
"Roses struggle in January," she says. "Not impossible, but you're working against the weather. A tropical arrangement will last twice as long and look better doing it."
Winter opens up different options. June to August, when temperatures drop to the low twenties, European varieties that would collapse in summer perform beautifully. Peonies when they're in season, ranunculus, anemones, premium roses. The mild Gold Coast winter is actually ideal for flowers that prefer cooler conditions.
For occasions that could land any time of year, Anna recommends chrysanthemums, native waxflowers, and certain lily varieties. They're consistent regardless of season. Not as flashy as some imported blooms, but they last and they don't sulk in the heat.
One customer ordering from Canada to Broadbeach wrote: "its the 2nd time in less than 3 months that I order from CANADA for deliver in Broadbeach, the flowers are gorgeous and in full bloom .The person receiving them is extremely pleased the delivery timing is perfect and courteous. thank you so much you've made very special person very HAPPY."
Anna notices things in reviews that most people miss. "Gorgeous and in full bloom tells me the florist timed it right," she says. "Flowers that arrive in full bloom were selected at the right stage of opening. Too tight and they never open properly. Too open and they're already past their peak. Getting that balance right takes experience."
Another customer from the UK ordered last minute for their mum on the Gold Coast: "I made quite a last minute order from the UK for my mums birthday - who lives at the Gold Coast, Aus. It was really easy and simple to place the order online. I placed the order the night before delivery and they arrived with my mum by 10am the next day- part of their standard delivery service. The flowers were gorgeous and high quality. I had a very surprised and happy mum!"
We've got over 23,000 verified reviews on Feefo and we've won their Trusted Service Award for 2024, 2025, and 2026. Three years running now.

* Feefo Trusted Service Award 2026. Three years running now.
Problems happen occasionally. Flowers that don't match what you ordered, deliveries that go to the wrong address, arrangements that arrive damaged. When they do, contact us within 24 hours.
Email photos of both sides of the arrangement to [email protected] or call 1300 360 469. We'll fix it with either a replacement delivery or a refund, depending on timing and what makes more sense for your situation.
Our Armidale quality team handles all of these. "Nine times out of ten it's a miscommunication somewhere in the chain," she says. "The customer expected pink, the florist interpreted it as coral. Easy fix. The remaining one out of ten is usually delivery mishaps, and those we sort out immediately."
If you need to change delivery details after ordering, use the same email address. The earlier you let us know, the more options we have.
Siobhan Co-founder, Lily's Florist
Siobhan runs Lily's Florist alongside her partner Andrew from their base near the Gold Coast. They bought a flower shop in Kingscliff in 2006 with zero experience, against their accountant's advice, and somehow turned it into an Australia-wide network of over 800 partner florists. Their daughters Asha and Ivy grew up in the business and most decisions are still made at the dinner table or on the drive to sport.