Flower Delivery Raceview: Same Day

Need flowers delivered to Raceview today? Order before 2pm weekdays (10am Saturday) for same-day delivery. We're Lily's Florist, an Australian family business that's been coordinating flower deliveries across Queensland since 2009. Call 1300 360 469 or order online in under two minutes. Delivery is $16.95 to Raceview and surrounding Ipswich suburbs. This isn't some corporate flower warehouse. We partner with real florist shops who craft arrangements by hand and deliver them fresh. Stick around for the story of how a Yellow Pages ad in a tiny Northern NSW shop accidentally built a network of 800+ florists.

* Our family in 2026. Siobhan and I started Lily's when Asha was a baby. We still make every Raceview business decision at our dinner table.

Flowers That Fit Raceview

There's something grounded about Raceview. It's not flashy or pretentious. It's working families, backyard barbecues, kids' birthday parties at the local park. The flowers people send here need to match that energy. Bright, cheerful, nothing overwrought.

When someone's just bought their first home on Cascade Court or finally settled into a rental near Raceview Shopping Centre after months of searching, flowers say "we're proud of you" without making it weird. Bright gerberas in a mixed bunch work perfectly. They're unpretentious but still special.

Then there are the mums. School mornings at Raceview State School, juggling work and pick-ups and everything in between. When your sister or best mate is having one of those weeks where the dishwasher breaks and someone's got head lice again, a burst of colour on the kitchen bench helps. Native arrangements with waratahs or kangaroo paw feel right. Hardy, Australian, no-nonsense.

And funerals. Raceview's a suburb where people stay, where three generations might live within ten minutes of each other. When someone passes, the whole street feels it. White lilies or mixed sympathy arrangements are what we see ordered most often. Respectful, traditional, nothing flashy.

Anna's Recommendations for Raceview

Anna's been with us for over 15 years. She started as a florist, qualified with proper training, and now does our bookkeeping. But she still knows flowers better than anyone. I asked her what she'd recommend for someone sending flowers to Raceview.

Bright Mixed Bunch with Gerberas

"Gerberas are underrated," Anna says. "They're not fancy but they last. Eight to ten days if you change the water daily. For Raceview, I'd include pink and orange gerberas with some solidago for height, maybe purple statice for filler. The key is stem selection. You want gerberas with firm, straight stems and tight centres. If the centre's browning or the petals are drooping at purchase, they're already past their best. These are affordable flowers that bring serious cheerfulness. Perfect for a new home, a thank-you, or just because. Transport them upright in water if possible, never let them dry out during delivery. The subtropical heat in Ipswich means you need flowers that can handle warmth. Gerberas cope brilliantly."

> View all our gerbera daises

Native Australian Arrangement

"Natives suit Queensland," Anna tells me. "Waratahs, kangaroo paw, banksias. These evolved for our climate. They're tougher than European imports and they don't wilt in the heat. For Raceview I'd design an arrangement with red waratahs as the hero flower, yellow and orange kangaroo paw for contrast, and some eucalyptus foliage for texture and that distinctive scent. The longevity on natives is exceptional. Two weeks isn't uncommon if they're conditioned properly. That means cutting stems at an angle, stripping all foliage that'll sit below the waterline, and using cool water. These arrangements feel distinctly Australian, which resonates with people. No one wants flowers that look like they were designed for a London hotel lobby."

> Check out our native Australian Arrangement

Classic White Sympathy Arrangement

"Lilies are the standard for funerals and there's good reason," Anna explains. "Specifically Asiatic or Oriental lilies. They're elegant without being ostentatious. I'd pair white lilies with white roses, some white chrysanthemums for fullness, and Italian ruscus for greenery. The trick with lilies is they arrive in bud. You want buds that are showing colour but not fully open. They'll open over the next few days. Remove the stamens once they open to prevent pollen staining the petals and anything nearby. Funeral flowers need to last through the service and ideally several days after at the family home. This combination holds up well. The scent of lilies is powerful but comforting in the right context. For a Raceview family dealing with loss, traditional white arrangements show respect without overthinking it."

> See all our white funeral flowers

Asha's Netball and The Best Chai in Queensland

April 2025, our eldest daughter Asha had her state rep netball tournament in Ipswich. We spent days there, watching games, sitting in stadiums, doing the whole proud parent thing. We loved the town, genuinely. There's something about Ipswich that feels real, unpretentious, proper Queensland.

Between games we needed coffee, food, somewhere to decompress. We found this cafe called Ellen & Rod. Became our second home over those few days. Andrew kept going on about their espressos (he's particular about coffee), said they were awesome. I got hooked on their Sticky Chai Tea. Not the powdered stuff, they actually make it there. It was so good I bought a large bag to take home with us. Still drinking it now, still reminds me of those netball days.

Day 3 though, Asha got injured. Concussion check required, straight to Ipswich Hospital. That's parenting at sports tournaments, the highs and the sudden scary moments. The hospital staff were excellent, thorough, professional. She was okay, thank goodness, but it gave us a different perspective on Ipswich beyond the netball courts and cafes.

That's not business research, that's spending actual time in Ipswich as a parent watching your kid compete at state level, then sitting in emergency because sport can be brutal sometimes. You get to know a town differently when you're there for something that matters. Our partner florists who serve Raceview and the surrounding Ipswich suburbs, they're part of that community. They know the streets, the sports complexes, where the hospital is, where life happens.

Raceview specifically surprises me every time with the consistency of orders. It's not the flashiest suburb but people there are sending flowers for all the regular reasons. Birthdays, anniversaries, apologies, congratulations. Just regular people wanting to make someone's day better with flowers.

The Yellow Pages Origin Story (The Very Short Version)

In 2006, Andrew and I bought Kingscliff Florist in Northern NSW. We had zero experience with flowers. Our plan was to scale down the flower side and build up gifts. Organic skincare, baby products, that sort of thing. Then the phone started ringing. Forty calls a day, minimum. People wanting flowers delivered to Pottsville, Tweed Heads, random places like Taree and Townsville.

* The shop where it all started in Kingscliff before going fully online almost 4 years later. No aircon and zero experience: it taught us that local care beats corporate warehouses or production lines

Turns out the previous owner had taken out a Yellow Pages ad (yeah, the book) right before we bought the business. So we're stuck with this giant ad bringing in hundreds of calls for areas we couldn't deliver to. We were saying "sorry, no" twenty times a day.

One cold afternoon in 2007, counting the tiny amount of money we'd made that day (probably around twenty dollars), exhausted with a new baby in the back room, Andrew and I looked at each other and thought: what if we took these calls? What if we found florists in these towns and asked them to make the flowers for us?

It was completely untested. We drove out to Murwillumbah with our daughter Asha in her baby seat, sweating in a car with no air conditioning, rehearsing what we'd say to the florist at The Flower Shed. I was so nervous. I placed Asha on the floor of the shop while I talked to the owner and she immediately pulled herself up on a display stand and smashed a gift on the floor. Great start.

But the florist said yes. We'd build her a website, send her all the orders from it, charge no membership fees. Just asked that she add a few extra flowers to each bouquet to cover our commission. That single partnership became the foundation of Lily's Florist. Today we work with over 800 florists across Australia, including multiple partners across Ipswich and surrounding suburbs.

> Read the long version

Why Feefo Is Important to Us

In 2013, we partnered with Feefo, which is one of the only truly verified review platforms out there. Google endorses them because they only collect reviews from actual customers. You can't fake it, you can't get your mates to write glowing reviews, you can't delete the bad ones.

* Verified trust. Our 4.3 star rating comes from 23,000 plus customers. We are proud to be two time Feefo Trusted Service Award winners

Since then we've collected over 3,000 verified reviews. In 2024 and again in 2025, we earned Feefo's Trusted Service Award for outstanding customer service. That requires at least 50 reviews with an average rating of 4+ stars. We received 2,593 reviews in 2024 alone, more than 60 times the minimum.

Flowers are subjective. Three people can look at the same arrangement and have three completely different reactions. That's terrifying when you're putting yourself out there with an independent review platform. But it keeps us honest. The reviews (good and brutal) help us improve products, service, delivery logistics.

Still a Family Business

Andrew and I still run Lily's Florist from our base between Kingscliff and Armidale NSW. Our daughters Asha and Ivy have grown up watching this business evolve. Asha just graduated Year 12 and might join us soon. Business decisions happen at the dinner table or in the car driving to netball (Ivy still plays at HDNA Mudgeeraba when we're on the Gold Coast).

We don't have boardrooms. We don't have a marketing team or a pile of solicitors. It's us, our small team in Armidale who answer phones and process orders, and our 800+ partner florists who make and deliver the flowers.

When you order flowers to Raceview, you're ordering from a Mum and Dad who accidentally stumbled into the flower business through a Yellow Pages ad, learned as we went, made countless mistakes, and somehow built something that connects people across Australia.

About the Author

Siobhan | Owner, Lily's Florist

Siobhan co-founded Lily's Florist in 2009 after buying Kingscliff Florist in 2006 with her partner Andrew. What started as a struggling flower and gift shop in Northern NSW accidentally became a national flower delivery network after a Yellow Pages advertisement brought in hundreds of calls for areas they couldn't service. Today she oversees operations across 800+ partner florists and has coordinated tens of thousands of flower deliveries across Australia. Based between Kingscliff and Armidale NSW, Siobhan still makes business decisions at the dinner table with Andrew and their two daughters, Asha and Ivy.