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Flowers Delivered to Redan, Half the Street Lives Alone

You moved away. She didn't. Half of Redan lives alone, so the flowers we deliver are often the only visitor a quiet kitchen sees all week. They go to a small fibro cottage off Skipton Street, to the porch the postie already knows, standing in for the call you meant to make. Andrew here. Siobhan has run the Ballarat side of this network since 2009, and still remembers the first yes from a florist on the other end of the phone. Order before 2pm and it is at the door this afternoon.

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Why a Rose Lasts Twice as Long in a Redan Lounge Room as It Does in Brisbane

Anna, qualified florist | fifteen years on the bench, on the phones until mid-2013

People think a Ballarat winter is a comfort thing for the recipient. It is botany. The cool-room conditions a Brisbane florist pays a power bill for in February are running for free in a Redan living room from May through to September. Cold slows the bacterial growth in the vase water, slows respiration, the stem still breathing after it has been cut, and holds moisture in the petals where warmth would pull it out through the cuticle. A florist-grade rose, conditioned properly, gives you ten to fourteen days here through winter. The same rose at twenty eight degrees in Brisbane is a four-day flower.

The supply chain helps. Most of what arrives in a partner florist's bench bucket near Redan came up the Western Freeway from Epping overnight, ninety minutes of refrigerated road. Interstate freight would be three days, and you can see the difference on a sweet pea. From December through April there is a second advantage worth naming. The mixed arrangements in this region often carry dahlias grown in the Central Highlands, an hour from where they get delivered. The bench florist picks them out of the bucket Tuesday morning. By Wednesday afternoon they are on a kitchen bench off Skipton Street.

For sympathy work the rules change again. A funeral arrangement to F.W. Barnes and Son needs to be at the chapel sixty to ninety minutes before the service, and they are closed Sundays, so a Saturday afternoon service means a Friday order at the latest. I have seen a summer arrangement wilt in the back of a closed car during that window, and a winter one barely notice. Timing is what matters at Barnes. The climate does the rest.

How an Order to Redan Actually Moves

In 2008, in our little flower shop in Kingscliff, the tally on the wall said fifteen calls a month for the Ballarat side of Victoria. The first call we made to a florist out that way took ten years off me. She said yes anyway.

What happens to your order when it hits our flower network. The chalkboard shows the actual process. In 2008, it was that simple, and the process has not changed since.

What happens to your order when it hits the Lily's Florist network
1
Order online by 2pm, or ring 1300 360 469
2
Sent to the partner florist as a paid order, no fees taken from the bouquet
3
Stems come out of the cool room and on to the bench that morning
4
Hand-built on the bench that morning
5
Driven to a Redan address by mid-afternoon

What People Send to Redan, and How to Get It Right

Most of the orders we see for Redan fall into three buckets. A sympathy arrangement going to a service at the funeral home on Darling Street, a get-well bouquet to one of the two hospitals two and a half kilometres north on Drummond Street, or a milestone birthday going to a quiet house off Latrobe Street where the recipient has been thinking about an interstate child for half the morning. The buyer is usually a long way from the person they are thinking of, and the order is doing some of that talking on their behalf.

Flowers for a Funeral at F.W. Barnes and Son, or a Home Down the Road

There are two questions in a sympathy order to Redan and the funeral home decides one of them. Some families ask for the flowers at the chapel during the service. Some prefer the order arrives at the home address the next day, when the rest of the house has gone home and the kitchen is quiet.

For the chapel run the order needs to be in the day before any weekday service, or by Friday for a Saturday service. If the news only landed this morning, pick the florist's choice option and trust the bench. The decision energy is better saved for the people who need it.

Anna, Qualified Florist

White is the safe colour for almost any funeral I built for from the Pottsville desk. Roses, lilies, chrysanthemums, lisianthus. If a family asks for colour, they tell you, and you listen. Half of Redan's residents tick no religion on the census, and that has changed the funeral conversation, but it has not changed the flowers themselves. For a celebration-of-life service, the family will name the deceased's favourite colour. Pink stocks. Blue iris. Yellow gerberas. The florist works to what the family names. Templates do not survive the conversation. A card message of "thinking of you and your family" or "with deepest sympathy" is enough. The card outlasts the flowers in a sympathy delivery. Families keep them in drawers for years. Flowers do not cover what just happened. They mark that you tried to.

Get the Patient Name and the Ward Number Right Before You Order

Both hospitals that serve Redan sit two and a half kilometres north of the suburb, on the same short stretch of Drummond Street North. Reception at either site takes the bouquet at the front desk. The ward clerk picks it up. Nursing staff carry it through. From front door to bedside is usually thirty minutes to three hours, in our experience.

The order needs the patient's full name and the ward number. Wards have their own numbering separate from rooms, and the ward number is what reception uses. For a maternity delivery, address it to the mother by name. Day two of an admission is the better delivery target than day one. Day one the patient is dealing with paperwork and tests, and the room is still being sorted.

The default safe move for a hospital ward is no lilies. Pollen transfers on clothing, fragrance travels in a shared ward, and the patient in the next bed might be on chemotherapy for something the visitor does not know about. A box arrangement works better than a hand-tied bouquet for ward delivery. The ward does not stock spare vases. A florist-grade rose in a box, conditioned to give ten days in a cool room, sits on the bench for the whole admission and travels home in the box on the day of discharge. If the admission is serious, send soft whites. Bright colours read wrong in a serious ward, and the recipient knows what the colour means without reading the card. Hospital cards work best short. Two lines is plenty.

When the Birthday Is Mum's Seventieth and You Live Three States Away

A large share of Redan's households are one person living alone, well above the state average, and it shows up in our order book. A lot of milestone birthdays go to mothers and fathers in this suburb from children who moved up the coast for work years ago.

The cottage layout helps with delivery. Almost every Redan home has a covered front porch or a safe spot inside the side gate. The driver leaves it there if the recipient is out, photographs it on the doorstep, and the recipient finds it within an hour or two of getting home. For a seventieth, most senders go one tier above their regular birthday default.

A milestone needs an arrangement built for the occasion. Hospital bouquets stay in hospitals. A florist's choice with structure works better here. Roses, lisianthus, stock, in a colour the recipient actually likes. Lisianthus reads more delicate than rose. It opens slowly across the week. The recipient watches it happen. If last year's order was roses, ask the florist for something different this year. The recipient remembers what arrived last June. A fifteen degree living room slows everything down. An arrangement built Wednesday morning is still presentable the following Wednesday. For a milestone, that matters. The card sits on the kitchen bench, the photo gets sent to the grandchildren, the flowers keep going. A card message of "happy seventieth Mum, wish I was there" is short enough to land and long enough to mean it.

You have until 2pm. After that, the order is tomorrow. The recipient will not know either way.

See Flowers Under $60

What If You Are Sending to Redan and the Recipient Has Not Said What They Want?

You do not need a category to send flowers. Most orders to Redan come from someone who has not asked the recipient what they want. That is the whole point of a surprise. The risk is picking the wrong thing and the recipient feeling like they got a default.

For an unfamiliar recipient, the florist's choice arrangement in the value tier is the right answer eight times out of ten. The bench florist picks from what came in strong that morning, builds to a colour the recipient has not told them not to use, and the order costs less than the made-to-photo options. A bouquet that lasts a fortnight is more memorable than a bouquet that matched a photo for one afternoon. In a winter Redan room off Skipton Street, the value tier still gives you that fortnight.

How Ballarat and Redan Became Part of Our Story

Way back in 2008, sitting in our little flower shop in Kingscliff, the phone rang constantly. People from our area wanting flowers sent everywhere, and I mean everywhere. We kept a tally on a piece of paper, well many of them, stuck to the wall behind the counter. Ballarat and all its suburbs like Redan kept coming up, over and over. About 15 calls a month from locals in the Tweed wanting to send flowers to family in Ballarat. After saying "sorry, we can't help" for the hundredth time, we looked at each other one quiet Tuesday afternoon and thought, there's got to be something we can do here.

I remember the first call to a Ballarat florist. Nervous as anything, baby Asha on my hip, trying to explain this weird idea we had. We'd send them orders, no fees, no catches, just add a few extra flowers to cover a small, transparent commission. The florist on the other end went quiet for a moment, then said "Yes, absolutely yes!" That one phone call changed everything. Ballarat became one of our first 20 delivery locations, even before Lily's Florist was officially born.

Our Kingscliff shop, where Lily's Florist began in 2008

How to Order Flowers to Redan

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays for any Redan address. No Sunday delivery. For a funeral service, get the order in the day before, or Friday for a Saturday service.

Delivery $16.95

Subsidised delivery to every Redan address. Cool climate means the doorstep is rarely the enemy. The driver photographs the safe-spot drop if the recipient is out.

Hospital and Funeral Routing for Redan Senders

Both hospitals that serve Redan sit on Drummond Street North. Deliveries go to reception at the main front door, which logs the patient under their full name and ward number, then the ward clerk collects and nursing staff carry the arrangement to the bedside. From our florists' experience the round trip from reception to ward takes between thirty minutes and three hours, depending on the time of day and the ward. For a funeral arrangement, our partner florist times the delivery to sixty to ninety minutes before the service starts, and the chapel that serves most Redan services is closed Sundays, so a Saturday service needs a Friday order placement. Order before 2pm today and the flowers are at the address this afternoon.

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After You Order

You will not see the box being built. The website cannot give you that. When the order goes through, our system matches it to a partner florist in or close to Redan and the brief leaves our queue. They build it that day from the stems they bought at the Melbourne market that week. The chalkboard further up the page shows the actual process. It has run that way since 2009.

If the flowers do not look right when they arrive, email a photo to [email protected] the same day. We ring the partner florist, ask what happened, and sort it before the day is over. Three days later is harder. I think about that on a Friday when the week's calls come in and there is nothing left to fix from Monday. The system is built to catch the issue before it grows. It works most of the time.

A note from Siobhan, my wife and the other half of all this

The thing nobody tells you about ordering flowers to someone three states away is the bit afterwards. The bit where you have done the thing, you have pressed send, and now you are waiting for a phone call that might come at three in the afternoon or not until tomorrow morning. The recipient might be at the shops, or at a friend's place, or sitting in a quiet kitchen looking at the arrangement and feeling something they need a minute with. Give them the minute. The gesture has already done its work in that room whether they have managed to text you back yet or not.

I took the call from a son in Bendigo who wanted lilies sent to his father on the ward after surgery. I told him no, not there, because the man in the next bed might have been having chemotherapy for something the visitor could not have known about. He sent chrysanthemums instead, boxed so they would not need a vase the ward did not have. Two days later he rang again, just to say the nurses had thanked him for it. That is the kind of thing you only find out if you are the one who answers the phone.

The driver knocks if someone is home. Otherwise they find the porch and photograph the drop. If you need to change anything, ring 1300 360 469 between 7am and 6pm weekdays, or 10am Saturdays. We will be the ones who answer. If you live in Redan and would rather walk into a shop yourself, the page above is built for the long-distance order. The phone answers either way.

ABN: 17 830 858 659

We Also Deliver Nearby

The same partner-florist run that drops in Redan covers the suburbs along the southern Ballarat catchment.

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I am the half of Lily's Florist that has been on the phone since the network started in 2009. The pages on this site for Ballarat suburbs are written from the Tweed Coast, where the flower shop that became this network still sits at 13/22-30 Pearl Street in Kingscliff. I have never lived in Redan. I have shipped a lot of flowers there. The number on the wall in 2008 said fifteen a month. It is more than that now.

The suburb sits on Wadawurrung Country. Redan is named after a Crimean War fortress at the siege of Sevastopol. Sebastopol sits next door, named after the same battle, and most locals barely notice. I have read about the place more than I have stood in it. The long version of how we built the network sits on our About Us page.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.