Flower Delivery Sawtell: Lily's Florist

Look, sending flowers to Sawtell isn't just about getting blooms from A to B. When Jane send flowers to Sawtell told us our service was "easy to use and efficient" - that's exactly what we've been grafting away at for 17 years now. Simple as that sounds, getting there wasn't.

The Real Story Behind Your Sawtell Flowers

Here's something I've never really shared before. Back when we were drowning in those Yellow Pages calls at our Kingscliff shop (yeah, the actual book, mental right?), we kept a tally sheet of where people wanted flowers sent. Sawtell kept popping up, along with Coffs Harbour, and the likes of Bellingen to Bonville, all these coastal and hinterland spots that seemed worlds away from our tiny shop.

I remember one particular Thursday, must've been around August 2008 (close to my birthday), we'd had a few calls for Sawtell alone that month. Andrew and I were sitting there after closing, baby Asha finally asleep in her pram out the back, just staring at this list. The shop had made maybe $40 that day in actual walk-ins, but we'd turned away probably $500 worth of flower orders we couldn't fulfil. That's when it properly hit us, we were sitting on something here, we just had to figure out how to crack it. By then, we had a website for our partner florist in Coffs Harbour it's worth noting.

Building Trust, One Delivery at a Time

The thing about Sawtell is it sits in this perfect spot between Coffs and the smaller beach towns. When we finally found our partner florist who actually ended up being in Toormina, they got it immediately. No fancy explanations needed. She understood that people sending flowers from Sydney or Brisbane to their loved ones in Sawtell wanted that personal touch, not some warehouse-assembled bunch shipped overnight.

Speaking of trust, we've copped over 22,000 reviews through Feefo now. Not all glowing, mind you - flowers are subjective as all get-out. What one person sees as "lush and romantic," another might reckon is "a bit much." But that's the point of putting ourselves out there with a Google-endorsed review system we can't manipulate. Can't delete the ordinary ones, can't get our mates to write fake good ones. It's all real, warts and all.

Why Sawtell Deliveries Just Work

Our terms are really simple and that is to order before 2PM Monday to Friday, we'll get your flowers there same day. Saturday? Get your order in before 10AM. We don't do the whole "delivered sometime between now and next Tuesday" nonsense. Business addresses by 5PM, homes by 6PM. If something needs changing, give us 72 hours notice and we'll sort it.

One thing that makes me quietly proud - our team still answer our phones. Real people, in Armidale now (long story), not some call centre in who-knows-where. When you ring about flowers for Sawtell, you're talking to someone who knows the difference between Sawtell and Sapphire Beach, who gets that Bonville is just up the road, and who understands that yes, parking near First Avenue can be a right pain during summer holidays.

Still That Dinner Table Business

We're still making decisions over spag bol with the kids. Asha's about to finish year 12 (where did that time go?) and will likely go to Uni and do education at SCU, and Ivy's not far behind, but taller now which is hard to believe at only 14. No boardrooms, no marketing teams, no strategic planning retreats, just WhatsAPP and legit Post-it notes, albeit with a house full of women (including Bindi the cavoodle) most of them are pink. Just us, figuring it out as we go, one flower delivery at a time.

Your Sawtell flowers come from real partner florists with real shops, real rent to pay, and real expertise. They're part of our network of 800+ partners now, but each one still matters like that very first brave florist in Murwillumbah who said yes to our slightly bonkers idea all those years ago.

That's Lily's Florist. That's how we do Sawtell.