Nobody is home. It is forty-one out there. The sea breeze dies on the plain before the Nepean, so a January afternoon here hits 41 by three and Wallacia orders go out on the morning run. To a house off Mulgoa Road, to acreage behind a gate, to a ward at Nepean, to a family home after a Mass. You are at none of them. I'm Andrew Thomson, and Siobhan and I started Lily's Florist in 2009 from a spare bedroom at Casuarina. Order by 2pm today, or before nine and beat the heat.
Same day closes at 2pm weekdays. It is a build window: stems bought at dawn, the arrangement still to be made, then somebody drives it out down Mulgoa Road.
A village house behaves like any suburb. An acreage block with a gate is a different job, and it is about half of what leaves here. Then wards and maternity at Nepean, an aged care room up the highway, and the family home after a Mass.
An unshaded verandah out here reaches 41 degrees by mid-afternoon in January, and every ten it climbs roughly doubles how fast a cut stem ages, which is why these go out on the morning run.
Chrysanthemums are the toughest stem in this heat and we still will not send them as a gift here. In Italian and Maltese homes they are cemetery flowers. Anna explains below.
Sydney Flower Market at Homebush West, about 170 traders, buyers in from 4am. The stems going to a Wallacia gate and the stems going to a Mosman terrace came off the same trolley. What separates them is the last fifteen kilometres.
No shop of ours here, and never has been. It goes to a florist in or close to the village with the stems and the space that day. The trade is set out below.
The line at the top of this page
You have read that a partner florist makes your flowers. On its own that line tells you nothing about whether it is good news.
We have never had a shop in Wallacia. Your order goes to a florist in or near the village with your card message, your delivery notes and the money already paid. About 800 shops sit in the network. The number that matters to you is how many can be at a Silverdale Road gate by four this afternoon, and that number is small enough that we know their names.
If you live here and went looking for a florist in the village, that is why you did not find one. You order the same way somebody in Sydney does, and it comes out of Penrith either way.
You cannot walk in and point at a bucket, and you give up the certainty it looks exactly like the photograph. A different pair of hands builds it, and in a week when white stock is short they take the closest thing on the bench.
Want to see it first? Drive into Penrith and buy it over the counter. There are orders that deserve that.
Your order stops depending on one shop's Tuesday. Shut, short-staffed, out of white the week of a parish funeral, and it moves to a florist who is none of those things. It is also made the morning it lands.
On the swap, which is what people worry about most: a florist reaching for a substitute reaches for the best thing on their bench that morning, because their name goes on the card. If the change is a big one we ring you before it leaves.
A consumer investigation into online flower sellers sent test orders to regional addresses. Thirty-eight per cent never arrived. What you are usually choosing between out here is us and a box: packed in a warehouse on Tuesday, carried in an unrefrigerated van where the interior passes 40 degrees, landing Thursday. Two days of vase life gone before anybody lifts the lid.
We built it the slow way. Early 2009, Asha in the baby seat, driving out to a florist at Bray Park to ask whether she would take our orders, and telling her exactly what our commission was before she said yes. Same arrangement now, 800 shops later, and we answer the phone ourselves on 1300 360 469.
A shop joins by taking one order and getting it right. The ones that do not stop getting sent orders. That is the whole of the vetting, and it is why a shut gate on Silverdale Road is reachable at all.
Inland heat, the fruit bowl, and the one flower I hold back out here
People treat Sydney as one climate, and I did it too my first couple of summers here. The plain is drier and hotter, and one number governs the lot: every ten degrees roughly doubles the speed a cut stem ages, and each degree above 21 lifts water loss through the leaves by about seven per cent. A 41-degree verandah sits twenty over that line. The last hour on the slab costs more than the whole trip out.
Everything on that bench started at Homebush West. About 170 traders, buyers in from four in the morning. A carnation grown at Horsley Park, twenty minutes up the road from Wallacia, drives east to Homebush to be sold and comes back west to a workroom out this way. A hundred kilometres of road to cover twenty-five on the map.
In our experience chrysanthemums hold ten to fourteen days in that heat where a rose gives you three or four. Carnations run seven to fourteen on those waxy petals, with one condition nobody mentions: they are the most ethylene-sensitive stem we sell and they make their own in the warm. Stand them beside a bowl of bananas and fourteen days becomes three. Half the kitchens out this way put the vase on that same bench, and that bowl takes more carnations off me than the verandah does. Horsley Park grows gerberas as well, and I would keep those off a verandah in February; hollow stem, no lignin, the neck folds.
Fourteen days of vase life is worth nothing if the flower says the wrong thing at the door. In Italian and Maltese homes chrysanthemums are cemetery flowers, the ones that go out on the second of November, and from what families have told us they read that way on a birthday. Same in a Chinese household. At the funeral they are exactly right. Send that flower to the house the following week and you have said something you did not mean to. Unsure which kind of home it is? Carnations or natives do the same job in the same heat.
One week a year that flips. Around the second of November those families are at the graves at Penrith and Camden, and the chrysanthemum is the flower they want. Order it the week before, say what it is for, and the florist builds it tight and low so it holds on a plot in full sun. Against my own advice: it is the best-built flower on that market and it gets treated like a servo bunch.
On a block running off a tank or a bore the vase clouds around day three and people blame the minerals. It is bacteria, and tank water off a Wallacia roof carries a load the town supply does not. It seals the cut ends over before the flower gets a say in how long it lasts. Change it every second day, strip anything below the waterline, and re-cut on the angle each time; a flat cut sits the stem down on the glass and shuts the water off.
Andrew: these are our own dispatch timings for the Penrith to Wallacia run, about 15 km down Mulgoa Road. The temperature line is the shape of a hot January day on the Cumberland Plain. Treat it as a pattern, and check the forecast for your own day.
Lane A · order 9:00am
Doorstep at 29, eastern side still in shade. Every stem on this page survives that.
Lane B · order 1:45pm
Doorstep at 40 with the house empty until about half three. Inside the cutoff, and still the worst hour of the day. Send a box and name a shaded spot.
Lane C · order 2:15pm
Fifteen minutes past the cutoff costs a day. Late on a birthday is a disappointment. Late on a funeral cannot be fixed.
Andrew: the 2pm cutoff is the last order we can build. Lane A is the one we would rather have, and it is thirty seconds of your morning.
Lane A closes when you stop reading.
Order Now for the Morning RunSix kinds of address here. Tap the one you are sending to.
Half of Wallacia is village lots like this. Numbers visible from the road, a path to a door, somebody home by half three. Wallacia Public School is what drivers navigate by, so if you are near it, say so on the order.
Where orders come unstuck. In our experience the gate is shut, the house is 200 metres back, and nobody is in it between the school run and half three. Name a shaded spot or a neighbour and the driver stops guessing.
Thirteen kilometres northeast, admitting this whole postcode. From what our florists have seen it stops at reception and ward staff carry it up within a few hours. Intensive care, oncology and haematology tend to take none at all, so ring the ward first.
Maternity runs its own way inside the same building, and takes cut flowers when the wards upstairs will not. Keep the scent down: a room at 24 degrees with a bassinet at her elbow is no place for orientals. Address it to the mother.
Wallacia has no facility of its own, so a parent who has moved on is usually 13 to 15 kilometres up the highway. A room is the whole address now, and the table beside the bed is about the width of a dinner plate. We worked the rest out off the delivery notes: half were logged as left at reception with the family hearing nothing, so the order carries a room number now or we ring for one.
The funeral director takes one delivery and the house takes the other, and they are not the same flowers. Service flowers want the Mass date and the parish. Ask about the vigil too, because the rosary the night before is where most of the community turns up.
You will not see which of these it was. They will.
Address sorted. Now the easy half.
See Everything We Send to 2745Four situations account for most of what leaves here, and the situation settles the flowers long before the price does. Ordinary birthday orders sit underneath the lot, week in week out.
Two Different Orders, and the Parish Decides Which
Funeral or family home. Two different gestures, and you are sorting them with your head somewhere else entirely. Flowers cannot do much here. They mark that you tried, from the far side of the mountains, and on the day that turns out to be the thing people remember.
Wallacia has no cemetery. One was proposed for the village and refused in 2019, which is much of why services still go out to the Penrith and Camden parishes, with Sacred Heart covering Luddenham and Warragamba nearer home. Service flowers want the Mass date and parish on the order, because the florist rings the funeral director to confirm the window before building. Ask about the vigil: in Italian and Maltese families the rosary the night before is where the community gathers, and flowers timed only to the Mass land a day late. Bigger orders come in three pieces here, a casket spray, a church arrangement and a graveside piece, though most people send one and nobody at the Mass is counting.
The vigil is where the room is full, and the pieces get lined along one wall for everyone to walk past. Keep it white or cream and it sits in that row properly; colour belongs at the house, later. On the card, plain wins: "Thinking of you and your family" is enough. The flowers are gone inside a fortnight, and from what families tell us the card is still in a drawer years later.
White lilies open on their own clock. Order two days out and you get buds that have not moved. If the Mass is tomorrow, say so, and the florist picks stems already showing colour.
Wait Until They Are on a Ward at Nepean
Ward, maternity, or home again by Friday. Sort that first; the three want different flowers. Either way you are the wrong side of a thirteen kilometre drive, and half the people ordering do not yet know whether this is a small celebration or a way of standing in the room. I have made this delivery myself, back when we still had the shop at Kingscliff: Asha screaming in the car, 37 degrees on the windscreen, five minutes to get flowers to reception and nowhere to park. Reception is where it stops, and ward staff carry it the rest of the way, half an hour to three hours depending on the ward's day.
Wait until they are on a ward, and in our experience day two beats day one; day one is admission chaos. Hospital flowers want the full name, ward and room. For a new baby, address it to the mother. If it is palliative care, send them. That is the ward where they matter most. On the card: "Thinking of you. No need to reply."
Nothing hand-tied. Ward clerks keep no vases and no scissors, so a bunch in paper becomes a job somebody has to do for them. A box carries its own water and travels home again at discharge. Carnations are the ones I would put money on for a ward: seven days on a windowsill, nothing to smell across a two-bed room, no petal drop for the cleaner. I warned you off gerberas on a verandah in February; on a ward at 22 degrees they are fine, because that neck folds in heat. Leave the lilies out; the pollen travels on clothing and the person in the next bed did not ask for it.
The Sixtieth, and a Table You Are Not At
You are not going to be at that table. The flowers go in your place, a poor swap and the only one on offer. Trades families out here mark the round ones properly, so there will be a room of people who did turn up.
The morning run is the one you want here; by the time the party starts, flowers have had six hours on a table. A 60th birthday order to an acreage block wants a mobile on it, because an empty house at noon is the commonest reason a delivery comes back to us. On the card, "Happy 60th. Wish I could be there" does more work than a paragraph.
Ask for something already open. A tight bud on a 41-degree table might do nothing at all before she gets home. Gerberas and daisies carry colour further down a long table than anything at that money. If last year was roses, do not send roses; gerberas and lisianthus at the same money and she will clock it before she reads the card. A mixed bunch shifts as the week goes, too, so she gets a slightly different table every morning.
Christenings, Communions and the White Flower Weeks
You have been asked to bring flowers and you have no idea what the convention is. Nobody explains it, and everybody at the church seems to know already.
Thirty-seven per cent of this village is Catholic, the highest of any town on this corridor, so the sacramental calendar is busier here than the birthday one. It splits into two orders most weeks: white for the church, colour for the table afterwards. Say which is which and the florist builds them differently, because a celebration bunch should not look like it came from the service.
White is not one thing on a workbench. Cream and soft green read gentle; a hard bridal white sitting next to them starts looking like a funeral piece. For a christening I would ask for lisianthus and stock ahead of lilies. No pollen to drop on a child's clothes, and they hold in a warm church better than people expect.
On the card, the child's name and one line does it. "For Mia on her Confirmation, thinking of you all today." You will be in none of the photographs. The flowers on that table will be in most of them.
Most of what leaves this page is white, and it is needed by Friday.
See the Sympathy RangeIf None of Those Is It
Four cards and none of them is your situation. Plenty go out for no reason anybody could write on a card: it has been a while, you thought of her on the drive home, and that is the whole occasion. About one order in six out this way arrives with no occasion attached.
If you want one answer and no reading: a native box, forty-five to seventy, on the morning run. It survives a Wallacia verandah, it suits anybody, and nobody has to find a vase. Banksia, kangaroo paw, a bit of leucadendron. The banksia in a Sydney bunch has come off the NSW coast, so it has had a short trip and you can see it in the stem. Ten to sixteen days in this heat is normal for leucadendron. They cost more than they look, because a king protea runs eight to twenty dollars a stem wholesale. Half the native orders I handled went to men, and nobody handed a banksia bunch has ever thought of it as a bouquet.
If the budget is nearer forty-five than ninety, put that on the order. There is a whole range under sixty dollars, and a number means the florist spends it on stems, with no padding out in foliage.
An address problem we own
The order we lose most often around Wallacia has nothing to do with flowers. It arrives for a property name with no street number and no mobile for the recipient. The driver reaches a shut gate at two in the afternoon, dog on the other side, house 200 metres up the drive, no number to call. The flowers come back to the shop, and the sender hears it from us before they ever see a photo.
The cause was ours. We were taking whatever address the website accepted and dispatching on it, which works in a street grid and falls over here.
What changed: orders to 2745 and the postcodes around it get read before they leave. Property name and no street number, or no recipient mobile, and we ring the sender first. It costs us a phone call on roughly one order in twenty out this way. Sending a driver back out costs far more, and it costs your person a day.
Yes, once they are on a ward. Nothing goes missing; clerks handle this every shift. Without a ward name and a room the flowers sit at reception with a first name on the card and nobody chasing them. And if you doubt they will still be in tomorrow, send it to the house and let them come home to it.
The driver has three choices and takes them in that order: the person, a named neighbour, then the most sheltered spot on the property. Then we text you. What we will not do is leave a sympathy order sitting unattended on a doorstep; those come back to the shop and we ring you the same afternoon. A mobile for your person is worth more than anything else you add.
Usually, and it is worth two extra lines. Give us the property name, the nearest cross street, whether the gate is shut and whether there is a dog. On 2745 orders we read these before dispatch and ring the sender when the address looks thin, because a driver at a shut gate cannot solve it from the roadside.
The market runs Monday to Saturday and shuts by nine. Anything delivered on a Sunday was bought on Friday and has spent two days in a cool room before its vase life even starts on somebody's table. We would rather send it Monday and have it last the week.
Considerably, and it is the one thing about this climate working in your favour. July mornings on the valley floor drop to about 2 degrees. The hydrangea that dies in a day in January is a ten to fourteen day flower in July, and tulips, ranunculus and stock are all at their peak. The same sixty dollars buys ten days in winter where it buys three in February.
Christmas week, and the first week of November, which catches people out until you know how Catholic this village is. Mother's Day is the third. Get a known date in early. And if you are sending in May, the whole heat argument on this page relaxes and you can send whatever you like.
Browse by what suits the day
By 2pm weekdays and 10am Saturdays. The Saturday cutoff is earlier because the market shuts at nine and the florist is working off what is already in the cool room.
$16.95 anywhere in 2745, and the same out to Silverdale, Warragamba and Luddenham. A 30 km round trip off Mulgoa Road costs more than that to run. We carry the difference.
1300 360 469, 7am to 6pm weekdays and 10am Saturdays. A person picks up, every hour we are open. No menu, no queue.
November to March we push Wallacia onto the morning run wherever the order allows it, because an unshaded verandah this side of the basin is a different animal to one in Bondi. Two lines do most of the work: where the shade is, and who to ring. Forty-two ninety-five is a real bunch out here and not a starter price; what it buys is fewer stems, off the same bench. If you are sending to a house you know is Italian or Maltese, tell us, and we keep the chrysanthemums out of it. Order before 2pm today and it goes out this afternoon. Before nine tomorrow and it beats the heat entirely.
Send One That Brings Its Own Vase
You get an order number by email, and that is the last thing on this order that happens automatically. Everything after it is a person. It sits with a florist as a paid job, your notes attached, built the morning it goes out. Just want to know it is moving? Call us. It is a normal question and we would rather answer it than have you sitting on it.
The call I get most is somebody about four hours in. Out your way it is usually a daughter in Sydney who has sent to a mother on a block she has not visited since Christmas, ringing because she has heard nothing back, no photo, no text, nothing at all, and by then she has decided in her own head that something has gone wrong out there. It nearly never has. I say the same thing every time (and I have said it a lot, ask Andrew): give it a day. People put the flowers down on the kitchen bench, mean to send a photo, get pulled into the afternoon, and then it is Thursday. It has already done its work in that room whether she has got round to telling you or not.
Something wrong, phone 1300 360 469 or email [email protected] inside 24 hours, with a photo if you have one, and we take it up with the florist.
ABN: 17 830 858 659