9/9

Flowers Delivered to Forbes, the Desk, Ward or Chapel

You are not there. They are. Forbes has one funeral home, a district hospital and aged care homes along the Lachlan, so a lot of what we send here goes to a reception desk rather than a front door. Someone signs for it, carries it down the corridor, and the part of you that wanted to be there turns up while you are four hours down the highway. Andrew here. Siobhan and I have been sending flowers to country towns like Forbes since 2009, back when every order went out by fax. Order before 2pm and today's bunch is there this afternoon.

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A real Forbes review

"Everything was Extremely Excellent!"

Verified customer, Forbes NSW

Read this review on Feefo

Andrew wrote back to this one

Thank you so much. There's not a lot for me to answer here, which honestly is usually the sign of one that just went the way it was meant to, so I'll happily take it. The vase was a good call, I think, when you're sending to someone you can't just drop in on yourself, it's one less thing for them to go hunting for, they set it down wherever they want it and that's that.

And Forbes is a fair way out, so a bunch turning up out there looking the way it should is never something I take as a given. Anyway. Glad it was all just right for you.

The Forbes Doorstep Runs Hot in Summer and Frosts Hard in Winter

Anna, qualified florist | North Carolina trained, fifteen years on the bench

Forbes is one of the harder towns to pick stems for, and it has almost nothing to do with the drive out here. It is the swing. A January doorstep here climbs into the mid-thirties most weeks and has pushed past forty in a heatwave, dry inland heat with none of the coastal moisture that holds a petal together. Then July turns it right around, frost on the lawn and mornings recorded down near minus five. Most places give you one problem to solve. Forbes hands you two, six months apart.

Dry heat is the summer killer. It pulls the water out of a thin petal faster than a humid coast ever could, so the flowers that keep their shape are the ones built to hoard water. Chrysanthemums. Carnations. The natives, banksia, leucadendron, kangaroo paw, which were bred for country exactly like this. I have watched a hydrangea go soft between a morning cut and the end of the same day, and sweet peas on an exposed Forbes verandah in February will look spent by the afternoon, so those are the stems I steer people off in the warm months.

Winter flips the whole thing. The same cold that whitens the grass is what makes a rose or a tulip last a week longer in Forbes than it would in a Sydney lounge room, so the July stems I would wave you away from in a warm town are the ones I reach for here. The rule underneath all of it is short. Match the flower to the month, not to the picture on the screen. Get that right and the bunch is still alive when the moment matters, not browning on the sill by the weekend. Anyone who tells you the month makes no difference has not sent flowers this far inland.

How a Forbes Order Actually Gets There

Forbes is about as far from a capital-city flower market as our network reaches, and the stems that make up a Forbes bunch have travelled a fair way before a florist ever touches them. That is exactly why the last leg matters. They are cut, conditioned and built the morning they go out, from a cool room close to the address, not held in a box for the run west.

There is a reason a town this far out gets our full attention. The whole business started because of places exactly like it. Back around 2007, the phone at our little Kingscliff shop would not stop ringing for flowers to towns we had no way of reaching ourselves, Coffs Harbour, Taree, Canberra, out-of-the-way spots all over the country. Working out how to get a proper, fresh bunch to those addresses, through a florist who actually lived near them, is the entire reason Lily's Florist exists. Forbes is that idea still doing its job.

There is no warehouse out on the Newell posting these. A partner florist in or close to Forbes builds the bunch the morning it goes out, from their own cool room. That is the whole point of the network.

What happens to your order the moment it lands in the Lily's Florist network.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm
2
Sent straight to the partner florist as a paid order
3
Made that morning from the cool room
4
Loaded for the Forbes delivery run
5
Handed over at the door, desk or ward

What Forbes Sends, and How to Get It Right

The order shape out here leans toward the harder days more than the parties, and it pays to be honest about that: a lot of what we send to Forbes is grief, distance, or someone in a bed who cannot be visited as often as the sender would like. Plenty of it is the good news too, a new baby at the family end of town, a milestone birthday, a quiet just-because. Whatever the day, if you want stems built for the country rather than the catalogue, our native flowers are the ones that hold up best on a Forbes address.

When the Service Is Friday and You Cannot Get Back for It

Flowers do not undo what has happened, and if you are the one ordering them you already know that. What they do is stand in the room on your behalf when you cannot stand there yourself, which is the whole reason people send them from a long way off.

Forbes is a one funeral home town. When there is a service on, it runs through Hanley's Funeral Chapel on Farnell Street, and the whole town's grief tends to move through that one door, which makes the timing tighter than it looks from a city.

Send condolence flowers to the family home, and service flowers to the funeral home with the service date confirmed first. From what our florists have seen, a Friday service wants the flowers there Thursday afternoon or first thing Friday morning, not on the day itself. If the graveside is Forbes Cemetery out on Bogan Gate Road, the oldest in the district and still the town's main one, the partner florist knows the gates. A short card carries better than a long one here. Something like "Thinking of you all this week" is enough. Families keep those cards long after the flowers are gone, in a drawer or on the fridge, so the few words on it end up outlasting the bunch.

One more thing worth saying plainly. This is Wiradjuri Country, and more than one in seven people in Forbes are Aboriginal, so if the family is grieving through Sorry Business, the kindest move is to ask them what they would want before anything is sent.

Anna on sympathy stems

White holds the meaning for most families, and white also happens to survive the trip. White chrysanthemums are the sturdiest thing I can put in a sympathy bunch for a town this warm, and they read as sympathy the way few other stems do. Where the family has a connection to the land, and plenty out here do, native stems like banksia and waratah carry something an imported rose never will. They belong to the country the person lived on. You can browse those as funeral flowers, or send a gentler arrangement to the house as sympathy flowers for home.

For Someone in Care, a Vase Beats a Wrapped Bunch

A lot of Forbes orders are for a parent or grandparent in aged care, sent by family who moved away for work and cannot drop in the way they wish they could. Almost every call we take for an address like this opens the same way, some version of "I know it's a long way, but...", and it always is. That distance is the whole reason the flowers matter, standing in for a visit you cannot make this week.

Deliveries to a place like Jemalong Residential Village on Edward Street go to reception rather than straight to the room, and staff carry them in. That is why a vase arrangement does more work than a wrapped bunch out here. Nobody in a care home has to go hunting for something to put it in, it gets set down on the bedside table as it is, and it holds water on its own through a hot afternoon. The card usually ends up propped against it and read more than once, so a plain line like "Thinking of you, Mum, every day" does more than a paragraph.

For a shared room I keep the fragrance down and the pollen out. Skip the oriental lilies, their scent fills a room the person next door did not ask for, and their pollen stains everything it touches. A low vase of chrysanthemums and a few carnations does better at a bedside than anything tall and top-heavy. If you would rather we simply choose something kind and hardy, our thinking of you flowers are built for exactly this.

Get Well Flowers Go to the Ward Desk First

Forbes Hospital on Elgin Street is the district hospital for a wide stretch of country, so the person you are sending to may have come in from a farm well outside town. That distance is the reason a get well delivery matters more here than a card in the post.

Give us the full patient name and the ward when you order. In our experience with regional hospitals this size, flowers are logged at reception and walked to the bed, and a smaller staff means it pays not to send anything so big it becomes a job for a nurse to move. A line like "Thinking of you, back on your feet soon" on the card does more than a paragraph.

Anna's steer for a ward: go unscented and pollen-free. Pollen-free Asiatic lilies give you the lily look with none of the perfume or staining, and they hold up in a warm room where a hydrangea would wilt by the second day. Keep it low and keep it hardy. You can start from our get well flowers and we will match it to the room.

Order before 2pm on a weekday and today's bunch is on the Forbes run this afternoon.

Browse Flower Bunches

Not Sure Which of These Fits the Person You Are Sending To?

Plenty of Forbes orders are none of the above. A birthday, a new baby out at the family end of town, or just a quiet week where someone wants their mum to know they are thinking of her from a long way off.

When the occasion is soft, nine times out of ten I steer people to a bright seasonal mix built on chrysanthemums with a native stem or two run through it. It is the most reliable thing I can send to Forbes in any month, it takes the distance without sulking, and it always looks like more than the money. Tell us the vibe and the budget, hand it over as a florist's choice, and we will build to that.

Forbes Was a School Run Before It Was a Delivery List

From Siobhan

People assume a business like ours has no real reason to know a town like Forbes, and most of the time they would be right. But my mum, Julie, did her primary school years out here on the flat country by the Lachlan, before she was packed off to boarding school in Parramatta for high school, the way a lot of country kids were back then. She did not choose to leave. That was just how it worked if you grew up out this way and your family wanted you schooled in the city.

So when an order comes through for Forbes, it lands somewhere different for me. It is the town that had my mum first, before the city ever did.

How to Order Flowers to Forbes

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm on weekdays. For a town this far out, earlier is safer than right on the buzzer, and there is no Sunday delivery.

Delivery $16.95

Flat rate to any Forbes address. When the Lachlan is up and low streets are cut, timing can move, and we will tell you if it has.

Being Straight About Same Day This Far Out

Forbes is a long way from the market that feeds it, further than any city suburb, so we would rather be honest than clever. Most weekdays, an order placed before 2pm reaches a Forbes address that same afternoon through the partner network. On a heavy run, a public holiday, or a week when the river has closed roads, that can slip to the next morning. If your day is fixed, a funeral, a discharge, a birthday, phone it through and we will confirm what is actually achievable rather than let you guess. Order before 2pm today and, weather and roads permitting, the flowers are there this afternoon.

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After You Order

Once you have placed it, the order goes straight through to a partner florist in or near Forbes as a paid job, and they build it that morning. You do not need to do anything else. If you need to change the address or the card message, the sooner you tell us the better, because once it is made and loaded for the run it is hard to pull back.

If anything looks off when it arrives, phone us on 1300 360 469 or email [email protected] and we will sort it. We would rather hear about it than have you sit on it.

Siobhan, on the quiet after you send

Here is the part nobody warns you about. You send flowers to someone a long way off, and then you wait, and sometimes they do not ring straight away to say they came. That silence can feel like something went wrong. Usually it just means they were having a nap, or the day got away from them, or they are sitting with the flowers and have not got to the phone. If a day passes and you are genuinely worried, call us and we will check the delivery went through. That is what we are here for.

For anything urgent, the phone gets you a person faster than email, and there is no call centre on the other end of it. It is the same two of us who started this at a kitchen table in 2009, plus a small team we trained ourselves, and it still runs that way. We answer from seven in the morning on weekdays and from ten on Saturdays.

ABN: 17 830 858 659

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About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I will be straight with you, I have never lived in Forbes, and I am not going to pretend a Central West childhood I did not have. The family thread to this town is Siobhan's, through her mum Julie, and she tells that one above. What I run is the network that reaches it. Siobhan and I started Lily's from a spare room in 2009, faxing orders to florists in towns we would never get to visit, and building the whole thing on one promise: the order goes to a florist near the address, made fresh that morning, not posted from a warehouse.

Forbes is exactly the kind of town that model was built for, a long way from a market, easy for the big national sites to treat as a name on a form. We would rather tell you the truth about what "delivered" means out here. You can read the whole Lily's Florist story if you have a cup of tea handy.

Our Kingscliff shop

The original Kingscliff shop, bought in 2006. The brand and the network came three years later.