When I was about 8, Mum and Dad packed us kids into the old For Falcon for the drive up to Sovereign Hill in Ballarat. The excitement was palpable, bouncing around in the back seat, arguing over who'd find the most gold. And you know what? We actually found some. Tiny flecks of real gold glinting in our panning dishes. That feeling of discovering something precious, something real, that's what sending flowers to Ballarat feels like for me now, 40-something years later.
Way back in 2008, sitting in our little flower shop in Kingscliff, the phone rang constantly. People from our area wanting flowers sent everywhere, and I mean everywhere. We kept a tally on a piece of paper, well many of them, stuck to the wall behind the counter. Ballarat kept coming up, over and over. About 15 calls a month from locals wanting to send flowers to family in Ballarat. After saying "sorry, we can't help" for the hundredth time, we looked at each other one quiet Tuesday afternoon and thought, there's got to be something we can do here.
I remember the first call to a Ballarat florist. Nervous as anything, baby Asha on my hip, trying to explain this weird idea we had. We'd send them orders, no fees, no catches, just add a few extra flowers to cover a small, transparent commission. The florist on the other end went quiet for a moment, then said "Yes, absolutely yes!" That one phone call changed everything. Ballarat became one of our first 20 delivery locations, even before Lily's Florist was officially born.
Here's the thing about ordering flowers to Ballarat through us. Your order doesn't go to some warehouse or production line in Melbourne. It goes straight to one of our partner florists in Ballarat, real shops with real florists who know their craft and know their flowers. When you place an order, our system looks at which florist has the best stock for what you want and where it's going based on postcode of the recipient of the flowers you are sending. If you order 24 red roses to Wendouree but our main partner only has 12 left, it automatically routes to the next closest florist who can fulfill it perfectly.
These aren't random florists either. Some have been with us for over 15 years. Order before 2PM on weekdays? Same day delivery, done and dusted.
We get all sorts of orders for Ballarat, but some really stick with you. Like Sally P from the Northern Territory, who wrote to us recently: "They have been amazing every time I have used them to send flowers to my sister in Ballarat when I am ordering from the NT. They chose a beautiful bouquet of flowers, quality champagne, quality chocolates and a luxurious pink teddy bear for the birth of my niece."
That's what it's about, right? Being there when you can't physically be there. We see patterns too. Birthdays are huge, obviously. But Ballarat? Loads of "thinking of you" orders during those brutal winter months. Graduation bouquets for Federation University students. Get well arrangements for Ballarat Health Services. Hospital deliveries to St John of God. New baby celebrations, anniversaries, or sometimes just because someone needs to know they're loved.
In 2013, we did something that scared us silly. We signed up with Feefo, a completely independent review platform. We can't delete bad reviews, can't get mates to write fake good ones, nothing. They only collect reviews from actual customers who actually bought flowers. For a business dealing with something as subjective as flowers, where one person's "romantic and lush" is another's "bit over the top," that was terrifying.
But here's what happened. To get a Feefo Trusted Service Award, you need 50 four-star reviews in a year. We got over 3,100 reviews that year, with 2,406 being four or five stars. That's 60 times the minimum. Over 22,000 reviews total now. Those reviews, just like those gold flecks at Sovereign Hill, are real.
> View all Lily's Florist reviews
We deliver everywhere in Ballarat. The CBD, Lake Gardens, Sebastopol, Mount Pleasant, Canadian, Soldiers Hill. We know to avoid Bridge Mall on market days. We know winter in Ballarat isn't just cold, it's properly freezing, so our florists take extra care with deliveries during those cold snaps. We deliver to both Federation Uni campuses, the Base Hospital, aged care homes, and every neighbourhood in between.
Those tiny gold flecks we found at Sovereign Hill? They're still in that jar at Mum's house. They remind me that some things are worth keeping simple and real. We're still that same family business. No boardrooms, no marketing teams, no corporate strategies. Just Andrew and me, making decisions at the dinner table or while driving the kids to netball.
Every flower delivery to Ballarat carries that same excitement I felt as a kid, watching those first glimmers of gold appear in my pan. Real florists, real flowers, real people making real connections.
Ready to send your own piece of treasure to someone in Ballarat? That feeling never gets old.