Same Day Delivery - Drummoyne Wide
Drummoyne feels strange to write about, if I'm being honest. My name is Siobhan, and with Andrew, we own and run Lily's Florist. Before the florist shop in Kingscliff, before the garage office in Pottsville, before any of this flower business existed, there was a small apartment on St Georges Crescent in Drummoyne where two people in their late twenties sat around wondering if there was more to life than the 9 to 5.
I was working in marketing for a boating company nearby. Andrew was in events. We had saved a bit of money, we were expecting our first baby, and Sydney winters were getting to us. The morning sickness wasn't helping. One night, probably a Tuesday because nothing important ever happens on a Tuesday, we started talking about leaving. Not just Drummoyne, but the whole thing. The commute. The rent. The feeling that we were building someone else's dream instead of our own.
Every major decision that led to Lily's Florist was made in that apartment. The shortlist of regional towns. The idea to buy a business instead of starting one. The choice to back ourselves when our accountant said don't. Drummoyne wasn't just where we lived. It was where we stopped being employees and started thinking like people who might actually do something different.

* Where the dream became a reality. Before we were a national network, we were two people in this tiny shop on Marine Parade. It was here, during the "ghost town" Wednesdays with only $25 in the till, that we decided to stop saying "no" to deliveries and start building what Lily’s Florist is today.
There's something a bit circular about delivering flowers to Drummoyne now. We walked those streets for years. Birkenhead Point on weekends. The ferry to the city when the traffic was bad. The bakery on Formosa Street that did the almond croissants. When you order flowers to Drummoyne through us, they're coming from a business that literally started with conversations in that suburb, even if the conversations were more about escape than flowers at the time.
We didn't know anything about flowers back then. We were thinking organic skincare, baby products, maybe a gift shop somewhere warm. The flower thing happened later, almost by accident, when a Yellow Pages ad from the previous owner of a shop we bought kept the phone ringing with orders we couldn't fill. But Drummoyne was the petri dish. The place where two people who had no business starting a business decided to try anyway.

* A Smarter Way to Send. We don't just "pass on" orders. We’ve spent 19 years refining a logistical model. This strategy ensures that the value stays in the bouquet, meaning more stems for your recipient in Drummoyne and a fairer deal for the florist making them.
When you order flowers to Drummoyne, your order goes to one of our partner florists in the Inner West. These are real shops with real florists who went to TAFE or did apprenticeships, people who know the difference between a peony in January and a peony in June. They're not warehouse workers following a recipe card.
Our model works like this. We don't charge partner florists any membership fees. Instead, we ask them to add a few extra stems to cover our small commission. This means you get more flowers than you paid for, the florist gets orders without paying for advertising, and we get to keep doing what we've been doing since 2009. Everyone wins, which sounds like marketing speak but actually is just how it works.
The florist makes your arrangement, their courier delivers it, and it arrives the same day if you order before 2pm on weekdays or 10am on Saturdays. No Australia Post. No flowers sitting in a depot overnight. Fresh, hand delivered, done properly.

* A family business in the literal sense. We don’t have a boardroom; our big decisions happen at the dinner table or on the way to Ivy’s basketball games. This business was born in a Drummoyne apartment 19 years ago and raised with Asha and Ivy by our side every step of the way.
Andrew handles most of the content and marketing side of things. I do more of the operations and customer service oversight, though honestly after 18 years the lines blur. Our daughters Asha and Ivy have grown up with this business. Asha is about to graduate Year 12 and might join us properly soon. Ivy is 14 and mostly interested in basketball, which is fair enough.
We don't have a boardroom. Business decisions happen at the dinner table, or in the car on the way to Ivy's Friday night games at Carrara, or while watching Asha's netball. When we say family run, we mean it in the literal sense. No investors, no board, no marketing department. Just us, figuring it out as we go, same as we've been doing since that apartment in Drummoyne.
You pick your flowers on the website or call us on 1300 360 469. Our team, all based in Australia with our call centre in Armidale NSW, takes the order. Anna, who's been with us over 15 years and used to be a florist herself, often answers those calls. She knows flowers properly, which matters when someone rings up asking what to send to a funeral versus a birthday versus a new baby.
Your order gets routed to a partner florist based on the recipient's postcode and what stock they have that day. If the closest florist is out of red roses, it goes to the next one who has them. The florist makes the arrangement, their courier delivers it, and you get a confirmation. Delivery is $16.95, which we subsidise because actual delivery often costs more than that, especially in Sydney traffic.
We partnered with Feefo back in 2013 because we wanted honest feedback, even if it scared us. Feefo only collects reviews from verified customers. We can't delete bad ones, we can't write fake good ones, we have zero control over what people say. For a subjective product like flowers, where one person's "lush and romantic" is another person's "bit much", that felt risky.

* Accountability in every delivery. We partnered with Feefo because we wanted honest, unfiltered feedback from our customers in Drummoyne and beyond. Winning the Trusted Service Award in 2024 and 2025 proves that our "extra stems" model and family oversight are working for the people who matter most.
But it's worked. In 2024 and again in 2025, we received Feefo's Trusted Service Award. To qualify, you need at least 50 reviews with an average of 4 stars or higher. We had over 3,000 reviews in that period, with more than 2,400 at 4 or 5 stars. The reviews tell us what we're doing right and what we're getting wrong. We read all of them, good and bad. One customer recently wrote that the flowers "had the recipient in tears" which is the kind of thing that makes the long days worth it.
> Read more Lily's Florist reviews
Funny how things work out. We left Drummoyne almost 19 years ago, nervous and pregnant and hoping we weren't making a massive mistake. Now we send flowers back there regularly, to apartments and offices and hospitals and schools, through a network of over 800 florists that started with one brave shop owner in Murwillumbah who said yes when we nervously asked for help.
If you need flowers delivered to Drummoyne, we can get them there same day. Order online or call 1300 360 469. The team knows the area, even if most of them have never been there. We have, though. We remember it well.