You left. She didn't. Grafton has five aged care homes on both sides of the river, in a town of sixteen thousand, so an order here is rarely for a front door. It goes to a reception desk, a ward, or a funeral director, and someone walks it in while you wait in Brisbane. Andrew writing, and Siobhan and I have been putting flowers into the Clarence Valley since 2009, back when we faxed them out of a spare room. Order before 2pm and it is at the desk today.
A recent verified review
"Flowers are always fresh and looking amazing I've ordered a few times and always turn up the same day will always continue to order from these guys"
Macca T., verified customer, ordering repeatedly for delivery to Grafton | Read this review on ProductReview
Thank you, and sorry we're a few months late getting back to you. A few times over is the useful bit. One good day is easy enough. Doing it again and again, likely off a different bench each time, is the harder trick. Same day into Grafton comes down to the order being in before 2pm and a florist with room that afternoon. Pleased it's gone that way for you so far. Thanks for coming back.
Andrew & Siobhan, Lily's Florist
The cutoff is 2pm on weekdays and 10am Saturdays. The florist needs that afternoon to build the order and get it across the river before reception closes.
Four addresses cover most of it. A reception desk at one of five aged care homes, a ward at Grafton Base, one of three funeral directors, or a house that has filled with people.
Grafton has three and only Clarence Lawn on Armidale Road still takes new interments. Villiers Street and Bent Street are reserved plots, so flowers sent there are memorial visits, not funerals.
Grafton swings. A 30.2 degree mean January maximum against a 6.9 degree mean July minimum, so the same rose gives you a weekend in summer and a fortnight in winter.
The jacaranda has no cut-flower equivalent. It bruises and drops within a day of cutting, so a florist asked for jacaranda purple reaches for lisianthus in bud instead.
A partner florist in or close to Grafton, working from their own cool room. Not a warehouse and not a box in transit. We have been routing orders into the Clarence Valley since 2009.
How this actually works
We are not a florist in Grafton. We are the people who send the order to one, and there is a commission in that.
Part of what you pay is our cut for taking the order, holding the money and chasing it if something goes wrong. That is money not spent on stems, and we are not going to dress it up as anything else.
A bench in the valley instead of a box on a truck. Somebody who knows Clarence Lawn is the cemetery that takes burials, that reception at the homes is where flowers land, and that Alipou Creek cuts the road before the town ever floods.
What we do about the cut is make it worth having. The florist gets a paid order with the card message, the size and your delivery notes on it before they start, and they build from what they bought at market that week. If it goes wrong you get one of us on the phone. Nobody here works off a script. There is the trade, stated plainly, and you can decide whether it is a fair one.
Grafton Is Famous For a Flower You Cannot Put in a Vase
There is no jacaranda stem. There never has been, and there is not likely to be. The flower is a soft trumpet hanging off a brittle woody tree, it bruises if you look at it sideways, and it lets go about a day after it is cut. Nothing that behaves like that survives a market bucket, a cool room and a van on a hot afternoon. So the town famous for the flower is the one place in the country you cannot buy it. I worked a bench at Salt in Kingscliff for years, and the purple in the bucket was never jacaranda.
What a florist reaches for when you say jacaranda is a substitute for the colour rather than the flower itself. Lisianthus in early bud is the closest thing in the trade to that soft violet blue, and it has the decency to open over a week instead of dropping in a day. Delphinium gets the colour and then betrays you, because it is ethylene sensitive, which in plain terms means one bowl of Clarence Valley mandarins on the same bench and every floret quits overnight.
Nobody wants a jacaranda in a vase. It would be finished before they got home. What they want is the feeling of Prince Street in November, and a good lisianthus gets them there. Ask for it closed. It will still be going when the real ones are down on the footpath.
The other thing worth knowing is that this town runs two climates and most orders only plan for one. January sits at a 30.2 degree mean maximum with humidity in the seventies. Chrysanthemum and native weather, in other words, stems built for heat that will not sulk on a bench. July drops to a 6.9 degree mean minimum, and that is when a rose is worth the money here, because the same stem that gave you a weekend in February will hold for close to a fortnight. Order the season rather than the photograph.
Anna's substitution card
Colour match is a florist's judgment against the tree in bloom. Vase life is for Grafton conditions, a 30.2 degree mean January maximum against a 6.9 degree mean July minimum, Bureau of Meteorology station 058077, recording since 1917.
Nobody can sell you the flower this town is known for. The nearest thing in the trade is a lisianthus ordered closed, and it will still be going when the real ones are on the footpath.
Most of what goes wrong with flowers to this town is an address problem before it is ever a flower problem. These are the six places orders actually land, and what each one needs from you. Pick the one you are sending to.
Service flowers go to the director rather than the cemetery. Grafton has three for a town this size, and one of them runs the crematorium on Prince Street.
The thing people get wrong is leaving off the service time. Without it the florist cannot work backwards, and late to a funeral is the one delivery nobody can repair.
Condolence flowers go to the house, usually inside three days of the death. Because the crematorium is in town, cremation services push more flowers to the house afterwards and fewer to a graveside.
If you are not sure which gesture you are making, the house is the safer send. It works before the service and it works a fortnight after.
The only base hospital for the mid Clarence, so the patient is often not a Grafton person at all. From what our florists have seen, flowers go to main reception, a ward clerk takes them in and nursing staff do the last leg.
Short stay turns people around fast. Under a couple of days, send to the house instead or the flowers arrive after the patient has been driven home.
Five in a town of sixteen thousand, three this side of the river and two across the bridge. From what our florists have seen, all five take flowers at reception rather than at the room, and a staff member walks it in.
Expect a lag once it lands. Sometimes an hour, sometimes the rest of a shift. Reception has a desk to run.
Clarence Lawn on Armidale Road is the only one still taking new interments. Villiers Street and the Bent and Tyson corner are reserved plots, so anyone there has been there a long while.
Flowers to those two are anniversary and birthday visits rather than funerals. Lawn cemeteries will not hold a vase upright, so the ground decides the format.
Junction Hill, Clarenza, Waterview Heights and the acreage west of the river. Long driveways, gates, and a letterbox that is nowhere near the house.
Out that way the GPS stops at the road. A driver who has not been there before will spend ten minutes working out which gate is yours.
You will not see which of these six it was. Nobody can fix that part of sending flowers, so the notes field is doing more work than it looks like it is.
Grafton gets talked about as though it is a long way from everything, and for roses that is fair enough. The truck comes down from the Brisbane market at Rocklea, three hundred and thirty kilometres of highway, and a rose that rides it is a day older by the time the florist opens the box. Peonies, ranunculus, David Austins, all on the same truck. The natives never get on it. Banksia, grevillea, kangaroo paw: this coast grows them, and there is a grower out on Old Lillypool Road in South Grafton. Those stems were in the ground closer to the recipient than the truck depot is. A geography accident, and we will take it.
What the truck brings
330 km
Brisbane market at Rocklea, down the highway to Grafton
Roses, peonies, ranunculus, David Austins. Overnight on refrigerated road, so they reach the bench a day older than the same stem in a Brisbane shop.
What the coast grows
Across the river
A grower on Old Lillypool Road, South Grafton
Banksia, grevillea, kangaroo paw, wattle. The New South Wales coastal strip is a native growing region and Grafton sits inside it.
Sydney's market at Homebush is 600 km the other way, which is why the truck comes from Brisbane. Three supply lines walk into one bunch and only one of them is a compromise.
Grafton is where the whole Clarence comes to be born, treated, sentenced and buried, and the flower orders follow that almost exactly. This is not a birthday town. Three situations account for most of what we send here, and each one goes wrong in its own particular way, so they are worth separating before you pick anything. A funeral and a hospital ward want completely different things out of a bunch. Natives are one of the few things that suit both.
Flowers do not fix this and you already know that. They are what you send when you cannot be in the room, and everyone in the room understands the code.
There are two gestures here and they go to two different addresses. Condolence flowers go to the family's house, usually inside three days. Service flowers, the wreaths and sheaves and casket work, go to the funeral director with the full name of the person who died and the date and time of the service. Without the service time the florist cannot land it, and late to a funeral is the one delivery nobody can repair. Grafton has three funeral directors for a town this size, and one of them has the crematorium on site on Prince Street, which quietly changes the pattern: cremation services generate more flowers at the house afterwards and fewer at a graveside.
The other thing to get right is which cemetery. Grafton has three and only one of them is still taking new interments. Clarence Lawn, out on Armidale Road in South Grafton, does the burials. The old grounds on Villiers Street and on the Bent and Tyson corner are reserved plots only, which means nearly everyone in them has been there a very long time. Every so often somebody gives us one of those two as a funeral address, and it is almost always wrong. Our partner florist in or close to Grafton catches it before the flowers move.
Put your full name on the card, too. The family is reading fifty of them, and "love, Kaz" means nothing to a husband who has never met you. There are no right words and nobody expects you to find them, so "thinking of you and your family" is enough. The flowers are gone inside a fortnight. The card goes in a drawer and stays there for years.
Clarence Lawn is a lawn cemetery, and that changes the vase. Grass will not hold one upright. On lawn, a wreath or a sheaf sits flat and stays put. On the old grounds, stone surrounds hold a vase up.
Three nations meet at this river. Bundjalung on the north bank, Gumbaynggirr on the south, Yaegl downstream. Ask the family first. Every community is different, and Sorry Business runs for as long as it runs. If flowers were welcome, natives every time. Banksia, wattle, kangaroo paw. Those connect to Country in a way an imported rose never will. I never assumed. Neither should the florist.
You have not been down since Easter. It is a four hour drive each way and something has come up every single time. Both of those can be true at once.
The worry here is rarely the flowers. It is whether she will know who they came from, which means the card does more work than the stems do. Put your full name on it, not "love, your girl". Put her full name and the facility name in the delivery notes, because "Mum, Whiddon" will not find her. There are a hundred and ten rooms in that building and reception cannot go door to door guessing. Expect a lag once it lands, too. Sometimes an hour, sometimes the rest of a shift. Reception has a desk to run and forty other things on it.
We send a lot of eightieth birthday arrangements into this valley and hardly any thirtieths, so this is the order we handle more than any other. Thinking of you flowers need no reason attached either. Nobody has ever complained about being thought of on a Wednesday, and if you are stuck on the card, "just wanted you to know I'm thinking of you" has never once been the wrong thing to write.
Whiddon runs a secure wing on top of that, twenty three rooms. If that is where you are sending, she may not know who they came from, or that they came at all. The flowers might mean more to you than to them. That is okay. Send them anyway.
The instinct is to send the biggest thing on the page, and it is the wrong instinct here. A big bunch on a small bedside table becomes the staff's problem by Thursday, and it gets shifted to a windowsill where she cannot see it from the bed. Small, low, boxed, nothing that needs a vase found for it. Small does not mean cheap either. Bring the size down and the grade goes up, because the florist buys fewer stems and spends more on each one, and a box holds water from the moment it is built. You pay for grade rather than volume. A small box sits in her eyeline for a fortnight.
You cannot get there, and somebody else is doing the drive twice a day. Flowers are what you send when you cannot sit in the chair beside the bed.
Grafton Base is the only base hospital for the mid Clarence, so the patient is very often not a Grafton person at all. They came in from Ulmarra or Coutts Crossing or Copmanhurst, and the family doing that drive is still out there.
From what our florists have seen, get well flowers go to the main reception on Arthur Street, a ward clerk takes them in, and nursing staff do the last leg to the bedside. Anywhere between half an hour and three hours, depending on what else the ward is doing. Full name and ward number in the delivery notes, because reception is not going to go looking for a surname.
I used to do these runs myself, back when we still had the shop. Murwillumbah Hospital, Asha screaming in the back of the car, thirty seven degrees outside, five minutes to get the flowers to reception and nowhere in the street to park. So the ward number in the notes matters more than it looks. With it, a nurse walks it in. Without it, the bunch sits on the desk until somebody has a spare minute.
Send it to the house instead. A base hospital with a short stay unit turns people around quickly, and the bunch you sent on Tuesday afternoon can arrive after the patient has been driven back out to Ulmarra. Under a couple of days, the house wins every time. If they are properly staying put, skip the lilies. Pollen, heavy fragrance and a four bed bay do not go together, and lilies are the first thing a ward turns away. Roses, gerberas, carnations, chrysanthemums, natives, all fine. Send it boxed rather than hand tied. Nobody on that ward has a spare vase or ten minutes to find one.
Somebody you know has had a baby in a town you are not in, and the window where flowers are welcome is short.
Grafton Base runs the only maternity unit in the mid Clarence, so mothers come in from all over the valley. The unit is being rebuilt as part of the hospital redevelopment, with fit-out expected in 2029, and until then care continues where it always has been. Address the flowers to the mother's full name rather than the baby's, because the baby is not who reception is looking for. New baby flowers can go to the house instead if the stay is short, which it usually is.
Small, and nothing with a scent. A maternity room is not big and a newborn is not interested in fragrance. Skip the lilies for pollen, send it boxed rather than hand tied, because nobody in that room has a spare vase or a free hand to find one. Something low that sits on the bedside without being moved is worth more than something impressive that gets shifted to a windowsill.
The birthday is a round number, the family is scattered, and you are the one who remembered.
We send a lot of seventieth and eightieth arrangements into this valley and hardly any thirtieths. It is not a guess either, it is what comes through the system, and it follows the numbers: the median age across the Clarence Valley is forty nine and more than a third of residents are over sixty. A ninetieth here is a genuine event and gets treated like one. Ask whether it is going to a house or a room before you choose the size, because those are two different orders.
At a milestone the scent matters more than the stem count. Older recipients notice fragrance first and photograph the arrangement second, if at all. Stock, freesia and a good lisianthus earn their place on that basis. If it is going to a room rather than a house, keep it low and boxed for the same reasons a hospital order stays low and boxed.
Order before 2pm and the florist still has the afternoon to work with.
Let the Florist ChooseMost orders are not a category. They are a person you were thinking about on a Wednesday for no particular reason, and none of the three above covers that. If you want the Grafton answer, Anna has one.
Purple. All year, not only in November. The Purple and Lilac Bunch is the closest thing on our site to what this town looks like for about four weeks a year, and the strange part is that it works best in July, when the trees are bare sticks and nobody outside the valley is thinking about jacarandas at all. If the budget is tight, purple travels better than most colours at the lower end, because statice and lisianthus both punch well above what they cost, so there is no shame in the under sixty end of the range here.
Two o'clock on a weekday, ten on a Saturday, and no Sunday service. The cutoff exists because the florist needs the afternoon to build the order and get it onto a run that crosses the river, not because an office closes. Miss it and you get next day, which is a better outcome than a rushed bunch.
Clarence Lawn, on Armidale Road in South Grafton. The two older grounds, on Villiers Street and at the Bent and Tyson corner, hold reserved plots only, so nearly everyone interred there has been for a long time. Flowers to those two are memorial visits. Service flowers should go to the funeral director instead.
No, and not from anyone. The jacaranda has no cut-flower equivalent anywhere in Australia. It is a soft trumpet on a woody tree that bruises easily and drops about a day after cutting, so it never reaches a market bucket. A florist asked for jacaranda purple reaches for lisianthus in early bud, which is the closest match in the trade.
Yes, and the delivery fee is the same on both banks. That covers South Grafton, Junction Hill, Clarenza, Waterview Heights and the rural addresses west of the river. For anywhere past the town grid, put a driveway description in the notes, because out there the GPS stops at the road rather than the house.
Sometimes, and not when you would expect. The levee protects the town to about 7.95 metres, but Big River Way can close south of Grafton at Alipou Creek from 5.90 metres. So the town can be dry and open while the road to the address is not. When that happens you get a phone call and a new date.
It depends on the month, more than in most towns. Summer runs to a 30.2 degree mean maximum, where chrysanthemums, gerberas and native stems hold and soft-petalled varieties struggle. Winter drops to a 6.9 degree mean minimum, and a rose that managed a weekend in February will hold close to a fortnight in July.
Both, honestly. We are not a shop in Grafton. We take the order and send it to a partner florist in or close to town, who builds it on their own bench from stock they bought that week. The arrangement is made locally. The ordering, the money and the follow-up if something goes wrong are ours.
We come through Grafton twice in a normal year, in a manner of speaking. Every December we stop on the way to Wooli, which means the Bi-Lo, or whatever it is called now, then the Maccas car park, then a BCF run because somebody has forgotten the camp chairs. Nobody photographs that trip. Then every couple of years we come down properly, in late October, for the Jacaranda Festival, which has been running since 1935 and is the oldest floral festival in the country.
The first time we took them, Ivy and Asha stopped talking. Not for effect. They just stood on a footpath they could not see for fallen purple and went quiet. I have never had a review that good.
* Asha and Ivy in Grafton, after their drama competitions, standing in the November drop. The trees were nearly done by then. The footpath was not.
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1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time. Phone or online, it lands in the same system and goes out on the same run.
2pm weekdays, 10am Saturdays, no Sunday. In January ask for a morning run, because a 30 degree afternoon on a west facing porch is harder on a bunch than the drive ever was. Late October the main streets shut for the Jacaranda Festival and forty thousand people arrive. Order earlier that week.
Subsidised, and the same on both banks. Junction Hill, Clarenza and Waterview Heights are the ones to put a driveway description against. Out that way the GPS stops at the road. The house is somewhere past that.
The levee holds Grafton to about 7.95 metres on the Prince Street gauge. Big River Way can close south of town at Alipou Creek from 5.90, and the Clarenza spillway goes over at 6.00. So there is a two metre window where you watch the news, see that the Grafton levee is holding, and reasonably conclude the flowers went. The florist is at the bench with stock in the cool room, and the road to the address is under water. Nothing about that is the florist's fault and we are not going to pretend otherwise.
My grandmother used to tell it from the years before any of that infrastructure existed: water up to the rooflines, snakes swimming through the houses looking for a ceiling joist, neighbours going door to door in tinnies. I never saw it. She never got over it. When the road goes now, you get a phone call and a new date from us rather than silence and a tracking page that says nothing.
Order before 2pm today and it is at the address this afternoon.
By about two o'clock your order is on a bench in or near Grafton and out of our hands. The florist builds it that morning from what they bought at market that week. Nothing in it has been sitting in a box since Tuesday. You will not see it before it goes, and there is no honest way around that part. Anyone who tells you otherwise is describing a photo rather than a promise.
The calls that taught us the cutoff were the late ones. A 3pm Friday order for same day delivery is asking the system to do something it cannot reliably do, and in a town cut in half by a river it is worse than most. Two bridges join the banks. A florist with a funeral on the south side and a ward on the north crosses the Clarence twice to finish the afternoon. So we hold the line at 2pm on weekdays and 10am on Saturdays, and we do not make exceptions, including for ourselves. The ones who miss it get the next day, which is a worse answer than they wanted and a much better one than a bunch that turns up wrong.
The part nobody warns you about is the silence afterwards. You have sent them, you know roughly when they landed, and then there is nothing for hours and you start wondering whether they were awful, or whether she just did not like them (she liked them). People forget to text. Especially people in hospital, and people who have had a very long week, and people who are eighty and have never photographed anything in their lives. Give it a day before you assume the worst. She has already seen them, and that happened whether or not you ever hear about it.
If something has gone wrong, ring 1300 360 469 between 7am and 6pm on a weekday, or from 10am on a Saturday. Email [email protected] if it can wait. The phone is faster, and it is one of us on the other end of it.
Grafton is where the rest of the Clarence comes for the things that matter, so a lot of what we send here is not strictly for Grafton at all. The same runs and the same fee cover South Grafton, Junction Hill, Clarenza, Waterview Heights, Great Marlow and Ulmarra. If the address is a property rather than a street number, say so in the notes and the florist will ring ahead.
ABN: 17 830 858 659
Yamba and Maclean are the Lower Clarence, downstream where the river finally gets to the sea. Coffs Harbour is the next city south, and it tends to be where people end up when Grafton Base refers them on, so if your person has been moved, start there instead.