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West Hobart Flowers, Carried Up the Hill to the Door

You are not in West Hobart, and the birthday, the sympathy, or the thank you sitting on your list belongs to someone who is. I'm Andrew Thomson, and Siobhan and I have run Lily's Florist out of Kingscliff since 2009. Up here the hard part was never the flowers, it was the hill. Getting an arrangement up a slope that was laid out before cars, finding a front door at the top of a flight of sandstone steps, leaving it somewhere the weather off the mountain will not wreck it. That is the West Hobart question, and most flower websites never think to answer it.

Here is our answer. The florist who builds your arrangement is True Colours at Centrepoint on Murray Street, our Hobart partner since the network's earliest days, carrying flowers up to these streets ever since. Someone who has climbed Lansdowne Crescent and knows the exposed doors at the top of Mellifont is the difference between flowers at the door and flowers left at the bottom of the wrong steps.

Order Online by 2pm

Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

7am-6pm weekdays, 10am Sat

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Feefo verified reviews

A real customer review

"Excellent service! Went above & beyond for a Valentine's Day order, I ordered at 10am and they managed to get the delivery to my partner's workplace done early afternoon so she received them before finishing work. Much appreciated!"

Verified customer, Feefo, February 2022, order ref 392714

Read more verified Feefo reviews

Anna on what worked here

Valentine's Day is the hardest order in the calendar. Every florist in the country is flat out, stock is tight, and the clock is the enemy. This customer ordered at 10am and the flowers were on the partner's desk by early afternoon. For that to happen the florist had to have roses held back from the morning's allocation and had to push the workplace run before close of business, because a workplace Valentine's delivery that lands after five reaches an empty desk.

That is the part a relay website cannot fake. A florist who knows their own stock and their own afternoon got it there in the window. The product did its job on the one day of the year when getting it wrong is visible to a whole office.

Why flowers last even longer up the West Hobart hill than down in the city

Anna, qualified florist | the one who told mainland callers the cold was working for them, not against them

Plenty of mainland callers worried the cold would wreck the flowers. Up the West Hobart hill it does the opposite. The elevated streets run a degree or three colder than the gauge down by the river, and that cold is exactly what buys you time. A rose that gives a warm mainland room three to six days holds ten to fourteen in a cool West Hobart living room. Up on the highest streets, colder again, you sit right at the top of that range.

Cool air slows the whole bloom clock down. Tulips are the giveaway. They keep opening through the warmth of the day and closing again overnight, which looks alarming until you know it is the flower doing botany, not dying. Ranunculus, hydrangea and stock, the soft stems I would steer a Brisbane caller away from, hit their best vase life up here. Stock will run twelve to eighteen days in a cool room. You do not get that anywhere warm.

The catch the hill adds is the doorstep, not the vase. On the high, south-facing streets a winter morning will frost the front landing before anyone is awake, so the flowers want to be through the door, not left sitting out. And yes, every stem crossed Bass Strait to get here, a day behind a Melbourne shop pulling the same flower off the Epping shelf. The cold up here hands that day back twice over. Get them inside and they will outlast anything sent to a warm city.

How a West Hobart Order Reaches the Door

There is no warehouse and no airport box. A florist walks into a cool room in town, builds your arrangement by hand that morning, then has to get it up a hill that fights back. The bunches that go up these streets are boxed and built low, so the water line does not shift on the climb and tip a top-heavy stem. A depot never thinks about that. A florist who climbs the hill does.

The chalkboard in our Kingscliff office. It has hung on the wall since 2010 and still explains the model better than anything else we have written.

Lily's Florist chalkboard explaining the flower delivery network
1
You order online or call 1300 360 469 before 2pm
2
It goes to the partner florist covering West Hobart as a paid order
3
They build it by hand from the cool room that morning
4
It is boxed low for the climb and loaded for the afternoon run
5
Carried up to the door, or left in a sheltered spot if nobody is home

What People Send to West Hobart, and How to Get It Right

You have seen the bestsellers above. This is the part where the suburb starts to matter, because a sympathy delivery to a Federation terrace on the hill needs different thinking than romance flowers heading to a dinner in town. These are the three orders that come up most for West Hobart, with a fallback for when none of them fit.

Send Birthday Flowers Before Lunch

You cannot be at the table, so the flowers go in your place. Morning delivery works best if you know someone will be home. The thing to know about West Hobart is that most front entries are a raised sandstone landing off the footpath, exposed to the weather, not a covered porch. If you are not certain anyone will be in, add a note at checkout for a sheltered spot or the side gate, and put the recipient's mobile in the delivery instructions. A birthday bunch for Mum does not need to be grand. It needs to be there. For a milestone like a 60th, this is a suburb where the people around the table will notice the quality of what turns up.

Anna, Qualified Florist

A winter birthday up here is the easiest delivery in the country for the flowers themselves. The stems sit on a cold landing for an hour and barely register it. I processed thousands of birthday orders off the phones, and the complaints were almost never about the arrangement. They were about timing and an empty house. Give the florist a mobile number. One call from the door saves you three hours of wondering.

When the Flowers Are for a Funeral, Not the Family

Funeral or family home. Two different gestures, and both are right. Flowers will not fix what has happened, and you know that. They mark that you tried to, from a distance, when you could not be in the room. Months on, it is the card the family keeps, long after the flowers themselves are gone.

For a service, our florists tend to route the arrangement to the funeral director with the date and time rather than to a house, and Turnbull on Letitia Street is the one that comes up most for West Hobart families. For condolences to the home, something soft and uncomplicated suits this suburb, which is more secular than most and leans toward a celebration of life rather than a formal religious service. On the card, "Thinking of you and your family" is enough. Anything longer tends to say too much.

There is one thing worth checking before you settle on a colour, and Anna heard it on the phones for years.

If the family is Chinese, white and yellow chrysanthemums are right for a funeral, and around early April there is a run on them for graveside visits at Qingming. But the same flower is a hard no for any happy occasion in a Chinese home, because it reads as death, and the rule runs in reverse for an Italian household. If the family is Hindu, it is different again: the marigold garlands are theirs to handle, and the gesture that lands from outside is usually something sent to the home after the cremation, not flowers to the service. When you are not sure, ask the florist before you send. Getting the flower wrong is worse than sending nothing.

Sending to Royal Hobart Hospital?

Royal Hobart is a kilometre east, and a good share of West Hobart works there, so this order runs both ways: residents sending in, and visitors sending hospital flowers to someone recovering back at home. For the hospital, the florist delivers to the main reception on Liverpool Street, the ward clerk takes it from there, and in our florists' experience it reaches the bedside within a few hours. Order by 2pm on a weekday. If the ward has not been assigned yet, hold off until it has. On the card, "Thinking of you, hope you're on the mend" is all it needs to say.

Skip the oriental lilies for a hospital delivery. The pollen comes off on clothes and bed linen, and the scent is too much for a shared room. Ask for Asiatic lilies instead and you get the lily look with none of the pollen and none of the fragrance. And send a box, not a wrapped bunch. Nobody in a ward has a spare vase, scissors and a free hand, so a hand-tied bunch sits in its plastic until a visitor sorts it out. A boxed arrangement goes straight onto the bedside table and starts earning its place.

Order before 2pm on a weekday, or 10am Saturday, and the flowers are at the door that day.

Browse Celebration Flowers

When None of These Quite Fits the Order

None of the above landed, and you are second-guessing every option. That is the most ordinary way to arrive at this part of the page. Maybe it is a welcome arrangement for someone landing in a West Hobart rental for Dark Mofo, or a thank-you for whoever ran the committee or hung the gallery show. And West Hobart backs onto Knocklofty Reserve, a few hundred native species on the hill above the streets, in a suburb full of people who notice that sort of thing.

Here is where I would point you, and it is not the safe red roses. A native arrangement, banksia, protea, a bit of leucadendron, suits this place and outlasts everything else in the vase. Those woody stems hold close to three weeks in a cool room while a soft import is finished in a few days. In spring you can get the Tasmanian waratah, which actually grew on the island rather than crossing the strait to get here. Pick the natives, write something short, and stop overthinking it.

The Trip That Made the Hill Make Sense

We flew down in June 2024 and it was two degrees when we landed. We spent an afternoon in one of the gardens and kept looking back up at the hills behind the city, stacked with old weatherboard houses. Every week someone orders from a warm living room on the mainland and a florist gets a bunch up one of those climbs before lunch. Seeing how steep they are from below, that stopped being an abstraction for me.

Andrew and Siobhan in Hobart, June 2024.

Andrew and Siobhan Thomson in Hobart, June 2024

How to Order Flowers to West Hobart

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays. No Sunday delivery except Mother's Day. West Hobart shares the 7000 postcode with the CBD, so the florist covers it on the same run as town and the afternoon windows hold up well.

Delivery $16.95

Flat rate, subsidised. The Centrepoint florist covers the inner Hobart suburbs in a single loop. We wear the gap between what delivery actually costs and what we charge.

Sandstone Steps and a Wind Off the Mountain

Most West Hobart cottages are reached by a flight of sandstone steps up from the footpath, and the front landing is open to the westerly off kunanyi rather than tucked under a porch. If nobody is home, the florist will look for the most sheltered spot or try the side gate. A quick access note at checkout, which steps, which entry, a safe place out of the wind, is the single best thing you can do for a delivery up here. Order before 2pm today and the flowers are at the door this afternoon.

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After You Order

Your order comes through to us and we route it to the partner florist covering West Hobart. They accept it, pull the stems from the cool room, and most arrangements are on the bench within the hour. Delivery lands in the afternoon window unless you have asked for a set time. You will not get a tracking notification from us. The confirmation you are actually waiting for comes from your person, when they call or text to say it arrived.

If anything looks off, call us on 1300 360 469 during business hours or email [email protected] any time. We read every one. If the flowers were not right, we fix it, no forms and no argument.

A note from Siobhan

The hardest part is the quiet after you order, and I have been on both sides of it. Back when I was still taking calls in 2010, the four o'clock question was always the same, has it arrived, and the honest answer was that the florist tells us when something cannot be delivered, so silence is usually good news. The other thing careful buyers in a suburb like this always ask is whether it will look like the photo. I will be straight with you. A real person building by hand is not a photocopier, so it will not be identical, and that is the point of it. The gesture has already done its work in that room whether they have got around to texting you yet or not. If it ever falls short of what you paid for, that is exactly what the phone number is for.

Your flowers were made by a person at a bench in a cool room in town, not lifted off a shelf. We are the bridge between you and that florist, and we take that seriously. The number, once more, is 1300 360 469, 7am to 6pm weekdays and 10am Saturdays.

ABN: 17 830 858 659

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About the Author

The Thomson family - Andrew, Siobhan, Asha and Ivy
Andrew Thomson
Co-founder, Lily's Florist

I grew up in Strathfield in Sydney's inner west and moved to Kingscliff in northern New South Wales with Siobhan in 2006 to buy a flower shop. The accountant told us not to. We did it anyway, with our first daughter due in seven months. Lily's Florist launched as a delivery network three years later, in 2009.

True Colours in Hobart has been one of our partners since the network's earliest days, and it still makes the West Hobart deliveries today. The story of how that first call south came about lives on our main Hobart page. Siobhan and I still run the whole thing from Kingscliff: two of us, more than 800 partner florists, and one rule that has not changed since the start, every arrangement made fresh by a florist, never pulled from a warehouse. The longer version is on our About Us page.

Lily's Florist original Kingscliff shop

The Kingscliff shop where it started. We bought it in 2006, three years before the brand existed, and it still looks better than the day we walked in, mostly because Siobhan painted it while eight months pregnant.